Director of Social Media & Content

Job Type

Full Time


Details: Salary is commensurate with experience, and Color Of Change also offers a competitive benefits package. This is a full-time exempt position.




New York
New York
United States



Color Of Change is the nation’s largest online racial justice organization. As a national online force driven by over one million members, we move decision makers in corporations and government to create a more human and less hostile world for Black people in America. We activate our members to take action on crucial issues—from criminal justice to media representations to the social safety net and voter freedom—so that we can build the power necessary to transform the written and unwritten rules of society. Our work – both rapid response and long-term campaigns for change – amplifies the voices of Black folks and our allies, building power and delivering meaningful wins that create consequences for racial injustice and build momentum for implementing solutions that move Black people and all people forward.


The Marketing & Storytelling team creates and leads the brand and content strategy necessary to translate and advance Color Of Change’s values, vision and efforts across a broad set of national influencers and grassroots activists. Through various platforms and mediums, the team is responsible for supporting efforts across the organization to deliver on our main promise: provoking the level and frequency of action from our members and allies that will force target decision makers to take action, and thereby achieve real world impact and lasting, systemic change. The team is also responsible for brand management, strategic content development, content distribution, and high-level media relations. Central to the Marketing & Storytelling team’s work is Color Of Change’s Hollywood Culture Project, an initiative designed to change the way Black people (and the issues we care about) are represented in entertainment media, and to effectively leverage cultural influencers in support our campaigns.


Working with the Chief Marketing & Storytelling Office (CMSO), the Director of Social Media & Content will be responsible for driving our values and messages to a broad set of strategic targets among national influencers and grassroots activists. The Director will lead and collaborate on brand management, narrative development, production of creative content, and management of media relations.

This position reports to the Chief Marketing & Storytelling Officer.

The ideal candidate is a leader who:

·     Thrives in a fast-paced, collaborative, digitally native organization.

·     Has a vision for how grassroots power can influence important, far-reaching decisions on issues that disproportionately impact Black communities.

·     Has direct experience building and managing a brand.

·     Has successfully executed data-driven, multi-channel campaigns.

·     Is a team player and proven manager, able to inspire both staff and external consultants.

·     Shares our commitment to amplifying the voice of Black Americans in politics, entertainment and industry.

·     Has a finger on the pulse of the communities we lift up, able to leverage cultural trends to generate enthusiasm, growth and real power and be able to convey this information through various digital media platforms.


1.    Social Media Management & Brand Awareness (45%)

·     Develop and execute a multi-year strategy to grow the visibility and influence of Color Of Change through the organization’s existing and forthcoming digital and offline channels and networks.

·     Ensure quality and consistency of brand identity, narrative, tone and personality across all channels.

·     Optimize Color Of Change’s digital properties for search and user experience across all channels (website, social media, email, mobile, video, print and in-person).

·     Develop partnerships with individuals and institutions to drive Color Of Change social media presence and brand toward new audiences, platforms and opportunities.

·     Guide development of content to support the Executive Director, CMSO and other senior staff efforts to amplify Color Of Change’s thought leadership.

2.    Narrative Development and Change (20%)

·     Working in partnership with the Color Of Change Campaigns team and Hollywood Hub, develop content and communications strategies to challenge damaging practices and policies and shift the national conversation on key issues-- leveraging partners, research and other capacities to create change.

·     Continually evolving our story and capacity for powerful, strategic storytelling, while taking into consideration the growth of the organization and changing political and social realities.

·     Proactively shape the public’s understanding of Color Of Change, racial justice, Black leadership, and other core concepts.

3.    Media Engagement (15%)

·     Ensure Color Of Change campaigns win in the news cycle, creating the right attention for the issues.

·     Lead on crisis communications, in consultation with the Chief Marketing & Storytelling Officer.

4.    People Management (20%)

·     Manage and evaluate staff and other partners, including creative vendors, research partners, marketing partners, cross-channel distribution and collaboration partners and any others who help us advance our agenda.


We don’t like to insert a long list of “must haves” here. What we know is that this is not a traditional PR or communications role. We are looking for a creative and mature leader with vision and insight, recognizing that person could come from a range of backgrounds.

·     Some or all of these would be great to see in the ideal candidate’s background:

·     Digital marketing, brand management, creative direction and partnership experiences; Experience with organic and paid social media strategies;

·     Prior experience working in product/app development and user experience optimization; Experience working with creative talent, and a portfolio of creative work and content development across a range of purposes, engagement channels and formats;

·     Experience with strategic narrative development – including sharp, engaging writing for speeches and presentations – on a range of racial and general social issue topics;

·     Experience managing media engagement for both rapid response and long lead stories. Experience leading a team

Professional Level


Minimum Education Required

No requirement

How To Apply

Click the link,,and submit a resume and cover letter.

Applications will be received on a rolling basis.