2 Columbus Circle
The Museum of Arts and Design seeks a Chief External Affairs Officer, a key member of the senior leadership team who will help lead the Museum into its next phase of growth and success. Reporting to the Director, the position oversees marketing and communications, media and public relations, digital and social, branding and design, and visitor experience for the Museum. S/he will also collaborate closely with executive leadership and the Chief Development Officer to strategize new sources of revenue for MAD.
In partnership with the Museum Director, the Chief External Affairs Officer will:
Establish the overall strategy and direction for all external communications, audience outreach, and strategic partnerships for the Museum.
Analyze demographic data and constituent profiles to identify target audiences.
Oversee departmental budgets, and develop and implement annual or multiyear marketing and communications plans.
Collaborate with all departments to optimize strategic communication with diverse audiences and constituents.
Establish and implement goals for advertising and digital marketing campaigns, web presence, social media, and digital communications; maintain dashboard that outlines key metrics associated with online traffic, newsletter readership, social media campaigns, and other key initiatives.
Set key messaging, positioning, and visual branding for the institution in order to ensure consistency, efficiency, and creative quality across platforms. Manage design, content, and production of all institutional marketing materials.
Research and maintain record of trends, innovations, and changes that affect media planning and other MAD-related opportunities.
Oversee all PR efforts for exhibitions, education and public programs, development and collection initiatives, The Store at MAD, special events, and partnerships.
Set strategy and manage relationships with external partner agencies.
Oversee all public affairs initiatives and organizational partnerships; identify and develop media and other key partnerships.
Partner with the Chief Development Officer to develop fundraising goals, maximize and diversify revenue-raising strategies, and communicate MAD’s funding objectives to both internal and external constituencies.
Working closely with the Chief Development Officer, lead all institutional campaigns to increase visibility, revenue, fundraising, and attendance; and support all special events, corporate sponsorships, and membership outreach efforts.
Oversee the Visitor Services department and strengthen the Museum’s engagement with its audiences, aligning outreach efforts with the visitor experience.
Manage rollout of all institutional news and appointments; handle all crisis communications and reputation management; seek thought-leadership and profile-building opportunities for executive staff and board.
Serve as lead spokesperson and represent MAD at key art, design, museum, and culture industry events, communications and marketing professional organizations, and conferences.
The successful candidate will play a critical role within the institution’s leadership team. Applicants should have at minimum an undergraduate degree and 10 to 15 years of relevant experience, with a minimum of 5 years in a managerial role, or an equivalent combination of education and work experience. The ideal candidate is a strategic, collaborative, and results-driven executive with an arts and culture background, who will deploy tactical outreach and engagement of new audiences for increased visibility and revenue. The role demands an enthusiastic and creative thinker with an entrepreneurial mindset and a demonstrated ability to inspire and mentor teams, make connections for the Museum, and build consensus across internal and external constituents.
ABOUT THE MUSEUM OF ARTS AND DESIGN
The Museum of Arts and Design (MAD) champions contemporary makers across creative fields and presents the work of artists, designers, and artisans who apply the highest level of ingenuity and skill. Since the Museum’s founding in 1956 by philanthropist and visionary Aileen Osborn Webb, MAD has celebrated all facets of making and the creative processes by which materials are transformed, from traditional techniques to cutting-edge technologies. Today, the Museum’s curatorial program builds upon a rich history of exhibitions that emphasize a cross-disciplinary approach to art and design, and reveals the workmanship behind the objects and environments that shape our everyday lives. MAD provides an international platform for practitioners who are influencing the direction of cultural production and driving twenty-first-century innovation, and fosters a participatory setting for visitors to have direct encounters with skilled making and compelling works of art and design.
Minimum Education Required
How To Apply
Please email your resume and cover letter, including desired salary, to HR@madmuseum.org with the exact subject line “Chief External Affairs Officer Application.” Applications without cover letters and/or desired salary will not be considered. Please indicate available start date in cover letter. Only eligible candidates will be contacted for an interview. No phone calls, please.
The Museum of Arts and Design is an equal opportunity employer and does not discriminate in the hiring of personnel on the basis of race, creed, color, religion, national or ethnic origin, gender, age, Vietnam-era veteran or disabled veteran status, sexual orientation, marital status, disability, or any other protected status as provided by law. Visit madmuseum.org for more information about the Museum of Arts and Design.