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Executive Director of Marketing and Communications

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Prescott College Admissions


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Published 14 days ago

March 1, 2021

The Executive Director of Marketing and Communications will establish a clear marketing strategy in coordination with the VP for Enrollment Management and Marketing to align with senior leadership team vision and goals. Manages marketing resources across the team to ensure marketing strategy and external engagement is executed in accordance with enrollment objectives. Leads branding, creative direction, web-based front-end development and marketing efforts across all channels. Oversees development and execution of marketing campaigns, partnerships and events that inspire student acquisition and meets goals through a unique combination of product knowledge, creative marketing and strategic planning. Leadership in digital marketing solutions is a priority, including Google Adwords Certification, social media marketing and use of Youtube. Manages marketing partnerships with agencies, corporations and school partners.Demonstrates sophistication in branding Prescott College as a leader in environmental education and social justice. Appropriate experience to develop marketing communications strategies to attract a racially and economically diverse student body.

Working remotely is an option.

Key Areas of Responsibility

Provide Leadership to the Marketing Team: We have a highly skilled team that needs a leader who can inspire them to even greater heights. Some are based on-campus and others work remotely, from Vermont to California.

Plan and implement strategies and tactics that employ cutting-edge approaches in all marketing channels: We are looking for someone who can innovate using new technologies - in the digital, web, and more traditional spaces - that may be rarely used in higher education marketing.

Plan and implement strategies and tactics that reach and attract students from under-represented populations: Prescott College seeks to foster an inclusive and welcoming environment for systemically underrepresented student populations, in part through marketing that reaches students not touched by more traditional approaches.

The Executive Director of Marketing and Communications will establish a clear marketing strategy in coordination with the VP for Enrollment Management and Marketing to align with senior leadership team vision and goals. Manages…

Details at a glance

  • Remote Possible
  • Full Time Schedule
  • Contract
  • 4-Year Degree Required
  • Executive

Benefits

Medical dental and vision insurance, 403b, tuition remissions and tuition exchange

Medical dental and vision insurance, 403b, tuition remissions and tuition exchange

Location

220 Grove Ave, Prescott, AZ 86301

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