Social Media and Community Manager

Job Type

Full Time

Published

09/11/2018

Address

515 King St, Suite 420
Alexandria
VA
22314
United States

Description

We're looking for a social media strategist who loves writing, curating social media content, measuring social media analytics for the purpose of building and growing engagement, and is a quick and nimble worker. Our ideal candidate will have a demonstrable interest and passion for digital media and excitement to build online communities around powerful stories and impactful programs.


The Social Media and Community Manager develops and drives the day-to-day execution of ZERO's social media strategy including: content curation, topic development, calendar strategy and execution, campaign playbooks, execution across multiple channels, revenue generation via social media, and community engagement. This position is also responsible for creating and maintaining website content and tracking metrics.


Responsibilities include:

  • Serves as the consistent voice of ZERO across all social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+) to continue building ZERO’s brand to become a household name
  • Develops and drives messaging, stories, infographics, blogs, videos, photography, surveys, and other content to support campaigns and regularly engage social media community
  • Monitors, listens, and responds to comments, questions, and concerns by giving appropriate and engaging responses that adhere to brand guidelines and encourages dialog
  • Leads social media ambassador program to steward existing ambassadors and recruit new ones to grow and enhance the program
  • Collaborates across the organization to educate and champion social media channels as a way to engage constituents
  • Develops and executes proactive outreach strategy to engage with online influencers and other key targets to amplify ZERO’s social media reach
  • Analyzes and tracks social media metrics into weekly, monthly, and quarterly reports to identify trends and opportunities to optimize our social media strategy
  • Stays informed and updates tactics based on evolving standard methodologies, trends, tools, and best practices
  • Manages integration of champions, sponsors, and partners into social and website content
  • Leads internal communication around social media including a weekly team meeting to share priorities and discuss ideas
  • Writes and produces ZERO’s monthly e-newsletter and manages ZERO’s blog, including the curation of content and source material
  • Manages and executes ZERO’s Champion Program communications calendar as well as monitors ZEROConnect online support community
  • Generates and guides website content development as needed and reports on website metrics, including the creation of awareness and educational events such as webinars and Topgolf pages on the website
  • Supports the marketing needs of Chapter Directors including the integration of activities on social media and the creation of collateral and messaging
  • Manages photo, image, and video libraries
  • Manage interns, volunteers, and part-time staff as necessary


Qualifications:

  • Bachelor's degree
  • At least two years of experience managing social media accounts
  • Strong written and verbal communication skills
  • Deadline driven
  • Strong written communication skills, with excellent grammar and spelling
  • Excellent analytical and problem-solving skills
  • Professional experience with social networking channels, including: Facebook, Twitter, Instagram, and Youtube
  • Highly organized and able to work cross-functionally with internal teams
  • Flexible; possessing the ability to wear different "hats" and to meet tight deadlines, often times on short notice
  • Experience or desire to learn digital advertising
  • Experience in and/or passion for video production and storytelling
  • Proficiency in Word, Excel, Powerpoint, Google platform


Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

Interested individuals should email their resume, cover letter, and salary requirement to HR@zerocancer.org. Please include Social Media and Community Manager in the subject line.



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