Manager, Digital Acquisitions and Paid Media

Job Type

Full Time

Published

09/28/2018

Address

1725 Eye Street, NW
Suite 510
Washington
DC
20006
United States

Description

We are offering an amazing opportunity for an innovative self-starter to help build our digital marketing program from the ground up, with a special emphasis on audience targeting, driving brand awareness, donor acquisition and donor retention. This creative, strategic, and data-driven team-player will create, manage and optimize the digital paid advertising program – with heavy emphasis on Facebook Advertising – and will conduct hands-on media planning and strategy, creative development, reporting and budget management.


As the Digital Acquisitions and Paid Media Manager, you will be responsible for:


·      Managing and implementing paid Digital Acquisitions campaigns on Facebook, Instagram, Twitter and LinkedIn;

·      Overseeing and providing creative and strategic input for Google Search, AdWords and Display campaigns;

Analyzing results from paid digital acquisitions campaigns 



QUALIFICATIONS

·      5+ years of demonstrated experience with Facebook Advertising.

·      Experience managing, testing and optimizing paid advertising campaigns on Twitter, Instagram, YouTube, as well as Google AdWords and display advertising.

·      Experience with PPC, SEO/SEM tools, Google Analytics, Facebook Analytics, marketing performance tools and CRM.

·      Excellent writing skills and ability to compose compelling messages

·      Strong initiative, a collaborative and hands-on approach, attention to detail and the ability to work in fast-paced and high-growth environment with challenging deadlines.

·      Supervisory experience preferred; nonprofit experience strongly preferred.

·      Must be passionate about solving global hunger and be inspired by the prospect of growing the audience awareness of World Food Program USA.

·      Bachelor’s Degree in Business or Marketing, or related field.

Level of Language Proficiency

English

Professional Level

Professional

Minimum Education Required

4-year degree

How To Apply

dsutton@wfpusa.org
http://wfpusa.org

When applying please provide cover letter and salary requirements.


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