Job Type

Full Time



Application Deadline:






Gone Rural creates home-based sustainable income for over 780 women in Swaziland’s rural areas, through the production of contemporary, high-end basketry and home products. These products combine tradition with innovation to create modern essentials and bold statement pieces. With commitment to sustainable social responsibility and Fair Trade Principles, Gone Rural is a successful business model that empowers rural women through providing them with home-based income and skills training. Gone Rural sells to over 300 customers worldwide and is committed to growing its sales base and volume to generate more income for rural women, particularly through artisan-led design and the creation of high-yield products.

Job Title:                                                       Brand and Sales Officer

Reporting to:                                               Managing Director

Hours:                                                            7.45 am to 16.45 pm

Location:                                                       Gone Rural workshop in Mahlanya and 13 rural group areas


Position Overview:

Gone Rural seeks a Brand and Sales Officer with a strong grasp of the company image of a contemporary African design brand, to manage the external representation of the company to customers, consumers, partners and the public as a whole. We seek a skilled professional who has an understanding of our brand as a front-runner in craft-based women's empowerment. Within this context, the Brand and Sales Officer will create compelling communications resources for the company, including photography, graphic design and other visual and interactive presentation materials, as well as engage with existing and potential Gone Rural customers to provide them with brand and product information to increase sales and brand representation. For all communications, the target consumer and intermediate customer needs to be considered; the artisans we empower, the story behind the products and the inspiration of each design will form the content of communication materials. These materials should reflect the quality and high-end nature of Gone Rural's products while remaining true to the traditional roots of the company and our focus on women at the centre of our business model.



  • Report twice-monthly to the Managing Director


  • The Brand and Sales Officer will together with the Marketing Officer to create and distribute compelling communications materials for Gone Rural and increase the sales and brand value of the company in Swaziland and internationally


Roles and Responsibilities

·        Photography of compelling and brand-true imagery for Gone Rural communications, including lookbooks, catalogues, advertorial images, product images and other photography requirements as may arise for the brand representation of Gone Rural

·        Graphic design, including the production of print media and digital media for communication across Gone Rural's channels

·        Website and social media management, including curating and running of the Gone Rural Instagram account and design support for the Gone Rural Facebook, Twitter, Pintrest and newsletter platforms

·        Merchandising and visual presentation management, including shop merchandising for Gone Rural and partner stores, merchandising and presentation at trade shows and management of the visual presentation of Gone Rural products and the company brand in other consumer and customer engagement platforms

·        Creation and communication of a brand story behind each collection/product in collaboration with the Brand Designer and artisans

·        Selection and curation of products within product categories and collections in collaboration with the Brand Designer to meet consumer needs and price points

·        Manage the distribution of communications material to support the sales team, including working closely with the Marketing Officer and Customer Relations Management Officer to ensure the brand is correctly represented

Education and Experience

·        Bachelors Degree in Marketing/Communications or equivalent professional qualification

·        Two years or more work experience in a similar position and field

·        Experience with design programs including computer assisted design programs and Adobe suite

Key Competencies

·        Photography skills, including styling and shooting of catalogues, lookbooks and advertorials

·        Graphic design skills, including the creation of digital and print materials to represent Gone Rural

·        Strong visual communication, including the communication of brand value through various media

·        Strong sense of colour and style, including an ability to interpret and design for different aesthetics

·        Innovative thinking around design, particularly the ability to see the traditional in new ways

·        Strong leadership skills, particularly the ability to train and uplift team members to reach potential

·        Able to work independently in a busy office environment that requires multitasking

·        Ability to set and manage deadlines, including good organisation and planning skills

·        Ability to manage multiple projects at once, including scheduling and management

·        Pro-active, hard worker with the ability to adapt to evolving working environments

Additional Requirements

·        A strong commitment to the Gone Rural mission and work ethic, including an understanding of our vision of women's empowerment

·        Good presentation skills to represent the Gone Rural brand in a professional manner in front of customers, supporting organizations and external partners (including trade shows and customer pitches) 

·        Computer skills: Microsoft Office suite, Adobe suite

Level of Language Proficiency

·        Languages: Fluency in English is required; speaking abilities in siSwati is an added advantage

Professional Level


Minimum Education Required

4-year degree

How To Apply