Wish of a Lifetime Canada
Our mission is to shift the way society views and values our oldest generations by fulfilling seniors’ dreams and sharing their stories to inspire those of all ages.
Wish of a Lifetime Canada’s mission has its origins in the US-based charity Wish of a Lifetime, which was founded in 2008 by U.S. Olympic skier Jeremy Bloom. WOLC is an independent organization incorporated in Canada, and is built on the belief that seniors should be respected, honoured, and aided in our society. Wishes are as diverse as the seniors they honour. The wishes reconnect seniors with loved ones, help older adults renew and celebrate their passions, fulfill their lifelong dreams, and commemorate their service to country and community. These experiences, which in the past have included reunions of long-lost loved ones and remembrance trips to Normandy for veterans who fought on D-Day, will now for the first time be available to seniors across Canada. Our Wishes relieve conditions associated with the aged, such as loneliness and isolation, by providing emotional and psychological support.