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Marketing and Publicity Manager

Posted by
Heyday
|
Berkeley, CA
New
|
Published 26 days ago

Join the marketing department of a nonprofit independent book publisher during an exciting period of growth and with a fiftieth anniversary on the horizon. This is a rare opportunity to join Heyday’s brilliant and committed staff of twelve to create and promote soulful books with lasting cultural importance. In a rapidly changing industry and world, you can help chart Heyday’s next fifty years by building on, refining, and reinventing our efforts to connect with and expand our community of writers, readers, activists, and thinkers.

About us: Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. Through twenty new books per year and a backlist of two hundred titles, we promote civic engagement and social justice, celebrate nature’s beauty, support California Indian cultural renewal, and explore the state’s rich history, culture, and influence.

About you: You are a self-directed, enthusiastic professional with excellent people skills. You have experience leading successful marketing campaigns, and you have a passion for innovation and experimentation. You are data-driven and focused on conversion. You have experience using and supervising contractors to expand functionality and capability. You are excited to have a lot of balls in the air and are a pro at managing expectations and prioritizing your workload. You are a strong writer, you love reading, and you have a personal stake in our mission and community. You are attracted to the friendly, passionate, and purpose-driven atmosphere of a scrappy nonprofit. Professional experience in marketing strongly preferred; this is not an entry-level position. Experience in book publishing is a plus. Experience with website maintenance is a plus. You are Bay Area–based. (We have flexibility about hours and in-office work, but we expect your regular presence in our Berkeley office. Our staff of eleven is 100% fully vaccinated.)

 About the position: This position is full-time and reports to the General Manager. There will be some weekend and evening work around events. Health, dental, and vision benefits, along with access to a 401k included. Generous holiday, comp, and PTO policies. Salary range $50,000–$60,000, depending on experience. Starts immediately.

 Book marketing (60%)

  • Collaborate with authors, staff, co-publishers, and freelance publicists to develop and execute dynamic, tailored marketing and publicity plans for each frontlist title
  • Develop and maintain strong working relationships with relevant media and event contacts
  • Pitch reviews and feature stories to book reviewers, podcasters, bloggers, and other influencers
  • Periodically hire and supervise publicists for lead titles
  • Periodically pitch events to bookstores, libraries, community spaces, and other event hosts or venues; work with hosts to publicize events
  • Periodically work with event producers to brainstorm, plan, and execute events
  • Periodically develop and execute social media advertising campaigns
  • Work with editors to ensure quality endorsements and cover copy for each new title
  • Provide feedback to acquisitions editors about marketability of projects under consideration
  • Promote backlist titles as opportunities arise and resources allow

Content marketing (30%)

  • Build community around Heyday in authentic and imaginative ways
  • Develop and execute, or supervise the development and execution of, innovative direct-to-consumer campaigns to sell books; monitor metrics and analytics and adjust campaigns accordingly to improve reach; lead internal campaign wrap-ups to inform future campaigns
  • With in-house graphic design support, create or supervise the creation of newsletters, email blasts, blog posts, social media posts, and website content to market and promote Heyday’s books, events, brand, and related community content
  • Maintain a content calendar with an eye toward release dates, national holidays, or other timely events
  • Grow platforms (website, newsletter, Instagram, Twitter, Facebook, YouTube) with timely and engaging content, promotions, partnerships, strategic use of hashtags, and audience interaction
  • Develop or coordinate the development of marketing assets for each book

 Website management (5%)

  • Serve as internal webmaster for Heyday’s website, ensuring that content and design is up-to-date
  • Create book and author pages for each season and create or facilitate creation of landing pages for promotional campaigns; update book pages with new blurbs, reviews, book trailers, and other relevant content
  • Work with contract web developer for ongoing maintenance and optimization

Other (5%)

  • Lead the creation of Heyday’s book catalog twice per year
  • Research and submit award nominations for books

Join the marketing department of a nonprofit independent book publisher during an exciting period of growth and with a fiftieth anniversary on the horizon. This is a rare opportunity to join Heyday’s brilliant and committed staff of…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    August 1, 2021
  • Application Deadline
    July 19, 2021
  • Professional Level
    Professional

Salary

$50,000 - $60,000

Benefits

Health, dental, and vision benefits, along with access to a 401k included. Generous holiday, comp, and PTO policies.

Health, dental, and vision benefits, along with access to a 401k included. Generous holiday, comp, and PTO policies.

Location

Temporarily Remote
Work must be performed in or near Berkeley, CA
Associated Location
1808 San Pablo Avenue, Berkeley, CA 94702, United States
Suite A

How to Apply

Please send cover letter and résumé to jobs@heydaybooks.com.

Please send cover letter and résumé to jobs@heydaybooks.com.

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