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Director of Communications

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Green Dot Public Schools
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Los Angeles, CA
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Published 27 days ago

Director of Communications

Reports to: Chief of Staff

Classification: Full-time, Exempt

Start Date: 9/1/21                                         

Location: Los Angeles, CA

ABOUT GREEN DOT CALIFORNIA

Green Dot Public Schools California is a non-profit network of public charter schools helping to transform the public education system so that ALL students graduate prepared for college, leadership, and life. Our schools are founded on an unwavering belief in the potential of all students, and there are four key elements to our school model that help us unlock the inherent potential in every student we serve: quality teaching and instruction, a college-going culture, a focus on fostering leadership and life skills, and a focus on eliminating barriers to learning. We have 19 schools and over 11,000 students across Los Angeles. Our schools are located in some of the most underserved communities that have been denied access to high-quality educational opportunities, and we seek to prove that it is possible to close the access and opportunity gap that exists between low-income students and their more affluent peers.

What differentiates Green Dot California is our intense focus on truly serving ALL students, our collaboration with reform-minded unions, our work focused on large-scale turnarounds of schools formerly run by the districts, and our ability to take on the toughest challenges with the same public funding received by traditional district schools but accomplishing very different results. Green Dot California’s results are undeniable. Nine of our high schools have been ranked among the top schools in the country. We have three California Distinguished schools and 3 California Gold Ribbon schools, and several of our schools have been recipients of the CORE Districts’ Academic Growth Awards, which honor schools having the greatest impact on student achievement. Additionally, Green Dot’s first turnaround, Alain LeRoy Locke College Preparatory Academy, was named Charter School of the Year by the California Charter Schools Association in 2019.

OPPORTUNITY

As Director of Communications, you are responsible for the overall communications strategy for Green Dot Public Schools California. You work closely with Green Dot California’s Leadership Team and Green Dot National’s Communications Team to direct internal and external communications efforts with the goals of increasing student enrollment, attracting high-quality talent, maintaining strong community ties and distinguishing Green Dot California’s as a leader in public education. You lead a team that is focused on ensuring our schools are equipped with the tools they need to tell their unique stories and execute their goals. You are a thoughtful collaborator who is mission-oriented, self-driven and have the ability to develop team members. You are data-driven, have a high-level of personal accountability and can balance competing priorities at once, while bringing joy to the work.

ESSENTIAL RESPONSIBILITIES

Communications Marketing Strategy

> Develop and implement Green Dot California and school-specific marketing plans in collaboration with Green Dot California’s Leadership Team and the Green Dot National Communications Team to support a variety of efforts: student recruitment and retention, teacher recruitment, stakeholder communications, fundraising, and the overall Green Dot CA brand.

> Identify, evaluate, and execute opportunities that increase Green Dot CA’s visibility among key audiences

> Collaborate with Green Dot National on Green Dot CA’s online marketing strategy as it relates to the website, search engine monitoring, display ads, traditional advertising and inbound marketing, emails, and social media

Green Dot CA Assets & Materials

> Oversee the development of engaging communications pieces consistent with Green Dot's brand messaging such as newsletters, direct mail, advertising, as well as student and talent recruitment campaigns to attract attention and generate interest

> Further develop Green Dot CA's brand identity and key message points to support strategic positioning in the Los Angeles area

> Develop Green Dot CA and individual school communications templates and other school-based communications as requested

> Copy-edit a range of written programmatic and fundraising materials with a high attention to detail in order to ensure clarity, conciseness, and effectiveness

Team Management & Strategic Planning

> Manage Green Dot CA Communications Team; set overall marketing direction and priorities to support development initiatives and organizational impact

> Work cross-functionally across Green Dot CA and with Green Dot National to maximize communications efforts and understand the needs of the organization

> Drive the strategy for Green Dot CA's social media, website traffic, and other emerging media based on current marketing trends and data

Advocacy Support

> Collaborate with the Chief of Staff to ensure relationships with elected officials maintain momentum. Monitor and promote engagement with elected officials

> Collaborate with the Green Dot National Communications team in the development and tracking of advocacy-related communications

QUALIFICATIONS

> Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or other related area is required

> Spanish language fluency - both written and verbal - preferred

> You have 5+ years of strategic communications and/or writing-intensive marketing experience with demonstrated success in creating persuasive communications materials

> You have a passion for education and the belief that every child can succeed. Experience in education or other non-profit field a plus

> You possess excellent writing, verbal communication, and presentation skills with a keen ability to proofread and edit others' work

> You are experienced managing direct reports, budget, and freelancers/consultants

> You are a detail- and results-oriented team player who is dedicated to getting the job done

> You have a successful track record of collaboratively working with a wide range of stakeholders, both internal and external

> You have strong leadership skills and an ability to take initiative, develop, and seek out creative ideas

> You are comfortable with working in a fast-paced, nonprofit environment along with an outstanding ability to multi-task, prioritize, manage, and execute projects at a high level

> You have an understanding of the Los Angeles education landscape and education reform preferred

> You are dependable, humble, have a sense of humor and a rock-solid commitment to Green Dot’s mission and the communities we serve

> You will need to pass a TB test and background check at time of offer


The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to perform the job.

Director of Communications

Reports to: Chief of Staff

Classification: Full-time, Exempt

Start Date: 9/1/21                                         

Location: Los Angeles, CA

ABOUT GREEN DOT CALIFORNIA

Green Dot Public Schools California is a non-profit network of public charter…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Education
    4-Year Degree Required
  • Professional Level
    Managerial

Salary

At least USD 110,000The salary range for this position begins at $110,000, based on experience.

Benefits

We offer a comprehensive benefits plan including (but not limited to) medical, dental, vision, life insurance and retirement options (visit https://www.mygreendotbenefits.com/ for more information). We also provide generous time off to support an overall work-life balance, while giving employees the opportunity to impact a growing, mission-driven organization that is committed to the success of all students.

We offer a comprehensive benefits plan including (but not limited to) medical, dental, vision, life insurance and retirement options (visit https://www.mygreendotbenefits.com/ for…

Location

On-site
Los Angeles, CA, USA

How to Apply

We ask that you complete an online application at http://careers.greendot.org/.

Only those applicants chosen for an interview will be contacted and we are looking to fill this position as soon as possible.


Green Dot Public Schools has embedded a diversity, equity and inclusion lens in our organizational culture, as well as in our educational and talent practices. We are committed to hiring those who reflect the diversity of our communities, and we recruit, employ, support, compensate and promote employees, without regard to their actual or perceived race, religious creed (including religious dress or grooming practices), color, national origin or ancestry (including native language spoken), physical or mental disability (including HIV or AIDS), medical condition (including cancer or genetic characteristics), genetic information, marital status (including registered domestic partnership status), sex (including pregnancy, childbirth, lactation and related medical conditions), gender (including gender identity and expression), parental status, age (forty (40) and over), sexual orientation, Civil Air Patrol status, military and veteran status, citizenship, immigration status or any other consideration protected by federal, state or local law. Please note that we are unable to sponsor H1-B Visa applicants.

 

We ask that you complete an online application at http://careers.greendot.org/.

Only those applicants chosen for an interview will be contacted and we are looking to fill this…

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