Digital Strategy Manager

Job Type

Full Time


Minimum: $80,000
Maximum: $90,000
Details: Salary based on experience




360 14th Street
2nd Floor
United States


Position Summary

The Greenlining Institute seeks an ace digital marketer to lead Greenlining’s online marketing strategies and manage Greenlining’s digital channels. This position reports to the Communications Director, oversees creative production across all digital platforms, and leads Greenlining’s online content management system and promotion.


About The Greenlining Institute

Founded in 1993, The Greenlining Institute envisions a nation where communities of color thrive and race is never a barrier to economic opportunity. Because people of color will be the majority of our population by 2044, America will prosper only if communities of color prosper. Greenlining advances economic opportunity and empowerment for people of color through advocacy, community and coalition building, research, and leadership development. Greenlining works to increase the health and wealth of people of color by targeting 5 major sectors of the economy: Financial Services, the Green Economy, Energy, Health, and Technology. We also train young leaders to advocate for equity and justice in their careers through our nationally recognized Leadership Academy programs.

Duties and Responsibilities

  • Ensures that all communications operations leverage digital communications channels
  • Leads and implements strategy for all online platforms: web, email marketing, social media, paid social media, search marketing, and search engine optimization
  • Collaborates with program staff to design digital campaigns that will amplify their work in advocacy, issue awareness, and program promotion
  • Ensures that online strategies are integrated with overall branding and messaging of organization or campaign
  • Monitors and manages paid online advertising budget
  • Analyzes and reports on digital metrics to measure impact of digital campaigns, and provides recommendations for strategy improvement
  • Maintains accuracy of data on Google Analytics and setting up URL parameters for all marketed content as needed
  • Customizes link preview thumbnail, headline, and description for web pages and optimize previews for link clicks
  • Leads web production and customization, overseeing development of campaign websites and organization’s web pages
  • Trains and advises staff in digital media best practices


Qualifications, Skills, and Abilities

  • Committed to championing causes that serve low income and diverse communities
  • Bachelor's Degree required
  • 3+ years of experience in issue advocacy, communications, or demonstrated equivalent experience; background in digital communications preferred
  • Strong writing and oral communications skills
  • Strong understanding of the role digital plays across multiple disciplines - branding, publicity, media, promotions, research
  • Proficiency in Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Keynote, Google Docs
  • Experience in email marketing platforms, social media platforms, Wordpress management, Google Analytics, and Google Adwords
  • Knowledge of search engine optimization
  • Experience in managing multiple projects
  • A positive attitude and strong sense of teamwork
  • Ability to bring creative ideas to discussions
  • Ability to communicate and work with diverse audiences
  • Ability to prioritize tasks, strong organizational skills, and an ability to work independently
  • Detail-oriented approach


Excellent benefits including paid vacation, health, vision and dental insurance, 401(k) retirement plan, and paid sabbatical leave after 5 years of full-time employment. 

Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

Please send a cover letter, resume and writing sample to Feel free to include one or two samples of digital communications work as well.