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ReThink Media seeks a talented, visionary, and accomplished media strategist to be the principle leader of our Voting Rights work. With the 2018 elections fast approaching, the ideal candidate will be an experienced leader, ideally with state-based organizing and media experience, who is ready to seize the historic moment and work alongside groups campaigning to strengthen and expand Voting Rights and advance a social justice agenda that ensures that all Americans are heard from equally.
We are looking for an experienced leader with proven organizing and communications expertise within the Voting Rights field to play a pivotal role in broadening our work to include organizations and advocates working to expand voting rights and combat voter suppression. This includes working with individual groups and spokespeople across the sector to strengthen their communications work, building and broadening the collaborative capacity of groups and allies to work together, and developing shared messaging and media strategies that effectively challenge the growing number of attacks in states across the country, and in the wake of Shelby County v. Holder. More broadly, the Associate Director will be part of a larger team dedicated to advancing an inclusive, participatory, and representative democratic process that affirms the voice of all Americans.
As part of our mission, ReThink provides our member organizations with access to a state-of-the-art media database, press distribution, and clipping service. We provide ongoing training in critical media and communications skills. We monitor and conduct extensive media and opinion research, and assist groups with message development. We assist with the development and execution of digital content, strategies and campaigns. We also work to improve collaboration and coordination amongst organizations and assist groups and campaigns with direct media and public relations support, including coordinating rapid response, assisting with op-ed and editorial campaigns, and the pitching and placement of spokespeople.
The Associate Director is responsible for building the capacity of both the individual reform organizations and the sector as a whole. The Voting Rights team, within our Democracy Team, will assist groups with developing shared media and messaging strategies and multi-organizational campaigns. The project is designed to be expansive so additional organizations can participate as the field grows. It is also based on the understanding that while the goal is to strengthen the strategic communications capacity of a growing field, providing substantial benefits to individual organizations will best enable that objective.
The Associate Director will supervise one or more Media Associates, and interns as needed, and also work with the larger Democracy Collaborative and ReThink’s core team, including the organization's two Co-Founders, Digital Director, and Director of Public Opinion and Media Analysis. The Associate Director for Voting Rights will be supervised by the Democracy Collaborative's Managing Director.
The Associate Director will work with groups to coordinate joint rapid response campaigns, informed by extensive news coverage monitoring and tailored press lists. S/he will also facilitate social media campaign work, which will involve monitoring and analyzing online metrics and content on voting rights groups and issues, providing groups with training in the use of social media tools, and oversee the crafting and disseminating of content in support of existing initiatives.
The ideal candidate will have 5-7 years of experience working in strategic communications, advocacy, political or campaign communications, and will have a strong understanding of the workings of the non-profit research and advocacy community. S/he will have direct experience and/or demonstrated commitment to voting rights. S/he will also have a proven track record of staff and project management. Experience working as a Hill or NGO communications staffer, supervising or managing a communications team or campaign, and/or a proven track record in developing media outreach strategies is preferred.
ReThink’s approach to communications is grounded in movement building. Our goal is to demonstrably help organizations become stronger, faster, more agile, and more effective in their media work.
Specific goals will be set quarterly, corresponding to the following duties:
- Guide the Voting Rights efforts within ReThink's Democracy Collaborative, informed by the findings of an in-depth media audit and sector-wide needs assessment.
- Craft communications strategies to meet the needs of the Voting Rights field; build the communications capacity of the field as a whole, as well as within individual organizations; and identify communications priorities that will have the greatest positive impact across the sector.
- Draw upon extensive expertise of both the expanding field of Voting Rights organizations and the key reporters and outlets covering voting rights issues in order to: assist and train groups in building and maintaining tailored press lists; supervise the updating of ReThink's press lists; and quickly connect reporters and spokespeople during breaking news opportunities.
- Oversee the drafting of timely and effective talking points, message guidance, op-eds and letters to the editor at rapid-response moments or ahead of known media opportunities.
- Support the individual media work and communications capacity of groups within the collaborative. This often includes assisting groups in developing a strategic communications plan, implementing media strategies, building press lists, assisting in the editing and development of media content, assisting with pitching and placement, providing media training, and conducting audits of coverage.
