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Volunteer Opportunity

Content Marketing Manager

Passion For Life, Inc.


New
|
Published 4 months ago

Recurring
A few hours per month

Passion for Life, Inc., is a 501(c)(3) non-profit organization that serves high school students living in economically disadvantaged, high risk environments by encouraging and directing them to pursue their passions and talents and turn them into rewarding careers.


We are at an exciting milestone of serving the community for 10 years and we’re ready to take it to the next level! As part of making its programs more effective and far reaching to impact as many students as possible, we are relaunching its brand and developing a new marketing strategy.


Passion for Life, Inc. is seeking a marketing professional to establish a cohesive content marketing strategy. You will be responsible for developing effective storytelling that drives traffic, increases brand awareness, and engages brand promoters. As the Content Marketing Manager, you will plan, develop and implement the overall content strategy. Additionally, you will be responsible for managing a team, as well as overseeing their creation and production of marketing content to represent the Passion for Life, Inc. brand.



Content Manager duties and responsibilities:

 

  • Design content strategy for web, email, and social media marketing, including SEO
  • Deliver strong, engaging content to multiple audiences that drives web traffic, audience engagement and brand awareness
  • Write, edit, and refine digital copy to ensure consistent message
  • Revise and optimize dated content using information gathered in SEO research
  • Analyze performance metrics and deliver timely reporting with data-driven insights
  • Recommend and implement new and innovative marketing methods 
  • Stay up-to-date with digital media technologies and latest trends
  • Delegate, review and edit content production, including conceptualizing the projects upfront, assigning projects and overseeing development 


Content Manager requirements

  • Associates degree in Marketing, Communications, or related field
  • 3-5 years experience in one or more of the following areas; Marketing management, Graphic design, digital marketing, content development, public relations
  • Proficient in Google Suite (Gmail, Docs, Sheets, Slides, etc.)
  • Copy writing and content management experience
  • Leading, collaborating with, and managing a team 
  • Self-starter willing to take initiative and own projects
  • Demonstrates effectiveness in meetings and task forces
  • Ability to interface with all levels of the organization (both internal and external)
  • Excellent storytelling, written and verbal communication skills
  • Effective project management and time management skills are critical
  • Ensure fulfillment of the mission of the organization

 

Preferred Skills and Experience

  • Bachelor’s degree in Marketing, PR, Communications, or related field
  • Experience in content marketing for a non-profit organization
  • Knowledge of web design

 

Estimated time commitment


Relaunching a brand and marketing strategy from the bottom up is a daunting, but rewarding, task that demands a lot of upfront time investment. With that in mind, the ideal candidate will be willing to not only meet the required time commitments outlined below but will also communicate, without hesitation, if the scope of work exceeds the estimated time allotted. Open and honest communication will be essential to help us grow a successful and sustainable marketing team and resources we need.


  • Estimated time commitment: 5-10 hours/ week depending needs, including
  • Monthly meetings
  • Weekly conference calls
  • Busiest time period: work is consistent throughout the school year


Term limit: 12 month commitment


Passion for Life, Inc., is a 501(c)(3) non-profit organization that serves high school students living in economically disadvantaged, high risk environments by encouraging and directing them to pursue their passions and talents and turn them…

Details at a glance

  • Virtual Opportunity

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