Search

Job

Manager of Marketing Communications

Posted by

Foundation for Art & Healing


New
|
Published 23 days ago

The Foundation for Art & Healing (FAH) is experiencing rapid growth with the development and launch of new programs to support its two core initiatives, The UnLonely Project and Black Health and the Arts and now seeks a detailed-oriented and communications-savvy Manager of Marketing Communications to join the team. The Manager of Marketing Communications will report to the FAH Marketing Director and work closely with other senior executives to advance the growth and development of the organization’s key programs through developing and executing strategic, heightened and well targeted communication and promotion to an exciting range of relevant audiences.

 

The Manager of Marketing Communications will be responsible for positioning and promoting FAH across all media channels, events, and speaking opportunities. They will take a strategic and hands-on approach to marketing communications and will seek to engage the foundation’s multiple partners, targets, and audiences to create awareness, project subject-matter authority, and elicit appropriate responses.

 

With the opportunity to work remotely and participating in meetings via Zoom and similar, the location of the Manager of Marketing Communications position is flexible. However, it is important that it be within reasonable travel distance to New York City for in-person meetings when necessary.

 

KEY RESPONSIBILITIES

Brand Champion

  • Articulate a unified brand voice that carries across all FAH messaging
  • Position FAH as an authority in arts-based programming to improve health and wellbeing
  • Develop clear and consistent messaging to build brand equity and avoid audience confusion
  • Articulate major market trends that FAH is addressing and illustrate its unique value proposition

Marketing Communications Plan Development

  • Create and implement a fully integrated marketing communications strategy, considering key stakeholder groups for FAH
  • Program Delivery Partners: Non-profits and NGOs
  • Research Partners: Academics, and Corporates
  • Funders: Corporates, Foundations, Individuals
  • Target Audiences/Beneficiaries:
  • Older adults
  • Workplace
  • Campus
  • Black adults
  • Isolate specific needs/issues for each stakeholder group to inform messaging and collaboration opportunities:
  • Using a segmentation strategy, develop/deliver messaging directed at target audiences; laser focus where there is the greatest opportunity to either:
  • Build the FAH brand
  • Respond to a funding opportunity or
  • Maximize the interest/work of participating community organizations
  • Ensure the Marketing Communications plan cuts across the following areas:
  • Media Outreach: Build broad awareness of FAH mission and programs, utilizing all media channels to reach potential partners, sponsors, and any person who benefits from FAH programs
  • Develop and manage the editorial calendar, engaging writers and proofreaders
  • Create, implement, and oversee social media and website strategy
  • Draft and distribute press releases on various announcements; work with PR partners to follow-up with media for stories, etc.
  • Campaign Development: Develop messaging and produce collateral materials (print and digital) to support partnership and sponsorship building
  • Sales sheets
  • Web pages
  • Social media
  • Event Marketing: Arrange and promote involvement in conferences, symposia, and other speaking opportunities around the US and world.
  • Thought Leadership: Create a communications strategy that positions FAH as a thought leader
  • Oversee the creation of thought leadership pieces written by the FAH President or other leaders in the field, developing placement strategies in relevant publications
  • Identify and secure appropriate speaking opportunities
  • Work with the Program team on synthesizing primary research that provides clear data/health results illustrating the positive impact of the arts on health and wellbeing.
  • Self-publish domain expert content for blog posts and newsletters

Marketing Segmentation

  • Work with the senior leadership team to grow and scale FAH brand visibility.
  • Using a segmentation strategy, develop/deliver messaging directed at target audiences; focus on the audience where there is the greatest opportunity to either a) build the FAH brand; b) respond to a funding opportunity, or c) maximize the interest/work of participating community organizations
  • Older Adults
  • Workplace
  • Campuses
  • Other Groups in the Community

Ambassador

  • Serve as a thought leader and ambassador for the organization with the conviction and passion to inspire involvement across all stakeholder groups

 

REQUIREMENTS & QUALIFICATIONS

 

Education     

  • Bachelor’s degree in marketing, business, or related field. Master’s degree in any of these areas is an advantage
  • Significant professional experience in marketing may be considered in lieu of a related field

 

 

 

Experience                

  • 5 years demonstrable experience in marketing for a nonprofit organization, preferably in health and wellbeing
  • Strong project management experience, results-oriented with a high attention to detail, ability to quickly adapt, learn, multi-task, and meet deadlines in a demanding, fast-paced environment
  • Proven experience developing marketing plans and campaigns
  • Experience creating and implementing a fully integrated marketing communications strategy, taking into consideration key stakeholder groups is an advantage
  • Demonstrated experience in seeking and identifying opportunities, including learning new methodologies, building relationships, and raising program and leadership visibility to amplify the mission and work of the organization is an advantage
  • Experience creating and implementing a fully integrated marketing communications strategy, taking into consideration key stakeholder groups is an advantage
  • Direct experience with building a brand in a rapidly growing organization is an advantage
  • Familiarity with the issues and concerns of target audiences in the community: older adults, workplace, campus, Black adults is an advantage

 

Skills  

  • Outstanding interpersonal, written and verbal communications skills; with special ability to articulate and present a wide variety of complex material for multiple-dimensional audience groups, produce press releases and public announcements, and edit for distribution
  • Strong listening, analytical, strategic and creative skills, with a collaborative orientation
  • Strong project management, multitasking and decision-making ability
  • Proficient in digital and traditional communication channels
  • A continuous learner with an ability to quickly adapt and work in a fast-paced environment with a strong work ethic

 

COMPENSATION

Compensation is commensurate to experience

 

FOR QUESTIONS and/or MORE INFORMATION

 

 

For information on The Foundation for Art & Healing, please visit www.artandhealing.org

For questions and more information about this recruitment, you are welcome to contact Naomi Nobel, naomi@artandhealing.org.

 

 

The Foundation for Art & Healing embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, skills and challenges.

The more inclusive we are, the better we can meet our mission.

The Foundation for Art & Healing (FAH) is experiencing rapid growth with the development and launch of new programs to support its two core initiatives, The UnLonely Project and Black Health and the Arts and now seeks a…

Details at a glance

  • Remote Possible
  • Full Time Schedule
  • 4-Year Degree Required
  • Managerial

Location

New York, NY

How to Apply

Please submit as one file, in PDF—with your full name

  1. Your CV
  2. Cover Letter
  3. References (3): name, title, contact information of three individuals with whom you have worked with, at least one having been your direct supervisor.
  4. Answers to the following application questions:
  • How did you find out about this position?
  • Why are you interested in the work of the Foundation for Art & Healing? 
  • Describe an especially challenging experience that you faced as a member of a professional work team. What was the situation, what did you do, what was the outcome, what did you learn?

 

Send to: recruitment@artandhealing.org  Please put Manager Marketing & Communications in the subject line and save your file with your full name.  

 

Only complete applications will be considered.

 

Deadline

There is no deadline for this recruitment.  

Applications will be accepted and considered until the position is filled.  

Interested candidates are encouraged to apply as soon as possible.

Only short-listed candidates will be notified of their standing in the recruitment.

Please submit as one file, in PDF—with your full name

  1. Your CV
  2. Cover Letter
  3. References (3): name, title, contact information of three individuals with whom you have worked with, at least…

Join Idealist

Sign up today to save your favorite jobs and get email alerts when new ones are posted.