Spend Consciously aims to be the 21st century reinvention of the nutrition facts label, finally allowing people to spend, invest and donate their money in accordance with their values, beliefs and priorities. Spend Consciously's first product, BuyPartisan, lets users see the political spending behind what they buy. It was released in August 2014, captured more than 200 media mentions and quickly rose to the top 5 in the Lifestyle section of the iTunes store. The Android version was launched in January. BuyPartisan currently has more than 1,000,000 users.
Spend Consciously’s mission is captured by Pope Francis' recent statements on conscious capitalism:
"Businesses have a duty to ensure dignified working conditions and adequate salaries for their employees, but they must also be vigilant that forms of subjugation or human trafficking do not find their way into the distribution chain. Together with the social responsibility of businesses, there is also the social responsibility of consumers. Every person ought to have the awareness that “purchasing is always a moral – and not simply an economic – act.”
Spend Consciously’s more robust web and mobile platform, Eye$pend, allows consumers to understand the CSR and sustainability records of companies at the point of purchase. Eye$pend also aggregates data to provide analytic reports about purchasing decisions that are shared with companies to help them understand how consumers are reacting to their social impact.
Spend Consciously’s products educate consumers on their spending and investing decisions and usher in a new era of economic, corporate and political transparency. After having an incredibly successful launch in 2014, Spend Consciously is going back out on the road to raise their next round.