Note on the location: LA office preferred, but will consider Oakland or Fresno
Power California harnesses the energy of young voters of color and their families to create a state that is equitable, inclusive and just for everyone who calls California home. We are a growing, statewide, multiracial civic engagement organization dedicated to building the power of young people at the ballot box so that we can reshape California, our democracy, and the systems and policies that harm our communities. Power California is a nonpartisan 501(c)(3) charitable organization with a sibling 501(c)4 organization, PowerCA Action, and offices in Oakland, Fresno, and Los Angeles.
The Digital Organizing Strategist develops and coordinates strategies and campaigns to engage young voters through social media and other digital strategies and to increase the visibility and followings for both Power California and its sibling 501(c)(4) entity, PowerCA Action. Reporting to the Narrative & Policy Director, this position leads and implements digital campaigns to engage online supporters and bring them into action and membership. This includes leading the development of creative social media and digital content that furthers our narrative priorities.
The ideal candidate knows the difference between organizing and mobilization, and that the job is to help people step into leadership and drive change in the issues that affect their lives. You must believe in the leadership of young people of color and see how they are leading and creating change in our communities and throughout the nation; and share the perspective that the way young voters are portrayed in the mainstream media and culture as uninterested and unmotivated is outdated and inaccurate. You are an avid consumer of politics, news, pop culture, and social media trends who sees how they intersect. A sharp thinker and creator who can easily put together a graphic, short video or piece of content that has mass appeal and that can shift the conversation on an issue, you are innovative, creative, and nimble in messaging and in positioning the organization. You must also be someone committed to movement organizing to demand justice, who implements strategic communications plans that are deeply aligned with our two entities' political campaigns to drive large-scale change across California.
Digital Production and Management
- Leads the development of engaging digital content to further narrative priorities, including graphics, memes, and videos
- Manages 501(c)3 and 501(c)4 entities’ social media and digital presence across various platforms including Instagram, Twitter, TikTok, and Facebook
- Leads social media channel growth strategy and tracks progress to goals
- Manages communications projects as assigned, collaborating with necessary stakeholders and executing steps on a timeline
- Creates compelling graphics and copy for social posts, online ads, email blasts, etc.
- Works closely with the Digital Projects Specialist in tracking, evaluating, and reporting on the effectiveness of our social media analytics, providing strategies for improvement
- Manages the social media calendar; organizes or creates necessary content
- Builds our base of supporters through digital advertising, organic social media, and other digital tools
- Reaches out to potential supporters and moves them up a ladder of engagement
- Manages data and tracking systems for potential supporters
- Explores how new social media platforms and features can be used for organizing
- Works with our Senior Narrative Strategist to help supporters share their stories through videos, images, writing, press interviews, storytelling trainings, etc.
- Provides coaching and technical assistance to other organizers and community members, helping them use technology and online outreach to further organizing goals
Communications Strategy and Movement Building
- Stays on top of current events and social media trends; identifies opportunities to advance our message and visibility
- Engages alliance partners in social media campaigns/efforts and provides support and training to partners to strengthen their social media efforts
- Supports additional communications work, including story collection, training and capacity building of partners, and earned media and other communications efforts, as needed
- Minimum 4 years’ experience managing Instagram, Twitter, and Facebook channels with medium-to-large followings, developing timely and relevant content, adapted for each platform
- Strong knowledge of social media best practices; able to use analytics data to drive greater effectiveness
- Passion for and experience in working with young people of color, low-income immigrants, and refugees, especially from an intersectional perspective, including LGBTQIA+ communities
- Deep experience in grassroots organizing, advocacy, and electoral engagement techniques and how digital strategy can help advance off-line organizing
- Must be highly computer-literate, with skills in word processing; spreadsheets; web/email applications; and, in particular, design programs such as Canva and Affinity/Adobe Suite; Macintosh knowledge preferred
- Excellent writing skills, with ability to write for different audiences and mediums
- Strong verbal communication skills
- Good eye for visual design; strong understanding of content with broad appeal for young people
- Strong ability to create videos and graphics quickly; experience making them visible to a large audience
- Ability to be strategic, understand organizational goals, be aware of opportunities and challenges, and take initiative to achieve goals; works well independently
- Familiarity with 501(c)(3), 501(c)(4), and PAC structures a plus
- Strong time management, organizational, and work planning skills; ability to adjust work activity as needed and manage multiple projects according to timelines
- High level of accuracy and attention to detail
- Excellent cross-cultural skills, including the ability to communicate with people at all levels and from various backgrounds
- Flexible, team-oriented approach to problem-solving
- Thrives in a fast-paced environment; independent, proactive and able to work under the pressure of tight deadlines and changing priorities; comfortable with on-the-ground learning
- Commitment to embodying the change we seek; able to act with integrity, compassion, and openness to feedback
- Bilingual or multilingual language skills a plus
- Occasional nights and weekends required; during campaign season, it’s frequent
- Must have a working cell phone with a data plan and a working home Internet connection with adequate speed
- Ability to travel frequently, within California, and occasionally nationally, for periods of 1 to 4 days at a time, 6 to 8 times per year
- Must have unlimited access to a reliable automobile and have the ability to drive; valid California driver’s license and, if driving own car, proof of adequate insurance coverage required
- Based in or near Los Angeles, California strongly preferred (within 25 miles); open to the possibility of Oakland or Fresno; some telework privileges may be granted
- Ability both to communicate via phone and to work at a computer for extended periods of time
- Ability to lift and carry up to 20 pounds
POWER CALIFORNIA IS AN EQUAL OPPORTUNITY EMPLOYER
Power California is a values-based organization with a deep commitment to building transformative culture and challenging oppression in all its forms. We abide by all city and state “Ban the Box” laws.
People with disabilities and diverse gender identities and cultural backgrounds are strongly encouraged to apply.