Digital Campaigns Producer

POSITION SUMMARY

The Digital Campaigns Producer plays the lead role in producing Defenders’ email campaigns. Reporting to the Director of Digital Retention, the Digital Campaigns Producer will work with members of the Integrated Marketing team to draw from campaign strategy, copy, creative, audience and user experience requirements and produce daily email campaigns, including advocacy, fundraising, ecommerce, cultivation, event and enewsletter. This hands-on position requires a working knowledge of HTML as well as the technical aptitude to produce email campaigns, donation forms, action alerts and surveys. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Use Defenders’ eCRM platform (Engaging Networks) to produce all technical elements of email campaigns from start to finish, including but not limited to:
• National and targeted fundraising, advocacy, event and cultivation emails
• Donation campaigns and pages
• Action alerts
• Thank you pages
• Autoresponders
• Social media share links
• Survey pages
• Monthly enewsletter
• Campaign specific welcome series
• Any other emails assigned
• Deep understanding of marketing best practices with a desire to collaborate and influence campaigns to maximize results.
• Consult with internal and external resources, when necessary, to help with email production, implementation and delivery. This may include new and evolving functionality within the eCRM platform.
• Work closely with members of the team to understand Defenders’ email and web form needs to collaboratively create solutions to meet program objectives including building new groups, A/B and multivariate testing, creating donor journeys and identifying and setting up the appropriate target for each campaign.
• Maintain a standardized method of production by following appropriate naming conventions and documentation to ensure all backend reporting is accurate.
• Implement new page templates for emails and donation/advocacy forms.
• Produce any graphics needed for email campaigns, or partner with internal and external resources for advanced creative.
• Collaborate internally to understand and implement audience segmentation and identify new targeted audiences to support fundraising and advocacy goals.
• Create all source codes for email and mobile campaigns. Partner with other Integrated Marketing team members to get source codes populated in the backend.
• Create and manage email suppression lists within the eCRM and in collaboration with other sources to ensure appropriate audiences. 
• Monitor email deliverability and file counts to ensure any irregularities are caught and addressed in a timely manner.
• Provide regular reporting that demonstrates the impact of the emails sent in accordance with the goals established for each campaign. This could include open rates, click through rates, actions and donation.
• Attend email marketing related webinars and report back on evolving best practices.
• Identify system deficiencies – research, review and recommend solutions to appropriate staff member’s solutions.
• Other duties as assigned.

QUALIFICATIONS

Education: Bachelor’s (B.A./B.S.) degree or equivalent

Experience: 4 years of relevant experience

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

Visit www.defenders.org to apply.

All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Defenders requires employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19. An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state and local laws.

It is the policy of Defenders of Wildlife to provide equal employment opportunity to all qualified individuals without regard to their race, color, creed, religion, sex national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.

Please be advised this position is union-eligible.