330 E 38 Street #51-G
In our affluent culture, where most of our friends already have what they need and want, it is often difficult to find a meaningful gift. One source of meaning for many people is charitable giving, so it is no surprise that the media has reported on the growing trend of charitable donations made in a friend’s name—what we call a donation gift—in lieu of traditional gifts. As a social norm, however, this remains in its infancy; donation gifts just aren’t tangible enough to feel like a real gift.
ImportantGifts, a new online marketplace, will offer and promote as an alternative to traditional gifts a wide range of tangible donation opportunities from leading nonprofits, e.g., books for children, computers for schools, prenatal care for women, cataract surgery for the blind, bed nets, meals for the homebound elderly, etc..