Digital Operations Manager

Job Type

Full Time




11100 Wildlife Center Drive
United States


Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 51 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, etc. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. The organization's programs focus on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change. To support our mission, we seek a highly motivated Digital Operations Manager to join our team in Reston, VA.

As the Digital Operations Manager, you will be responsible for refining day-to-day operations for our Digital Engagement Team, ensuring that our internal campaign stakeholders and technical leads are effectively coordinating resources, staff, time, and implementing new services/systems. You will also participate in thought leadership activities and identify opportunities for bettering fundraising efforts.

You will be responsible for developing robust analysis and actionable insights in digital engagement and fundraising campaigns, including our email, social media, advertising, and mobile messaging programs. You will serve as the primary point of data-driven decision making that supports how we engage and mobilize our millions of members, activists, and supporters online.

As a manager level position, you will play an integral role in strategy development through the creation and production of reports and other analytical tools to measure and drive the department’s efficiency, quality and performance, maintaining database integrity, and continuously supporting the department’s focus on being a data-driven, efficient business operation.

You will work collaboratively with the Director and Senior Manager for Digital Engagement to provide the data and tactical management needed to ensure we are driving unrestricted revenue online, overcoming obstacles, setting and achieving goals, making the right investments of time and energy as we grow.

Ideal candidates are eager to learn, bold professionals with a track record of innovative work. The best candidate for NWF wants to contribute every single day and work harder and smarter when faced with a challenge.

In this role you will:

  • Ensure the seamless execution and delivery of services throughout the campaign production cycle.
  • Set up and manage scopes of work to meet campaign goals (e.g. fundraising and donor engagement, etc).
  • Track, analyze, optimize advertising, website, social media, email, and SMS programs.
  • Standardize reporting and dashboards that reflect organizational goals and communicate and/or visualize results for stakeholders and organizational leaders.
  • Develop and manage testing priorities and roadmap in consultation with the Director of Digital Engagement and digital stakeholders.
  • In conjunction with the Director and Senior Manager create and manage annual strategic plan and budget.
  • Provide expert direction on deliverables, processes, and relationship management.
  • Help convert business needs into fundraising opportunities.
  • Define and apply operational best practices for digital engagement across the organization.
  • Initiate and manage continuous improvements in systems, performance, accuracy, and efficiency.
  • Educate staff on current processes and tools; incorporate new systems into service delivery process.
  • Contribute positively to morale, attitude, engagement, and motivation levels.
  • Other duties as assigned


  • Bachelor's degree in Business Management, Economics, Information Science, or related fields or equivalent work experience
  • Minimum of 5 years of experience in a digital or technology role with a focus on analytics.
  • Ability to work in a fast-paced, campaign-like environment within a growing, diverse team.
  • Experience building campaigns, analyzing key marketing metrics, and developing strategy for prospect and existing digital marketing programs.
  • Organized operator with strong interpersonal skills to work efficiently and build strong relationships with cross-functional business partners.
  • Experience managing data or analytics for a large campaign or non-profit organization.
  • Expert knowledge and skills in a variety of web analytics software and other tracking and reporting systems. Knowledge of and experience implementing best practices re: analysis.
  • Expertise in clearly and simply communicating findings for complex programs to non-technical audiences and cross-functional teams.
  • Expert knowledge of SQL.
  • Exceptional hands-on experience managing analytics for a mass email program.
  • Experience with at least one web optimization toolset such as Optimizely or Google Optimize.
  • Expert knowledge of and skill using Excel and Access.
  • Clear verbal and written communication skills.

Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus.

We aspire to be an inclusive multicultural organization that celebrates the rich dimensions of diversity such as race, ethnicity, gender identity, sexual orientation, socio-economic status, age, physical ability, and religious and political belief. Diversity at the National Wildlife Federation translates into understanding and valuing each other's perspectives.

The National Wildlife Federation offers excellent benefits, competitive compensation, and a family-friendly, flexible work environment. We are committed to building a complementary team and strongly support candidates from all backgrounds to apply. If you meet more than 75% of the qualifications of this description, we support your application. If selected, a background check will be conducted. 

If you are interested you should submit both a cover letter and resume.

Professional Level


Minimum Education Required

No requirement