Manager of Special Events
The Manager of Special Events is a wonderful opportunity for a passionate, mission-driven advancement professional to spearhead and grow the Girl Scouts of Greater New York’s special events program, with an immediate focus on maximizing our fundraising success from virtual events in the coming year. The Manager is directly responsible for the planning and execution of two major fundraisers, including the Gold Achievement Gala and the Women of Distinction (WOD) event and several smaller events, which together are expected to generate nearly $1 million. Given the restrictions on large in-person gatherings in the midst of the ongoing COVID-19 pandemic, the overall plan for the major 2021 fundraising events is to conduct events that are primarily virtual with the possibility of a small in-person component. In addition to these major fundraising events, the Manager also serves as the in-house expert on all special events within the Advancement department and will have a deep understanding of their role in donor cultivation and stewardship. The Manager will also play a supportive role developing relationships with honorees, sponsors, and event attendees.
The Manager is a key member of the Advancement team, collaborating on fundraising initiatives across the group and taking on additional responsibilities as needed. The Manager reports directly to the VP of Advancement and coordinates closely with the Senior Director of Advancement and Major Gifts, who is the supervisor of the Associate of Special Events and Individual Giving, to assign the Associate event-related tasks.
For over a century, Girl Scouts has been instilling generations of girls with the skills and knowledge to become young women of courage, confidence and character, to speak out and be leaders. Today, Girl Scouts of Greater New York (GSGNY) is delivering its message of empowerment and engaging more than 38,000 girls of every race, background and religion. GSGNY’s vision is a New York City in which every girl feels empowered to lead in her community, the workplace, and the world. GSGNY has become a hub for innovation within the broader Girl Scouts movement, presenting new ways to engage and inspire the next generation of young leaders.
Recent investments and initiatives include:
· The Leadership Institute provides middle and high school aged girls with 21st century leadership skills and subject-specific knowledge and experiences that will help girls reshape their views on leadership and about their own potential in order to transform into powerful agents of change, while equipping them to succeed in school and their future careers.
· Troop 6000 is the first Girl Scout program specially designed to serve the thousands of girls currently living in the New York City homeless shelter system.
· Cybersecurity Programs at Girl Scouts were designed to serve the evolving needs of New York City’s girls and New York City’s workforce. With the goal of encouraging girls to consider careers that require STEM skills, this program ensures girls have the tools and knowledge they need to safely navigate our increasingly tech-driven world.
· Anti-Racist and Anti-Bias Training: We teach girls to lead by example, and to that end, we are committed to doing the work necessary to become an anti-racist organization. We are working to partner with experts in the areas of race, inclusion, and equity to conduct a series of trainings.
· Camp Kaufmann: The camp experience is an essential part of Girl Scouting – and as the only Girl Scout council in the nation serving a 100% urban population, we prioritize offering high quality outdoor education opportunities to New York City girls. We recently upgraded and enhanced facilities at our 425-acre Camp Kaufmann in Dutchess County, including the construction of a new swimming pool.
The organization seeks a Manager of Special Events to lead the organization’s nearly $1M special events program and further its mission.
The Advancement Department seeks an individual who has experience organizing both in-person and virtual events. As we intend to focus primarily on virtual events for the coming year, we are seeking someone who has strong experience with producing and maximizing an online event and savvy with social media promotion in order to attract donors and successfully fundraise at levels that have been done at off-site venues.
Event Management and Logistics
· Design and lead a comprehensive special events program that showcases Girl Scouts of Greater New York, engages supporters, grows brand awareness, and increases contributions.
· Under the guidance of the VP of Advancement, assist with planning, coordinating and executing logistics for internal, off-site and virtual events including the Gold Achievement Gala and the Women of Distinction (WOD) event and several smaller fundraising and cultivation events.
· Coordinate with the Senior Director of Advancement and Major Gifts to manage the Associate’s role in special events and integrate that role into the larger Advancement team.
· Create comprehensive event project plans and timelines; conduct regular checkpoints with key internal and external stakeholders, vendors, and honorees.
· Manage relationships and production elements to execute all events at the highest level of quality, impact, visibility and fundraising success.
· Create timelines for event collateral, including but not limited to invitation production, social media campaigns, other mail/online outreach in collaboration with the Marketing & Communications team.
· Ensure major fundraising events and smaller cultivation events are delivered on time and on budget.
· Manage overall logistics and ensures details for participants for all virtual event elements, including production of videos, live events, website updates, and any in-person aspects, when possible.
· Lead live event recordings, speaker preparations, session recording and event moderation activities. Drive all event testing and quality control procedures before and during the events.
· Contribute to the drafting of detailed post-event reports that include a summary of revenue/expenses, email open/click-through rates, website views and event participation rates, and all lessons learned collected through formal surveys and other forms of feedback, along with fundraising totals by category and recommendations for future event improvements. Drive and deliver best practice documents and process improvement documents in collaboration with the team.
· Support the VP of Advancement to generate approximately $1 million in annual event revenue while providing leadership, accountability and direction for GSGNY’s signature events, including the virtual Gold Achievement Gala in the spring and the Women of Distinction (WOD) event in the fall.
· Support the VP of Advancement and Senior Director of Advancement and Major Gifts in managing the work of the Gala and WOD committees to develop and implement a fundraising plan to identify and solicit honorees, sponsors, and individual donors.
· Manage the creation and dissemination of solicitation lists in Raiser’s Edge. Work closely with internal department partners and stakeholders as well as external vendors to support event logistics and objectives, including the website developer and media company involved in producing virtual events.
· Provide leadership in the creation and execution of a communications plan for each event, including save-the-dates, solicitations, invitations, event journals, and other event-related collateral.
· Work with the Associate, Special Events and the Leadership Advisory Board (LAB) programming to engage LAB members and increase support for the annual Cookies and Cocktails fundraiser.
· Develop budgets, oversee financial reporting and evaluate the effectiveness of each event, including fundraising efficiency (cost/expense), donor engagement, and overall success.
· Collaborate with VP, Advancement, Senior Director of Advancement and Major Gifts and the Director, Corporate and Foundation Partnerships, on strategies for using fundraising and cultivation events to move new donors into the annual pipeline as well as to upgrade current donors and partners.
Required and Desired Qualifications:
· A sincere commitment to the Girl Scouts of Greater New York’s mission and values.
· Bachelor’s Degree preferred, plus 3-5 years in special event management and fundraising, with demonstrated success managing virtual events and relationships with website developers, media companies, volunteers, donors, honorees, and other VIPs.
· Experience that demonstrates ability to create new, virtual event programs from the ground up.
· Digital marketing experience across web platforms, email and social media.
· Impeccable attention to detail; able to accomplish all aspects of the development function from basic administrative tasks to high-level strategy.
· Strong team player; highly motivated to work collaboratively with a variety of internal and external stakeholders and VIPs.
· Excellent project management skills; thrives working in a fast-paced, goal-oriented environment.
· Outstanding written and oral presentation skills with a proven ability to speak and write persuasively.
· Strong knowledge of Microsoft Office programs required; familiarity with Raiser’s Edge a plus.
· Must be willing and able to work evenings and weekends.
· The highest degree of professionalism and emotional intelligence; skilled at building and sustaining excellent relationships across an organization.
· Exceptional interpersonal skills; able to inspire and motivate donors, staff and Board members.
· Positive attitude and desire to learn and grow as part of a team.
· Commitment to transparency, accountability and direct communication.
Manager of Special Events
The Manager of Special Events is a wonderful opportunity for a passionate, mission-driven advancement professional to spearhead and grow the Girl Scouts of Greater New York’s special events…