New York Bicycling Coalition Communications and Advancement Manager
- Job posted by New York Bicycling Coalition
The New York Bicycling Coalition (NYBC) seeks an individual with strong nonprofit advancement experience to join its leadership team as its Advancement Manager. This individual's primary responsibility will be to develop and manage a comprehensive communications and development plan, including NYBC's annual safety education program funded by the Governor's Traffic Committee, to engage a wide array of audiences around the important work NYBC is accomplishing.
This newly-formed position will prove to be an exciting challenge for a motivated, enthusiastic communications/fundraising professional. NYBC has experienced many successes in recent years through its advocacy, safety education, bike tourism promotion and expert assistance consulting, but has not fully capitalized on strategically engaging its audiences around these accomplishments and mobilizing its grassroots base. The NYBC Advancement Director will be responsible for developing and managing strategy that advances the organization by communicating about its work and achievements; recruiting and retaining its members of all types and levels; engaging and successfully soliciting donations from major donors, sponsors, and foundations; and building the visibility of the organization to grow its capacity.
The ideal candidate would have at least three (3) years of experience working in a nonprofit fundraising or communications shop, excellent written and oral communications, experience managing individuals and multiple projects simultaneously, and a passion for NYBC’s vision that New York State is a place where bicyclists are safe, respected, and fully integrated into the transportation system: bicyclists, pedestrians and drivers safely co-exist on our roadways; bicycling infrastructure is accessible and well-connected; and New York State is a leader in multi-modal transportation and bicycle tourism.
- With guidance from the Executive Director and Board of Directors, lead the development of a comprehensive annual development and communications plan and goals that outline systematic engagement of NYBC’s target audiences and strengthens membership engagement.
- Develop and maintain a transparent timeline, systems, tools, and budget for achieving annual plan.
- Manage the execution of the annual plan and long-term communications and fundraising goals to engage target audiences. Important target audiences in the state include:
- Bicyclists of all kinds, on and off road - including commuters, everyday and recreational cyclists, athletes, tourists, and participants in bikeshare programs throughout the state.
- Bike clubs
- Bicycling event organizers in New York State
- Annual New York State Bike Summit participants, presenters, and sponsors
- Bicycle retailers and rental companies
- Organized ride participants
- Safety partners
- Tourism Promotion Agencies (TPAs)
- State, regional and local agencies
- Utilize NYBC's new style guide and messaging guidelines for all NYBC marketing, communications, and fundraising collateral to maintain a consistent organizational voice.
- Supervise contracted staff who assist in the development and maintenance of marketing, communications, and fundraising collateral.
- Work closely with NYBC's Administrative Coordinator to insure full utilization of NYBC's CRM database.
- Establish and convene an Advancement and Communications Committee to spearhead fundraising initiatives and recruit members.
- With Advancement Committee and Executive Director, build long-term plan for major donor cultivation, membership retention, and increase in total member entities and membership income.
- Train and work with entire board of directors to fulfill this plan.
- With the Bike Summit event committee, develop and execute an event marketing plan.
- With the Bike Summit event committee, develop and execute a strategy for sponsorship solicitation and relationship development through the annual New York Bicycle Coalition Bike Summit.
- With E.D. and program managers, develop annual grant seeking and foundation relationship development plan, based on program needs and budget gaps. Manage plan and work with grant writer to submit applications and secure foundation funding.
- Develop communications systems and develop language for timely media responses.
- Write press releases and develop relationships with media contacts on behalf of NYBC
- Maintain all fundraising and communications outlets, including donor database, website, monthly e-newsletter, social media, annual report, etc.
Full time, exempt, 40 hours/week, plus 2-3 weekends
Location: Albany, NY
Reports to: Executive Director
Salary Range: 40 - 45k + health insurance (subsidy)
- Demonstrated experience and success in nonprofit fundraising or communications department.
- Self starter, with strong organizational abilities and proven volunteer/staff management experience.
- Highly motivated to take on new challenges serving in a new staff position at a nonprofit organization.
- Experience managing and motivating volunteers.
- Strong relationship-building skills, including face-to-face and written communications.
- Strong writing, public speaking, and media skills.
- Demonstrated strong technology skills, including website maintenance, donor database, social media, Microsoft Office applications.
- Commitment to a collaborative team approach and demonstrated capacity to work independently
- Graphic design experience a plus!
The New York Bicycling Coalition is an equal opportunity employer.
health insurance (subsidy)
Minimum Education Required
How To Apply
Please submit cover letter describing your interest in this position and your background and qualifications that make you suited for this role, resume and three references to firstname.lastname@example.org by 8:00 pm on Sunday, September 16:
Attn: Paul Winkeller, Executive Director
New York Bicycling Coalition