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Director, Media Strategy - External Affairs

Posted by
Fountain House, Inc.
|
New York, NY
New
|
Published 28 days ago

POSITION SUMMARY

Media engagement is key to our strategy, and that’s where you come in. We are  seeking an experienced and entrepreneurial Media Strategy Director to deploy  an earned media strategy that tells our story and marshals our data, advances  our thought leadership, and promotes our research to reach a broad national  audience that care about mental health as well as social justice.

The Media Strategy Director works closely with the  Communications Director and Digital Engagement and Marketing Director. Candidates must be “pitch-perfect” media  relations experts with a nose for news (coming with a bench of contacts in  traditional, broadcast and new media), skilled writers, experienced with  strategic communications campaigns, and committed to racial equity. As with all communications professionals,  candidates must be collaborative and curious, and thrive in a high energy and  deadline centered- environment.

Media Strategy Director

New York, NY • External Affairs

Description

POSITION SUMMARY

Media engagement is key to our strategy, and that’s where you come in. We are  seeking an experienced and entrepreneurial Director, Media Strategy to deploy  an earned media strategy that tells our story and marshals our data, advances  our thought leadership, and promotes our research to reach a broad national  audience that care about mental health as well as social justice.

The Director, Media Strategy works closely with the Director, Communications and Digital Engagement and Marketing Director. Candidates must be “pitch-perfect” media  relations experts with a nose for news (coming with a bench of contacts in  traditional, broadcast and new media), skilled writers, experienced with  strategic communications campaigns, and committed to racial equity. As with all communications professionals,  candidates must be collaborative and curious, and thrive in a high energy and  deadline centered- environment.

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Develop  and execute a media strategy that advances and elevates issues and brand.

· Regular pitching, including  cultivation of journalists, bloggers, and other influential traditional and  new media figures.

· Thought-leadership positioning and developing and deploy an  executive promotion plan.

· Manage external media and PR  support.

· Ghost write op-eds and other written products.

· Ensure staff are prepared for media and public appearances via  formal media training and informal preparation sessions.

· Provide staff with concise and compelling messages, talking  points and summaries.

· Message test and socialize with staff and stakeholders, ensuring  brand integrity.

· Identify and deploy tools and software to track quantitative and  qualitative metrics and KPIs that track the performance and effectiveness of  media strategies.

· Lead special projects and  other duties, as assigned.

· Tying duties into  strategic plan.     

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

· Create compelling  insights throughout media outlets.

· Ability to invoke interest and spread awareness in mental health field required, experience  in the mental health field preferred.

· Ability to translate complicated storylines into a clear, concise actionable stories  that will be relevant to a broad audience.

· Strong verbal and written communication skills, with the ability to use storytelling  to influence decisions  and directions. 

· Deep understanding of the media landscape, consumer behavior, media consumption,  and how to connect strategic thought leadership with activation across both  digital and traditional channels.

· A deep bench of contacts and  robust relations with media.

· Ability to blend storytelling with facts to drive a compelling narrative.

· Crisis communications experience.

· Lead special projects as needed.

REQUIRED AND PREFERRED EDUCATION, EXPERIENCE, AND CREDENTIALS

· Bachelor’s degree required/Master’s degree preferred; particularly in the journalism, public relations and communications field.

· Seven to ten years work experience in progressive media, journalism or public relations.

· Crisis communications experience.

· Orchestrate multi-channel, connected and integrated plans - you understand where audiences and channels intersect, and the necessary technical building blocks to create interest in the Fountain House strategic goals.

· Experience with social media platforms; Facebook, Tumblr, Twitter, etc.

· Experience managing internal partnerships across internal Fountain House teams.

Physical Requirements

· To perform this job successfully, an individual must be able to perform each essential duty and meet all physical requirements satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

POSITION SUMMARY

Media engagement is key to our strategy, and that’s where you come in. We are  seeking an experienced and entrepreneurial Media Strategy Director to deploy  an earned media strategy that tells our story and marshals our data…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    May 24, 2021
  • Application Deadline
    May 21, 2021
  • Education
    4-Year Degree Required

Location

Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
425 W 47th St, New York, NY 10036, USA

How to Apply

To Apply: Please visit our career page and remember to upload your cover letter, resume & salary range to. https://recruiting.paylocity.com/Recruiting/Jobs/Details/527931

To Apply: Please visit our career page and remember to upload your cover letter, resume & salary range to. https://recruiting.paylocity.com/Recruiting/Jobs/Details/527931

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