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Manager, Marketing

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Published 5 days ago

Retail Industry Leaders Association (RILA) | www.rila.org

Salary range is $60k - $65k 

Apply at https://app.builtforteams.com/rila/jobs/6ccfe54b 


THE POSITION 

The Manager, Marketing works with and supports the Vice President of Marketing on planning, implementing, executing, and assessing marketing strategies and tactics to promote the association's events, programs, products, and services. Primary responsibilities include writing marketing copy, analyzing marketing and promotional efforts, and collecting data to measure the results of planned marketing activities. 


WHO YOU ARE

  • Passionate about marketing strategy and drafting marketing copy
  • A creative thinker
  • Energized by a dynamic industry
  • Enjoys working with a great team
  • Looking to take the next step in your career but still working toward your professional goals

In addition to the above, the ideal candidate is a developing marketing generalist who can develop creative marketing plans, implement the tactics, report on the results, and juggle multiple projects while maintaining a positive attitude.


WHO WE ARE 

The Retail Industry Leaders Association (RILA) is the US trade association for leading retailers. Through collaboration and thought leadership, we provide retail executives a forum to network, share best practices, advance ideas, and take action. 


Equally as important, RILA values a work environment where employees can thrive. We rely on teamwork, respect, trust and transparency, flexibility, and commitment to serve ourselves and our members well.  


POSITION RESPONSIBILITIES 

Marketing Strategy & Planning

  • Develops and implements marketing plans to promote the association’s conferences, events, and programs
  • Responsible for meeting and exceeding registration goals, attendee revenue; growing attendance at conferences and events
  • Works with the sales team to develop messaging and materials to drive exhibition and sponsorship sales


Messaging

  • Writes marketing copy for promotional emails, conference websites, social media, and other channels
  • Produces creative content to convert targeted audiences to paid attendees
  • Ensures marketing copy is on brand, on message, and effectively targets identified audience segments


Events

  • Works collaboratively with the team on conference brands and shapes the creation of the visual identity for conferences working with graphic designers (in-house and outsourced)
  • Ensures RILA brand is included within conference brands
  • Works with conference vendors to apply conference branding and visual design to on-site components (AV team for the general sessions, convention services, hotel, etc.)


Metrics and Analytics

  • Collects and analyzes data on the performance of marketing campaigns, tracking effectiveness and return on investment. 
  • Evaluates and manages paid advertising opportunities 
  • Reports on performance and recommends changes as needed
  •  

REQUIRED SKILLS AND EXPERIENCE

  • 2-3 years experience in marketing/communications
  • Demonstrated experience working on marketing campaigns 
  • Experience with AMS tools (Fonteva/Salesforce or similar), Email Automation Tools (Informz), CMS (Kentico), Google Analytics, and Social Media Platforms (Facebook, LinkedIn, Twitter)
  • High-quality written and verbal communication skills
  • Attention to detail while producing high-quality work while meeting deadlines and shifting priorities as plans develop
  • Positive attitude and thrives in a team environment 
  • Flexibility and willingness to change and adapt to the fast-paced retail industry 
  • Travel to annual conferences and related site visits, as needed
  • A college degree is not required, but the candidate must meet the position requirements listed above.

EMPLOYEE BENEFITS

  • Medical, Dental and Vision Coverage (FSA/HSA options available) 
  • Employer-sponsored Life Insurance, STD and LTD Coverage, Paid Leave 
  • Unlimited PTO + 12 Federal holidays 
  • Professional development opportunities 
  • Team outings/gatherings 

RILA is an equal opportunity employer and encourages people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply. We are committed to being an inclusive place to work while maintaining a workforce that represents the communities we serve. 


APPLICATION INSTRUCTIONS


To be considered for the position, you will need to submit 2 documents - a statement of interest and a resume. Please submit documents to our portal here https://app.builtforteams.com/rila/jobs/6ccfe54b.


COVID-19 RESPONSE 


The safety and wellbeing of our team members is the highest priority for RILA. The organization is currently working remotely, and onboarding for this position will likely be conducted virtually with the possibility of in-person interview. Timing of full-scale reopening of RILA’s Washington DC office is planned for January 10 during which all employees will need to be in the office 3 days per week. 

Retail Industry Leaders Association (RILA) | www.rila.org

Salary range is $60k - $65k 

Apply at https://app.builtforteams.com/rila/jobs/6ccfe54b 


THE POSITION 

The Manager, Marketing works with and supports the Vice President of Marketing on planning…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    November 1, 2021
  • Application Deadline
    October 31, 2021
  • Professional Level
    Professional

Compensation

USD 60,000 - USD 65,000

Benefits

  • Medical, Dental and Vision Coverage (FSA/HSA options available) 
  • Employer sponsored Life Insurance, STD and LTD Coverage, Paid Leave 
  • 401 (K) Retirement Plan with Employer Match 
  • Unlimited PTO + 12 Federal holidays
  • Professional Development Opportunities 
  • Team Outings/Gatherings 
  • Medical, Dental and Vision Coverage (FSA/HSA options available) 
  • Employer sponsored Life Insurance, STD and LTD Coverage, Paid Leave 
  • 401 (K) Retirement Plan with Employer Match…

Location

Temporarily Remote
Work must be performed in or near Washington, DC
Associated Location
Washington, DC, USA

How to Apply

To be considered for the position, please be sure to submit 2 documents - 1) a resume and 2) an introductory letter or statement (<1 page) telling us about yourself and why you’re applying. Please submit to our recruiting portal here - https://app.builtforteams.com/rila/jobs/fbb9a5f7. We look forward to learning more about you. Thanks!

To be considered for the position, please be sure to submit 2 documents - 1) a resume and 2) an introductory letter or statement (<1 page) telling us about yourself and why you’re…

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