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Communications Director

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Transportation Alternatives


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Published 25 days ago

Communications Director

Reports to the Senior Director of Marketing & Communications

Salary: $75,000/year

 

Transportation Alternatives (TA), New York City's advocate for walking, bicycling and public transportation, seeks a Communications Director to serve as an organizational spokesperson across traditional and social media. The right candidate is an energetic, articulate and politically adept thinker who brings with them a strong knowledge of the political and media landscape in New York City, as well an interest or experience in transportation policy and traffic safety. 


Position Overview

The Communications Director will put TA’s broad array of internal and external communications and PR tools to work, advancing our campaigns, strengthening our organization and building our movement. Your charge will be to work with our staff and partners to build and undertake communications strategies that promote biking, walking and public transit, and win safe streets and more public space.


Daily duties will include:

  •  Working with other senior staff to develop compelling narratives that help advance TA’s advocacy work
  • Proactively developing and executing media and PR strategies that advance these narratives
  • Representing TA by speaking knowledgeably and on-the-record with reporters, including on-camera interviews
  • Fielding and directing media inquiries, coordinating print and broadcast interviews with other TA staff
  • Writing and issuing press releases, statements, op-eds, and talking points;
  • Managing, building and maintaining relationships with media contacts
  • Planning and holding media events, and developing communications plans for TA’s reports and advocacy events
  • Developing, pitching, and placing media stories to support TA’s advocacy goals;
  • Using social media to listen, participate in, and start conversations that advance our advocacy goals
  • Media-training colleagues and partners, working with others to write and place op-eds, and leading social media strategy for the organization


Frequent evening and weekend engagements, and, given the 24-hour news cycle, late nights and early mornings will be a regular part of this position. Transportation Alternatives’ office is a fast-paced and collaborative work environment (working remotely through at least early 2021). The position will also manage communications staff, including the Communications Associate and Special Projects Coordinator.

 

Candidates must have:

  • At least two years’ experience working in public relations, government, journalism or in a communications capacity for an elected or political official, advocacy organization or public relations or media outlet
  • Knowledge of New York City’s neighborhoods and political landscape
  • Existing relationships with reporters and editors at major New York City media outlets; ability to hit the ground running with press outreach
  • Ability to quickly distill complex positions into sound bite-ready talking points
  • Confidence in public speaking, including on-camera experience
  • Extensive knowledge of and experience in using social media as a listening and advocacy tool
  • Rock-solid writing, proofreading and copyediting skills
  • Comfort under pressure, with tight deadlines and working in a highly participatory environment, including “managing up”
  • Willingness and ability to work outside of normal business hours as a press-facing job often demands
  • Experience setting, developing metrics for, and tracking progress against weekly, monthly, quarterly and annual goals
  • Commitment to reducing car use in New York City, and increasing walking, transit and bicycling
  • Commitment to social justice and antiracism; nuanced understanding of the ways in which our advocacy issues intersect with race and equity


The ideal candidate will also have:

  • Experience managing, training, and mentoring staff
  • Familiarity and interest in TA’s’ work and advocacy areas
  • Existing relationships with reporters and editors at national or issue-area-specific media outlets
  • Proficiency in written and spoken Spanish

 

To apply:

 Please send a resume and a cover letter to job_applications@transalt.org with “Communications Director” in the subject line.


Transportation Alternatives is committed to workplace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of race, ethnicity, age, religion, gender, gender identity, marital status, sexual orientation, disability, veteran status, political orientation or any other characteristic protected by federal state or local law. We value having diverse staff in gender, ethnicity, background and modal preference. BIPOC and LGBTQIA+ candidates strongly encouraged to apply.

Communications Director

Reports to the Senior Director of Marketing & Communications

Salary: $75,000/year

 

Transportation Alternatives (TA), New York City's advocate for walking, bicycling and public transportation, seeks a…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • Professional

Benefits

TA's benefit package includes health, dental, vision and life insurance, HRA, FSA, 401(k) matching at 3%, commuter benefits and a generous time off policy.

TA's benefit package includes health, dental, vision and life insurance, HRA, FSA, 401(k) matching at 3%, commuter benefits and a generous time off policy.

Location

111 John Street, Suite 260, New York, NY 10038

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