DIGITAL MARKETING MANAGER

Job Type

Full Time

Salary

Minimum: $25,000
Maximum: $35,000

Published

11/08/2018

Address

50 Rivington Street
London
England
EC2A 3QP
United Kingdom

Description

DIGITAL MARKETING MANAGER

Introduction


This is a thrilling opportunity for a proactive Digital Marketing Manager to work with one of the world's leading non-profit conservation and youth travel organisations. The Digital Marketing Manager position will be the first within the company and be at the forefront of the implementation of various exciting projects. In this role, you will be a powerful amplifier of Frontier’s work, leveraging resources across the organisation and our network to get the word out about us and drive key metrics for the promotion and growth of the organisation and what we do.


You will manage a team of interns and international staff to produce high quality digital content and work widely across the organisation to bring together all activity relating to digital marketing – and translate it into an effective digital strategy for Frontier across online search, directories, social media, email communications and through our advertising partners. You will be analytical and driven by measuring and responding to the results of the metrics of the campaigns and outreach activities which you conduct, continuously focusing on the most impactful growth channels.


Main Duties & Responsibilities


  • Development and execution of a strategy to leverage the organisation’s content, community and growth initiatives to maximise publicity amongst relevant potential users and partners
  • Implementation of digital marketing plan
  • Management of all digital marketing, with the goal of driving online sales performance and full website optimisation
  • Management and optimisation of digital channels, including paid search, SEO, display affiliates, paid social and mobile
  • Management of a team of interns as an effective unit to execute Frontier’s digital strategy
  • Development and maintenance of relationships with the whole range of relevant entities for the purposes of promoting Frontier, including the press, networks and other promotional channels
  • Regular analysis and reporting to senior team
  • Proficiency in using analytical tools such as Google Analytics
  • Management of agreed budgets
  • Working collaboratively with the sales and operations departments to implement the brand's digital strategy and identifying digital opportunities to support overall growth objectives
  • Maintenance of Frontier’s IT systems with help from a third-party support company



Requirements


•       Experience of setting and achieving targets as part of a digital marketing plan

•       Technical experience of digital marketing channels, including PPC and SEO

•       Experience of managing eCRM

•       Relevant forecasting experience

•       Excellent understanding of Google Analytics and Excel

•       Autonomy and self-sufficiency – some prior management experience

•       Organised and efficient

•       Data driven and analytical, with a desire to experiment, measure and assess the effectiveness of digital marketing strategies, and an understanding of success indices

•       A desire to expand and develop a career in digital marketing within the non-profit sector

•       Creativity, enthusiasm and a passion for Frontier’s mission

•       Proven experience of using digital channels to generate sales ranging from more traditional routes of selective content placement through to running online campaigns and using distribution partners

•       An excellent written and verbal communicator

•       Ability to work effectively through other teams and get them to buy into your strategy

•       Willingness to roll up your sleeves and execute your own strategies

•       Prior SEO experience and knowledge


Terms & Conditions


Working hours: 9:30am – 5:30pm, 5 days per week

Salary: £25,000 - £35,000 OTE, depending on experience

Holiday: 20 working days year excluding public and bank holidays


Job Specification


Desired Qualifications: DESIRABLE

- Qualifications in digital marketing or a related subject

- At least three years’ experience in digital marketing

- Google analytics and advertising qualifications


Desired Experience:

- Experience of setting strategy for social and content channels including Facebook, Instagram and blogs

- Experience of researching and developing digital marketing channels

- Budget management

- Experience in travel marketing

- Experience of travelling in developing countries

- Experience of working in a small team in a dynamic environment

- Experience of events marketing


Desired Skills:

- Online marketing channel management including PPC, display and placement advertising

- AdWords

- Analytics

- Design skills including Photoshop

- Statistical and ROI reporting

- Excellent written & verbal English

- Strong communication & presentation skills

- Administrative & time management skills

- Web design including Dreamweaver

- Knowledge of Google Tag Manager

- Knowledge of the Adobe creative suite including InDesign

- Knowledge of IT systems including hardware, software and networking


Personal Attributes:

- Proactive and innovative attitude

- Flexible approach

- High attention to detail

- Ability to motivate others, and work as part of a team

- Commitment to conservation

- Awareness of changing trends and innovations

Professional Level

Professional

Minimum Education Required

4-year degree

How To Apply

STAFF@FRONTIER.AC.UK
http://WWW.FRONTIER.AC.UK

Please email CV and cover letter to staff@frontier.ac.uk


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