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Digital Marketing Manager

Posted by
The Moth
|
New York, NY
New
|
Published 17 days ago

The Digital Marketing Manager is responsible for creating, executing and managing marketing strategies to raise brand awareness, drive audience, and revenue growth across The Moth’s live shows, podcast, broadcast, storytelling workshops, membership, publishing, brand partnership and merchandise programs. 


Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Collaborate with the DOM to design, execute and track strategic and creative marketing plans that support company goals across live/virtual events, podcast, broadcast, brand partnership, publishing, membership, workshop programs and all Moth initiatives
  • Manage cross-departmental marketing programs and communications ensuring key stakeholders are up-to-day, timelines are met and KPIs are reached 
  • Assist the Manager, Brand Partnerships with the execution of partnership/sponsorship campaigns including creating timelines, digital content and client communications
  • Plan and curate the social media calendar as well as create/deploy posts to sustain community growth, highlight diverse stories, increase follower engagement, drive membership sign ups and increase ticket sales 
  • Manage weekly email newsletter campaigns with an eye on driving audience growth in addition to open and click through rates
  • Build, monitor, analyze and optimize campaign performance across social, email, video and all O&O channels with a focus on revenue growth, audience engagement, audience growth and consistency of voice
  • Proactively track and identify brand-building ideas, providing new avenues of visibility and reach with a focus on driving audience and revenue growth 
  • Assist the DOM in planning and managing The Moth’s merchandise strategy
  • Regularly engage new and existing influencers to expand audience reach and drive relevance
  • Liaise with The Moth’s digital marketing agency on GoogleGrants, paid social and SEO campaigns
  • Work with the Digital Marketing Coordinator to create on-brand graphics and promotions 
  • Have a strong and deep understanding of social media, digital platforms, and emerging tech/video platforms
  • Manage Marketing interns when needed, delegating departmental tasks and quality checking work


Desired skill sets

  • Storytelling: You have a passion for the art and craft of true, personal storytelling with an emphasis on leveraging stories to build bridges of empathy across diverse communities
  • Creativity: You will develop a deep understanding of our brand and recommend creative content and ad campaigns to build a following, raise awareness of the organization’s cause, deepen relationships and support lead generation
  • Writing: You can deliver copy that is both informative and interesting to read, adjusting the tone according to channel best practices while staying true to our brand
  • Teamwork: You thrive on owning projects with minimal management but also know that collaboration and input are key
  • Project management: The list of projects can be long, each with many details to track. But you’re no stranger to that
  • Reporting and analytics: You’re fluent in social media metrics and how to synthesize them into insights and patterns
  • Delivering excellence: You care deeply about quality and strive to ensure every deliverable is something you’re proud of.


Minimum Qualifications

  • 4 - 5+ years marketing expertise with direct client-facing experience
  • 3+ years of paid social and email marketing experience, preferably with Mailchimp, Facebook/Instagram and Google certification
  • Proficiency in Adobe Premiere Pro CS6, InDesign, After Effects, Photoshop and other editing software
  • Strong organizational skills and proven program management experience covering multiple projects and diverse goals
  • Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
  • Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
  • Able to thrive in an ambiguous environment helping bring structure and delivering results
  • Outstanding writing, presentation and communication skills
  • Proficiency in Microsoft Office (specifically Excel), Adobe, Google Analytics, AdWords

 

To Apply

Please submit your resume and cover letter to jobs@themoth.org. Email subject line should contain Digital Marketing Manager. Applications are open through Friday, April 9, 2021. 


Salary and compensation

The Moth offers a competitive salary and benefits package, including generous paid time off and health, vision and dental insurance. In response to the pandemic, we are currently working remotely.  


About The Moth

The Moth is a nonprofit dedicated to the art and craft of storytelling. Since launching in 1997, The Moth has presented over 40,000 true personal stories, told live, without notes, to standing-room-only audiences and virtually around the globe. Renowned for showcasing a broad range of human experiences, The Moth produces approximately 600 live and virtual shows each year and has an ongoing presence in 30 cities worldwide. Additionally, The Moth runs storytelling workshops for high school students, teachers, adults and advocates from around the world through its Education, Community and Global Programs, and MothWorks which uses the essential elements of Moth storytelling at work and other unexpected places. The Moth Podcast—the 2020 Webby People’s Voice Award Winner for Best Podcast Series— is downloaded over 77 million times a year, and each week, the Peabody Award-winning The Moth Radio Hour, produced by Jay Allison at Atlantic Public Media and presented by PRX, The Public Radio Exchange, is heard on over 550 radio stations. The Moth has published three critically acclaimed books — international bestseller The Moth: 50 True Stories (2013), All These Wonders: True Stories about Facing the Unknown (2017) and The New York Times Best Seller, Occasional Magic: True Stories About Defying the Impossible (2019). Learn more at themoth.org.  


About our culture

Our energetic team is made up of story directors and producers, archivists and media creators, instructors and educators as well as hundreds of volunteers with a passion for stories and community-building through storytelling. The Moth is dedicated to building a culturally vibrant team and strongly encourages applications from people of diverse backgrounds. The Moth seeks to hire staff who reflect the diversity of the communities it serves. All positions at The Moth are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, HIV/AIDS status, veteran status or any other characteristic protected by law. The Moth brings storytelling opportunities to people from a variety of communities. Candidates with a commitment to supporting diversity are strongly encouraged to apply. 


The Digital Marketing Manager is responsible for creating, executing and managing marketing strategies to raise brand awareness, drive audience, and revenue growth across The Moth’s live shows, podcast, broadcast, storytelling workshops…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    April 19, 2021
  • Education
    4-Year Degree Required
  • Professional Level
    Professional

Salary

$70,000 - $80,000

Benefits

The Moth offers a competitive salary and benefits package, including generous paid time off and health, vision and dental insurance. In response to the pandemic, we are currently working remotely.

The Moth offers a competitive salary and benefits package, including generous paid time off and health, vision and dental insurance. In response to the pandemic, we are currently…

Location

Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
75 Broad Street, New York, NY 10004

Apply to This Job

Instructions:

Please submit your resume and cover letter. Applications are open through Friday, April 9, 2021.

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