- Work in collaboration with the Data and Public Opinion Analysis Team on longer-term research projects such as media and public opinion audits and coverage analysis of specific issues, frames, and outlets, message testing, and the development of media accountability campaigns.
- Provide expert training to member organizations and spokespeople in media skills such as conducting effective broadcast interviews, writing op-eds, engaging editorial boards, and driving social media strategies, among others.
- Manage the recruitment and supervision of Media Associates, intern, and fellows.
Essential skills and qualifications:
- A commitment to social justice and a genuinely inclusive democracy.
- Superior writing, editing, communications, and presentation skills.
- 5-7 years of experience working in communications strategy, community or political organizing, campaigns, or all of the above.
- A proven record of effective coalition building or management of multi-organizational campaigns, including knowledge of the Voting Rights field, particularly of state-level organizations.
- Experience monitoring and analyzing news coverage, writing press materials, developing media strategies, and pitching stories.
- A creative and strategic ability to frame ideas, develop stories, and synthesize complex policy issues in a way that appeals to the news media and a wide variety of audiences.
- Excellent news sense and political savvy.
- Knowledge of print, broadcast, and electronic news media.
- Strong training, mentoring, and/or supervisory skills.
- Ability to communicate clearly and effectively, both verbally and in writing, with varying levels of organization staff, clients, contractors, foundations, and the media.
- Demonstrated resourcefulness and flexibility in approach to project assignments.
- Experience with Cision, Neon, MailChimp, Webex or Drupal a plus.
This is a full-time position, ideally based in either our San Francisco Bay Area or Washington, DC office, but we will consider candidates from other locations that are willing to travel and/or mange staff remotely. The position includes moderate travel to conferences, training workshops with state organizations, and staff meetings. This position comes with a very generous benefits package, including vacation, sabbatical, retirement, a health savings account, and other benefits.
ReThink is a unique nonprofit that strengthens movements through building the capacity of state and national advocacy groups, increasing the voice share of their spokespeople, experts, and allies, and providing in-depth media, messaging, and opinion research to inform movement strategy. Working with our funding partners, we focus on long-term engagement with the groups we work with and the issues we take on – all driven by a belief that the stronger the groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting policy victories. At present, ReThink works in three distinct, yet interconnected, issue areas: the protection of human and civil rights, strengthening our democracy, and advancing a more constructive U.S. foreign and national security policy.
ReThink's Democracy team works with leading state and national organizations to build a more inclusive, representative, and reflective democracy. We provide money-in-politics, fair courts, and Voting Rights groups and their campaigns with ongoing training and capacity-building in critical media skills, direct rapid response and media relations support, strategic messaging guidance, assistance with op-ed and editorial campaigns, as well as the latest in public opinion and media analysis. Working with researchers, journalists, and the leading local, state, and national groups across the country, our Democracy Collaborative is uniquely positioned as a partner and a connector in informing movement strategy.
ReThink is committed to a just and equitable society wherein all people are treated equally, opportunity is justly distributed, and all voices are heard. We affirm and seek diversity in gender, race, color, ethnicity & national origin, age, sex (including pregnancy, gender identity and sexual orientation), class, religion, ability, life experiences, and background as both a positive contribution to our organizational environment and a critical asset for informing and enabling our work. With this in mind, we are committed to maintaining a work environment that recognizes, understands, respects, and encourages the unique contributions of each member and we approach every hiring decision with a commitment to workplace diversity.
ReThink Media is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition (cancer-related) or conditions Acquired Immune Deficiency Syndrome (AIDS) and AIDS-related conditions (ARC). Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.
The salary range for this position is $80-$90K. ReThink also offers an extensive benefits package including vacation, health and dental care, a retirement plan, a sabbatical policy and other benefits intended to support long-term organizing work.
Minimum Education Required
How To Apply
This position is open until filled and candidates are applying on a rolling basis. Our number one priority is finding the ideal candidate, but we are moving quickly to fill this position, so we encourage you to apply as promptly as possible. All applications will be acknowledged, but please, no phone calls. To apply, please send a cover letter and your resume to Opportunities@rethinkmedia.org
Be sure to save both documents with your name in the title and include the words “Associate Director/Voting Rights” in the subject line of your email.