Executive Director

Job Type

Full Time


Minimum: $65,000
Maximum: $70,000
Details: Salary based on experience and qualifications




6501 Fourth Street NW
Suite 1
United States



Public Lands Interpretive Association (PLIA), a regional not-for-profit organization based in Albuquerque with outlets in New Mexico and Arizona, seeks a dynamic, creative and experienced leader to serve as Executive Director. PLIA is a cooperating association working in partnership with the Bureau of Land Management (BLM) in New Mexico and with the Southwest Region of the USDA Forest Service in New Mexico and Arizona. PLIA works to inspire and educate the public about the natural and cultural heritage resources of America’s public lands by providing information, products and services at 11 sites. 

In addition to managing book and interpretive gift stores on BLM and Forest Service lands, PLIA provides specialty and recreation maps of public lands for all western states, online at www.publiclands.org, by phone and to walk-in customers at our home office. PLIA has a Special Use Permit with the USDA Forest Service to operate and manage three campgrounds on the Kaibab National Forest in northern Arizona, and to provide a wide-range of interpretive and educational programs throughout the summer camping season. In addition PLIA operates and staffs the New Mexico Public Lands Information Center in the New Mexico BLM office and disseminates information on recreation opportunities on all public lands in New Mexico. 

Executive Director Position Summary:

The Executive Director is responsible for overseeing strategy development and execution, as well as the overall management and success of PLIA’s educational and interpretive programs, products and diverse revenue streams. The Executive Director is expected to effectively manage PLIA’s staff organization and its multiple retail locations to maximize service and benefits to the Association’s two public land agency partners. The Executive Director can build upon PLIA’s already strong reputation as a respected, reliable and committed organization, while identifying new and innovative ways to further enhance visitors’ experience and appreciation of our partner agencies and the lands they manage. Core responsibilities are as follows:


Development and Execution of Strategic Plan

  • Work with the Board to implement, review and update PLIA’s strategic plan at regular intervals
  • Position PLIA and its staff as valuable and respected partners working with agencies, vendors and other stakeholders 
  • Identify new mission-driven initiatives that will further enhance visitors’ experience and appreciation of our public land partners
  • Actively re-align organizational structure, staff resources, and key priorities when necessary and to support any new strategic or financial planning

Employee Development and Personnel Management

  • Manage overall staff, both permanent and seasonal, to achieve a stable work environment the motivates employees to focus on PLIA strategic goals, top priority mission-driven programs and financial stability
  • Identify and address training needs
  • Ensure timely personnel review process and administration of employee compensation and benefits

Agency Partner Relations

  • Maintain PLIA relationship with agency partners to sustain a trusting, productive, transparent and mutually beneficial relationship
  • Review, prioritize, and oversee requests for PLIA support and funding, ensuring compliance with approved use of funds
  • Manage PLIA operations, programs, and products within the parameters of agreements and agency policy with the goal of sustainability

Financial and Operational Management

  • Maintain a budget strategy to build sufficient operating reserves and capital reserves, while maximizing PLIA’s in-kind and direct contributions to its agency partners
  • Oversee multiple revenue streams, facilities, monetary and physical assets, to optimize resource utilization, fulfillment of PLIA mission, and support of agency partners
  • Evaluate all revenue streams including retail, campground and online operations as well as administrative operations to identify ways to enhance revenue and reduce expenses
  • Monitor key risks across the organization and proactively develop risk mitigation strategies

PLIA External Positioning and Communications

  • Increase local community awareness and support (both volunteer and financial) of PLIA and its mission
  • Build upon PLIA’s strong reputation within the Public Lands Alliance, identifying 2-3 actions that could position PLIA as the pre-eminent, innovation leader amongst its peers
  • Develop new social media and membership outreach programs to attract and engage individuals in PLIA’s mission and accelerate member support through sales, volunteerism, and contributions

Board of Directors Support

  • Work with Board to achieve PLIA’s long term strategic and financial goals
  • Identify and cultivate new Board members aligned with PLIA mission
  • Assist Board with planning board meetings to focus on key strategic, organizational, and operational issues
  • Update Board on priority operational and financial initiatives or issues

Successful candidates will have the following strengths and experiences:

  • Broad experience in non-profit management, ideally in a cooperating association, public lands, or federal partnership context
  • Disciplined financial and operations management of multiple revenue streams
  • Passion for promoting educational and recreational opportunities on public lands
  • Excellent communication and relationship building skills
  • Direct experience working with a non-profit Board of Directors


Competitive benefits policy, including health insurance, disability, holiday and annual leave.

Opportunities to be involved with and visit a variety of public lands in the Southwest, as well as with a regional and national network of agency and nonprofit leaders.  

Level of Language Proficiency


Professional Level


Minimum Education Required

4-year degree

How To Apply

Interested candidates should submit a resume and a thoughtful cover letter outlining how your skills and experience meet the qualifications of this position. Send to PLIA.EDsearch@gmail.com. Applications will be reviewed by the PLIA Board of Directors, with interviews scheduled for selected applicants.