Strategic Communications and Advocacy Manager, INTEGRATE and SCTG
Based in Washington, DC
Reports to the External Communications Senior Manager, Advocacy, with a dotted line to Project Director of INTEGRATE
Travel: Post-COVID-19 Protocols: 15-25%
Who We Are
Population Services International (PSI) is the world's leading non-profit social marketing organization. We are a diverse group of over 5,000 entrepreneurial development professionals located in over 40 countries committed to making it easier for all people to lead healthier lives and plan the families they desire. PSI is using it's global presence and 50+ years of experience to help reimagine healthcare. We are working to shape market systems, shift policy and funding, and strengthen global capacity to better support consumer empowered healthcare.
PSI's External Communications (EC) department positions PSI as a thought-leader and development NGO of the future. We nurture strategic relationships with donors and partners, support internal and in-country teams with external relations and raise funds for PSI. We work hard and laugh a lot together.
We are looking for a Strategic Communications and Advocacy Manager to support the following projects:
- Reporting to EC's Senior Manager for Advocacy and to the INTEGRATE Project Director, you will collaborate to fine-tune, implement and monitor the communication and advocacy strategy for the INTEGRATE project, targeting an array of key global and country-level decision makers, to help achieve the team's goals, and, more broadly, PSI's strategic goals.
- Under the leadership of the EC's Senior Manager for Advocacy, you will also play a key role in the delivery of campaigns and activities to support the advocacy, communications and influencing agenda of the Self-Care Trailblazer Group (SCTG).
INTEGRATE—a $19.9-million project over three years made possible with the generous support of the Bill & Melinda Gates Foundation—will support improved Government of Zimbabwe-led subnational health system performance to sustain improved access, coverage, quality, and safety of integrated biomedical prevention, and to facilitate the subnational transition from vertical VMMC programming to a locally-owned, locally-driven, and integrated biomedical prevention response which reduces new HIV infections for at-risk populations.
The Self-Care Trailblazer Group is a global membership coalition established in November 2018-- with the generous support of the Children's Investment Fund Foundation (CIFF) and the William and Flora Hewlett Foundation—to advance the evidence, practice, learning, and policy landscape of self-care. (PSI) houses the staff that makes up the SCTG Secretariat. The Secretariat supports the coalition-building functions for the SCTG, including operations, administration, communications, outreach, and global advocacy. The Secretariat also oversees deliverables for the SCTG's programmatic elements and reporting to donors. The Secretariat's coalition-building role is guided by the SCTG Steering Committee.
The Strategic Communications and Advocacy Manager will be an integral member of the EC team and support individual projects to fine-tune and implement their communication and advocacy strategy. This position will be filled by a highly competent communications professional with sophisticated decision-making abilities and a great attitude while working with a team that really likes each other. You will be open to constructive coaching to stretch and grow your skill set while bringing an important voice to the team that allows for others to grow through your advice and strategies.
- In close consultation with EC Senior Manager for Advocacy and project leads, support the development of work plans, targets and milestones for projects, in line with project objectives and, more broadly, PSI's strategic goals.
- Work with senior team members and project staff to develop key messaging and content to communicate key project insights through all phases of implementation. This could include technical content such as digital and conference presentations, briefs and microsite copy; key marketing materials such as fact sheets, sell sheets and marketing brochures; and promoting campaign media such as videos, blog posts and other digital content.
- Work with project teams to identify and leverage key opportunities, channels and events to advance project brands and influence key external stakeholders and decision-makers.
- Work with the EC Advocacy Unit to support and help develop appropriate connections between dedicated projects and the advocacy and communications strategies and activities of relevant PSI programming.
- Steer the planning, organization and execution of SCTG Global Advocacy and Communications Working Group initiatives, including partner outreach and coordination as well as meeting facilitation.
- Develop, manage, and execute asset creation for PSI and project-owned media, including blog content, magazine articles, social media, and infographics.
- Oversee project blogs to deliver a continuous strategy and content for its editorial calendar. In close coordination with the technical communications/evidence and learning lead(s):
- Regularly review and consider emerging technical content appropriate for technical blogs and/or social media campaigns
- Ensure timely and consistent repackaging and dissemination of technical communications knowledge products, ensuring a visually compelling and diverse “family” of communications products for each technical knowledge product.
- Play a leading role in development and execution of technical webinars, as appropriate
- Oversee project microsites, managing the update process for content on PSI.org.
- Develop social media strategy, and set-up and manage social media accounts, in close collaboration with PSI's Digital Campaigns Manager.
- Manage content strategy for priority conferences and liaise with EC team members on other conference needs.
- Work closely with evidence and learning leads to ensure clear, cogent technical conference abstract submissions and presentations, for those accepted.
- Support teams in preparing for oral presentations, coordinating dry runs and offering tailored support as needed
- Lead on global media for the project, including maintaining a database of media contacts, building relationships with journalists, setting-up interviews, managing media relations, and more.
- Participate in regular project technical meetings to keep up to date on project progress and identify topics for dissemination.
- Support capacity of country team(s) to:
- Capture and generate stories from the field.
- Generate appropriate local media coverage—considering media monitoring, crisis communications, and brand building for local audiences. Survey and respond to media content related to the project and topics that originate external to the project.
- Develop and prepare for execution of country-specific advocacy strategies.
- Travel internationally to conduct training for the country team and partners on storytelling, advocacy planning, message creation, annual communications planning to align with the project and PSI's strategic objectives.
What are we looking for?
The candidate we hire will embody PSI's corporate values:
Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.
Pragmatism: You'll strive to deliver the best possible result with the resources available. You won't be paralyzed by a need to make things perfect.
Honesty: You own your mistakes and are open about your shortcomings – it's the only way you'll learn and improve.
Collaboration: You'll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won't succeed.
Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt
Commitment: You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin.
- A strong interest in public health, women and girls and poverty alleviation.
- A bachelor's degree in communications, advocacy and policy or related field such as Journalism, English or one where demonstrated expertise in writing is required.
- A minimum of 7 years working in communications, preferably with PR or marketing agency experience and NGO or non-profit in international development.
- 1+ years of experience mentoring or managing junior staff positions is preferred.
- Must have excellent writing abilities and experience crafting messages for external audiences in English.
- Has experience managing blogs, crafting newsletters, writing and editing social media, developing content for corporate magazines, fact sheets, and other external materials.
- Extreme attention to detail with an ability to catch errors and grammatical mistakes.
- Experience managing meetings and planning editorial calendars.
- Proficiency in MS Office applications (Word, Excel, PowerPoint) and Office 365.
- Able to juggle multiple competing deadlines without getting flustered and with a sense of humor.
- Must be authorized to work in the United States. PSI will not consider work visa sponsorship for this position.
- References will be required.
- The successful candidate will be required to pass a background check.
What would get us excited?
- Understanding of international global health desired.
- Demonstrated experience with promotion and communications for global family planning and/or adolescent and youth sexual and reproductive health programs.
- Experience working with large, multinational and intercultural teams.
- A do-er who can get their bearings quickly.
- A background in storytelling for non-profit settings.
- Ability to communicate in French, Spanish or Portuguese is advantageous.
Applications must contain a resume and cover letter addressed to the Senior Manager, Advocacy. Must be willing to provide professional references upon request.
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: email@example.com or call (202)785-0072.
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