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Marketing Manager

Posted by
The Phillips Collection
|
Washington, DC
New
|
Published 15 days ago

OBJECTIVE:

The Marketing Manager works with the Chief Communications Officer and Director of Marketing to ensure maximum positive visibility for The Phillips Collection, attract and retain visitors and members, by devising strategic museum marketing efforts through research, writing, promotions, digital communications, and social media engagement. 

As 2021 marks The Phillips Collection’s 100th anniversary, a critical moment in the museum’s trajectory toward its next century, promotions marketing, communications, social media, and other initiatives will be designed to demonstrate the museum as a forward-thinking institution that is committed to diversity, equity, accessibility, and inclusion (DEAI) by maximizing visibility through varied outlets.


DUTIES:

Promotions Marketing

• Serve as Phillips representative in neighborhood and citywide entities, including but not limited to: Destination DC, Washington Area Concierge Association, Dupont Kalorama Museums Consortium, National Cherry Blossom Festival, and Capital Pride.

• Work with Chief Communications Officer and Director of Marketing to execute exhibition and program-related marketing promotions to engage existing, targeted, and new audiences, and promote diversity and inclusion.

• Manage follow through and maximize museum visibility in partnership terms, including review and approvals for brochures, ads, and other materials prepared by partners.


Marketing Communications

• Manage and create email newsletters marketing The Phillips exhibits, programs

• Serve as primary contact for iContact vendor, ensuring best practice for all e-communications

• Create and maintain marketing timelines.

• Create and/or edit copy for promotional and marketing materials.

• Write, edit, and/or approve institutional copy submitted both to and by travel guides, directories, other publications, and Web sites.

• Research current innovative marketing strategies to implement for museum.

• Communicate with senior management about marketing initiatives and project metrics.


Social Media

• Create and maintain all social media calendars. 

• Create and schedule social media content based on institutional priorities, audience engagement, and current events.

• Work interdepartmentally to source social media and blog content from museum experts, including Education, Registrar, Conservation, Curatorial, and others.

• Track performance and respond to inquiries and activity on social media platforms daily.

• Analyze statistics and provide reporting on social media performance and trends.

• Research new and emerging platforms; create and implement launch plans for the museum’s presence when applicable. 


Other responsibilities

• Edit and proof marketing materials from department colleagues.

• Serve as consultant to other staff on matters of social media, advertising, and external partnerships and communications.

• Represent Marketing and Communications Department at internal meetings.

• Perform other duties as required.


REQUIRED QUALIFICATIONS:

• BA in communications, marketing, or related field or 5 years relevant experience.

• Experience managing social media platforms for an institution, such as Facebook, Twitter, Instagram, YouTube, Snapchat, and tools such as Facebook ads, Hootsuite, Sprout Social and Iconosquare.

• A strong understanding of arts marketing practices including, but not limited to, pricing, creative strategies, digital strategies, and the full marketing mix.

• Art history and museum background a plus.

• Excellent writing skills, with impeccable degree of accuracy.

• Superlative organizational ability and attention to detail.

• Ability to track and meet multiple deadlines.

• Proven record of creating, executing, managing, and reporting on integrated marketing campaigns, including brand management.

• Knowledge of Canva, and Adobe Creative Suite a plus.

• Ability to work independently and as member of a creative team.

• Exceptional communication and presentation skills (verbal and written) and ability to work at all levels.


The Phillips Collection is an equal opportunity employer and administers all employment decisions and personnel actions without regard to race, color, religion, creed, sex, sexual orientation, pregnancy, childbirth or related medical conditions, national origin, age, physical or mental disability, genetic disposition or carrier status, marital status, veteran status, personal appearance, gender identity or expression, family responsibilities, matriculation, political affiliation, or any other category protected under applicable federal, state, or local law. 


OBJECTIVE:

The Marketing Manager works with the Chief Communications Officer and Director of Marketing to ensure maximum positive visibility for The Phillips Collection, attract and retain visitors and members, by devising strategic…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Application Deadline
    November 5, 2021
  • Education
    4-Year Degree Required
  • Professional Level
    Professional

Compensation

USD 52,000 - USD 56,500

Location

On-site
Washington, DC, USA

How to Apply

Please include cover letter, resume, and writing sample with application.

Please include cover letter, resume, and writing sample with application.

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