Nonprofit

Digital Marketing Specialist

Hybrid
Work must be performed in California, US
New
|
Published 5 days ago

Details at a Glance

Job Type
Full Time
Start Date
June 28, 2024
Application Deadline
June 28, 2024
Education
4-Year Degree Required
Experience Level
Mid-level/Managerial
Salary
USD $72,000 - $82,000 / year

Description

Seeking a Marketing Specialist -Full-time Exempt (on-site)

Self Enquiry Life Fellowship, a top-rated US nonprofit organization based out of Penn Valley, California, is currently seeking a spiritually inclined Nonprofit Specialist in the area of Marketing & Public Relations to serve in a serene ashram and monastery environment.

Position Summary: The candidate will lead marketing and outreach campaigns related to the Nonprofit’s fellowship services, publications, e-coursework and subscription-based app. The candidature should encompass the following areas of expertise: marketing (adept in both traditional and digital strategies), social media management, content creation, event promotion, Google analytics, SEO and public relations. The candidate will be entrusted to increase revenue and passive income from the Nonprofit’s mobile app and e-courses. Must have experience with Adobe Photoshop, InDesign, Meta Business Suite and WordPress.

Background

The Nonprofit was established to preserve and disseminate indigenous knowledge and spiritual philosophy from the ancient Sanskrit heritage of the Vedic tradition. The Nonprofit’s head monk, His Holiness Swami Vidyadhishananda, is a Himalayan siddha and a living saint who offers spiritual guidance to sincere seekers through several forums including spiritual fellowships, meditation services, workshops, and retreats. In addition to these services, Self Enquiry Life Fellowship is undertaking several projects related to the preservation of Sanskrit-based wisdom, Vedic fine arts and classical music. For more details, please visit hansavedas.org, hansavedas.academy and bookstore.hansavedas.org.

Meaningful Employment

Employees become part of a core team and work alongside dedicated volunteers and will get an opportunity to work in the serene ambience of a spacious property that has dedicated office space for each member of staff. The team is directly guided by His Holiness Swami Vidyadhishananda. This position offers a unique opportunity to blossom spiritually and serve in an organization which values and promotes Himalayan meditation and higher yoga, personal spiritual empowerment, and mindfulness. The Nonprofit offers careers to those who are looking for meaningful service-oriented employment and makes an extra effort to nurture staff who are seriously looking to inculcate a spiritual lifestyle.

Mindful Professionalism

The candidate must be flexible, open to learning and adapting to alternative office procedures, including the formality of protocols necessary when working with monastics and priests. The candidate should be able to align and grow into this position seamlessly, by adapting to the fellowship culture and service-oriented mission of the Nonprofit. Therefore, mindful demeanor and mature communication skills with the community of meditators, devotees, donors, and philanthropists, are essential. The ideal candidate will blend spiritual sensitivity with outreach experience and communication skills, and technical expertise on various online platforms.

Responsibilities

  • Strategize, develop and manage the Nonprofit’s social media channels, including planning and creating content and engaging with the community
  • Develop, implement, and track marketing initiatives including email, social media, or digital campaigns
  • Plan, strategize and track outreach events for attracting and retaining seekers and devotees
  • Analyze and report on the performance and efficiency of marketing and outreach campaigns to increase awareness and foster community engagement and support
  • Conduct market research and analyze trends to identify effective or new outreach opportunities
  • Write, edit and distribute various types of content for mass email, website, social media, professional correspondence, press releases and training manuals both in creative and corporate capacities
  • Compile and prepare lists for mass email campaigns, including list development, drafting content, editing, testing, automation, and reporting
  • Coordinate or oversee phone outreach by utilizing the Nonprofit’s CRM database
  • Function as a spokesperson for the Nonprofit and Head monk when necessary
  • Coordinate with graphic designers, medical illustrators, and video editors to develop visual and video content
  • Prepare project submissions, brief designers/illustrators, review work submissions and finalize work product
  • Oversee Google Ad Grant administration with independent contractors and integrate recommended website design edits
  • Implement proper SEO strategies to increase organic reach on online (blog) articles, social media posts and video excerpts using latest optimization methods proven to increase website performance and traffic
  • Learn to use and implement evolving technologies, including but not limited to understanding how AI can be meaningfully utilized

Secondary Responsibilities (assist or co-manage with other staff)

  • Assist with planning and execution of events, such as fellowships, retreats, workshops, seminars, and the Nonprofit’s annual benefit & art auction
  • Assist with content administration of the website using WordPress, including updating existing content, drafting new content, adding new content from the monastics and other editors or contributors, maintaining the web calendar, coordinating with independent contractors to maintain updates and fix bugs
  • Evaluate the organization’s websites and implement improvements to the user experience and content
  • Collaborate on special projects, perform research, write reports, and develop relationships

Acknowledgement

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice, within the scope of this position. By applying for this position, the candidate acknowledges the understanding of the requirements, essential functions, and duties of the position

Qualification Requirements

  • Bachelor’s degree and professional work experience
  • Proficiency with Adobe Photoshop and InDesign
  • Proficiency with Meta Business Suite
  • Proficiency with Wordpress
  • Proficiency with Google Adwords and Google Analytics (PPC & organic)
  • Must be seeking a spiritual environment for inner growth and be spiritually aligned

Nonprofit Guidestar Profile:

https://www.guidestar.org/profile/20-3478668

Read this article to learn more about our shared values at the workplace:

https://hansavedas.org/work-is-worship/

Seeking a Marketing Specialist -Full-time Exempt (on-site)

Self Enquiry Life Fellowship, a top-rated US nonprofit organization based out of Penn Valley, California, is currently seeking a spiritually inclined Nonprofit Specialist in the…

Benefits

  • Wholesome vegetarian lunch and snacks on workdays
  • Access to basic wellness supplements
  • Free attendance at workshops and retreats of the Nonprofit
  • On-the-job training & external courses
  • Relocation assistance
  • Paid time off
  • Opportunity to travel to India after initial years of employment
  • Wholesome vegetarian lunch and snacks on workdays
  • Access to basic wellness supplements
  • Free attendance at workshops and retreats of the Nonprofit
  • On-the-job training &…

Location

Hybrid
Work must be performed in California, US
Penn Valley, CA 95946, USA

Apply to This Job

Instructions:

Submit: A Cover Letter explaining the motivation to serve with a spiritual organization clearly specifying spiritual intent or serious interest in alignment with mindful living, a Curriculum Vitae (or a résumé detailing education, professional work experience and technical skills), and a list of references.

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