Job

Marketing and Communications Manager

Posted by
Hudson River Museum | Yonkers, NY
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Hudson River Museum


New
|
Published 14 days ago

Start Date

July 8, 2019

Application Deadline

June 28, 2019


Reports to: Deputy Director of Advancement, Communications and Administration

The Hudson River Museum is looking for an imaginative, media savvy, and collaborative marketer to join our team. This position is responsible for developing and executing marketing and communications strategies and building relationships with press to enhance the Museum’s visibility and reputation, increase audiences and membership, and expand support for the HRM’s exhibitions, programs, partnerships, and other initiatives.

Key Responsibilities:

Marketing

●    Develop compelling and strategic content for external marketing purposes, including but not limited to print and digital marketing, press releases, advertising, email marketing, and website

●    Develop strategy and draft all content for Museum’s social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Create and maintain an editorial calendar for effective promotion of HRM exhibitions, public programs and events; identify cross-promotion opportunities; cultivate relationships with social media influencers; and stay abreast of social trends and museum-related topics

●    Draft and distribute all e-blasts, including weekly e-newsletters, event promotions, funding campaigns, and others as needed

●    Measure and analyze marketing initiatives, promotions, and campaign results, optimizing and adjusting tactics as needed to achieve goals

●    Manage the selection, placement and trafficking of digital and print advertising campaigns

●    Collaborate with the Development team to create effective digital strategies and content for donor acquisition and solicitation, including Annual Fund and other campaigns

●    Coordinating photography for events and general marketing purposes

Press Outreach

●    Work with Deputy Director to create and execute a public relations strategy that will increase press coverage on a local, regional, and national level and help build meaningful relationships with targeted leaders in the media

●    Draft press releases, news alerts, and pitches for special events, exhibitions, and initiatives and coordinate press previews

●    Serve as the primary liaison with the media, responding to inquiries and connecting media to appropriate staff in a timely manner

●    Maintain and update media contact lists and create catalog of press coverage

●    Managing calendar listings

Qualifications

●    3+ years marketing and communications experience in a fast-paced, goal-driven environment

●    Bachelor’s degree in Marketing, Communications, Museum Studies, or equivalent

●    Excellent written and verbal communications skills; superb attention to detail

●    Commitment to meet deadlines

●    Proven success in developing creative marketing tactics to achieve measurable goals

●    Effective project manager, who is highly organized and proactive, with the ability to take initiative and manage multiple tasks and projects

●    A working understanding of media planning and placement

●    Proficiency in the Microsoft Office Suite, Photoshop, Google Adwords; Hootsuite or similar scheduling tools; iMovie and similar media tools

●    Nonprofit or museum experience a plus

Reports to: Deputy Director of Advancement, Communications and Administration

The Hudson River Museum is looking for an imaginative, media savvy, and collaborative marketer to join our team. This position is responsible for developing…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Managerial

Benefits

The Museum provides competitive compensation, and generous benefits and perks for all eligible employees, including:

•     Medical, dental, and life insurance

•     403(b) retirement plan

•     Paid time off, including annual leave, sick leave, personal days and Museum holidays

•     Flexible spending accounts (pre-tax income for eligible health care expenses)

•     Discount for staff in Museum shop

•     Access and free admission to numerous museums and cultural institutions

•     Standard worker’s compensation, short-term and long-term disability and unemployment insurance.

•     Participation in TransitChek Commuter Benefit program

The Museum provides competitive compensation, and generous benefits and perks for all eligible employees, including:

•     Medical, dental, and life insurance

•     403(b) retirement plan…

How To Apply

To apply: email cover letter and resume to employment@hrm.org

To apply: email cover letter and resume to employment@hrm.org

Location

511 Warburton Avenue, Yonkers, NY 10701
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