Launched in February 2008 with help from advertising agency GSD&M Idea City, the Unscrew America seeks to inform young Americans how easy it is to make the switch to energy-efficient lighting. Co-founded by Lesley Chilcott, producer of the Oscar-winning documentary An Inconvenient Truth and Roy Spence, CEO of GSD&M orchestrated a partnership between Unscrew America and the City of Austin. In the partnership, Austin Mayor Will Wynn along with CREE Inc. held a press conference earlier this year to announce Austin as a LED City with an energy efficient lighting and sustainable living program. Success in this effort will lead to launches in other cities looking to cut spending while reducing carbon emissions.
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