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Email Marketing Manager / Digital Designer

Posted by
Boston Ballet | Boston, MA
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This exempt position is responsible for the visual aspects of digital storytelling across email, website, social media, and display as a core part of an integrated communications strategy. This position is critical to meet the goals of increasing engagement, revenue, patron loyalty, and brand awareness. Working closely with the Director of Creative Services and in collaboration with the Senior Digital Marketing Manager, this person is responsible for both the execution of and generation of creative content for digital campaigns.

EMAIL MARKETING FUNCTIONS

·       Design and deploy all e-communications, approx. 100/month to targeted segments of 150k+ active database

·       Work with Digital Content Team to take full advantage of new marketing automation tool to strategize, design, and execute personalized patron journeys across defined segments

·       Serve as an idea generator within the marketing team for creative campaign strategy, planning, and creation

·       Partner with Data Analytics staff to track performance and adjust in real time to continuously maximize response and sales across multiple segments

·       Participate in annual strategic planning meetings with digital advertising agency to understand full multi-channel picture. Stay abreast of any trends that would affect performance


DIGITAL DESIGNER FUNCTIONS

·       In addition to emails, serve as a graphic designer for social media graphics, video graphics, and BB’s website

·       Aid Boston Ballet School and Development with email content and designs as needed

·       Contributes to digital asset management and organization including tagging with meta data

·       Staff various events and video and photo shoots as needed


QUALIFICATIONS

·       Bachelor’s degree required in graphic design or related field or equivalent work experience

·       3-5 years of applicable professional experience in the design field, preferably as part of a marketing department

·       Demonstrate a passion for detailed design, creating eye-catching emails while focusing on sales, awareness, segmented promotion, while thinking next steps for long-term strategy

·       Goal-oriented self-starter with strong understanding of digital marketing

·       Expert in Adobe Creative Suite (Photoshop, Illustrator, Animate, and InDesign) on a Mac platform

·       Experience with an e-communications software, preferably marketing automation software (such as Active Campaign and/or Prospect 2)

·       Proven track record of strong organizational and project management skills in a fast-paced environment; ability to work independently or with a cross-functional team to effectively handle multiple projects and stakeholders while driving toward deadlines

·       Excellent written and verbal communication skills; who is also a diligent proofreader 

·       Photography experience and familiarity with ballet a plus

·       Weekends and evenings required


Boston Ballet is an equal employment opportunity employer

This exempt position is responsible for the visual aspects of digital storytelling across email, website, social media, and display as a core part of an integrated communications strategy. This position is critical to meet the goals of…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Professional

Benefits

·       BCBS HMO health insurance plan with no deductible

·       BCBS dental insurance with employer providing 100% annual premium for individual coverage

·       Flexible Spending Accounts (FSAs) – health, dependent care, transit, and parking

·       Employer-paid life and disability plans

·       Immediate access to 403(b) retirement savings plan featuring both pre-tax and Roth options

·       Ability to purchase MBTA passes on a pre-tax, payroll deduction basis up to IRS monthly limit

·       Paid time off – holidays, vacation, personal, and sick days

·       Free adult dance classes

·       Complimentary tickets to Boston Ballet performances

·       BCBS HMO health insurance plan with no deductible

·       BCBS dental insurance with employer providing 100% annual premium for individual coverage

·       Flexible Spending Accounts (FSAs…

How to Apply

To apply for this position, please send a resume, cover letter, and design portfolio to jobs@bostonballet.org.  IMPORTANT – PLEASE INCLUDE THE NAME OF THE POSITION FOR WHICH YOU ARE APPLYING AND STUDIO LOCATION PREFERENCE IN THE SUBJECT LINE OF YOUR E-MAIL. ALSO, PLEASE INCLUDE YOUR SALARY REQUIREMENTS. No phone calls please.

To apply for this position, please send a resume, cover letter, and design portfolio to jobs@bostonballet.org.  IMPORTANT – PLEASE INCLUDE THE NAME OF THE POSITION FOR WHICH YOU ARE…

Location

19 Clarendon Street, Boston, MA 02116

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