Communications & Partnerships Director

Job Type

Full Time

Published

10/19/2018

Address

50 F Street Northwest
Washington
District of Columbia
20001
United States

Description

Overview

Tanager is an international nonprofit that connects smallholder producers and private businesses to co-create new ways of realizing life-changing economic and social opportunity. Our “Growth for Good” tagline encapsulates this, and we offer years of technical expertise, on-the-ground presence and public/private partnerships to unite economic growth with social innovation. Together, we develop equitable market systems that combine profitability with the power to address urgent challenges in poverty, malnutrition, and gender inequity. Tanager is headquartered in Washington, D.C., with national offices in the countries we serve.


 


Tanager has recently completed a brand refresh and is seeking a Communications and Partnerships Director to join our small, nimble team of development professionals. The Communications and Partnerships Director will be the organization’s primary brand manager and will promote visibility for our work with clients, other stakeholders, and the general public to position the organization for continued growth. S/he will be responsible for developing and executing a comprehensive communications plan—including both internal and external strategies—to roll out Tanager’s brand. She/he will grow Tanager’s digital presence, including managing social media channels, exploring multimedia development, and creating compelling web, e-newsletter and blog content. The Communications and Partnerships Director will also be responsible for cultivating relationships with representatives of key partners including potential clients, industry forums and traditional media channels. The candidate must be a creative self-starter who can work collaboratively in a flat organizational structure with colleagues across multiple continents.


Responsibilities


Manage Tanager brand and related collateral

* Manage organization’s brand through various channels, including print, web, and social media—ensuring consistent messaging and adherence to branding guidelines

* Build the capacity of staff worldwide to serve as brand ambassadors

* Build capacity of staff to draft high-quality content that is tailored to the needs of target audiences

* Develop key collateral materials, including web content, fact sheets, presentations, etc.


Develop and implement Tanager communications strategies to increase visibility for the organization

* Develop and implement an integrated—long-term and annual—strategic communications plan to advance Tanager’s work and mission

* Create, manage, and promote annual calendars of key events and conferences

* Support staff worldwide in communicating effectively with targeted audiences and influencers

* Cultivate relationships with members of the media, industry think tanks, and event forums to position Tanager as subject matter experts for article publication and speaking engagements

* Develop content such as news items, success stories, e-newsletters, press releases, brochures, video, and other special projects as they arise


Manage Tanager’s website and social media outreach

* Develop and implement Tanager’s online media strategy

* Lead content update and system maintenance efforts for the Tanager website

* Enhance Tanager’s overall online visibility, leveraging the latest trends in digital communications, SEO, and data analytics

* Coordinate with Tanager staff worldwide so that the website and media efforts reflect project achievements and business development efforts

* Support President to cultivate and maintain meaningful online presence

* Train staff worldwide in using social media and other digital tools


Cultivate relationships with key partners

* Identify and cultivate relationships with representatives of key partner organizations to expand Tanager visibility, increase Tanager contributions to industry dialogue, and secure donor/client commitments

* Proactively position Tanager project design ideas with potential funding sources

* Support development of strategic alliances

*Other duties as assigned 


Qualifications


* Bachelor’s degree; Master's degree in journalism, communications, public relations preferred

* Minimum of seven years’ experience in marketing, social media outreach, website management, and writing. Significant experience with public relations and corporate communication beneficial

* Network of existing relationships with companies, foundations and international organizations

* Experience developing communications strategies for private sector and development industry audiences

* Demonstrated experience positioning an organization for growth

* Outstanding written and verbal communications skills, with an emphasis on storytelling

* Skilled content developer; ability to convert technical content into blog posts, newsletter articles, etc. for various audiences

* Experience with MS Office and Adobe Creative Suite (particularly Photoshop and InDesign) preferred

* Fluency in CMS web publishing platforms (e.g., WordPress). HTML and CSS a plus

* Comfort with managing e-newsletter and other electronic announcements/automated communications using MailChimp or Constant Contact

* Experience managing outside vendors (printers, marketing agencies, software, etc.)

* Expertise with managing website usability and functionality

* Knowledge of current best practices for on-page and off-page SEO

* Comfort using measurement tools such as Google Analytics and providing reporting and recommendations

* Superb organizational and interpersonal skills. Ability to handle multiple tasks and meet deadlines, while working both in collaborative team environments and independently

* Fluency in English required. French and/or Hindi language skills are a plus

* Ability and willingness to travel internationally is required


Professional Level

Professional

Minimum Education Required

4-year degree


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