Marketing Communications Advisory Council – Includes Honorarium

About EFI

Equitable Food Initiative (EFI) is a growing nonprofit skill-building and certification organization that seeks to improve the lives of farmworkers and transform the fresh produce industry. Through a collaborative approach that combines compliance assurance with enhanced business performance, EFI is positioned to help the most responsible and forward-thinking produce companies differentiate themselves in the marketplace. EFI is unique, not just as a workforce development program, but that it offers a collective approach to change and problem-solving that includes all levels of the supply chain, including farmworkers, grower-shippers, retailers and consumers, to be part of the solution. EFI certifies mid- to large-size commercial growers of organic and conventional fresh produce.

As EFI scales its programs and increasingly reaches out to influencers and consumers, it seeks to create a Marketing Communications Advisory Council to obtain expert guidance and thought leadership to shape its outreach programs.

About the Advisory Council

The Advisory Council for Marketing Communications brings together experts from throughout the food system, in areas of marketing communications, strategic/business planning, consumer outreach and food advocacy to advise EFI staff on public relations, outreach and communication opportunities.

Outcomes

The work of the Advisory Council will result in:

• Defined targeted audiences, messages, strategies and tactics to create greater awareness of EFI
• Identified opportunities and the possibility of partnering with individual advisory council members, outside media or influencers for speaking engagements, writing articles, social media advocacy and peer-to-peer promotion among other outreach efforts

Necessary Experience

Advisory Council members should have extensive experience in one of the following areas:

• Marketing and Communications, specifically crafting consumer message and outreach strategies in the food space
• Advocacy, mobilizing target populations to drive awareness and action in the food, food systems or labor related space
• Interest or Experience in Food & Food System, understanding of food system issues that impact various levels of the supply chain from sourcing and production to consumer access to food.

Types of Individuals That Might Qualify for Advisory Council Positions

Food bloggers/influencers, media professionals, registered dietitians, chefs, community advocacy representatives, marketing or corporate social responsibility executives with a passion for EFI’s mission, to improve the lives of farmworkers, would all be good candidates for the Advisory Council.

Time Commitment

The Advisory Council will meet as a group, 3-4 times per year via a 90-minute video conference call. In addition, Council members will be consulted individually throughout the year for guidance on specific projects, input into the strategic planning and annual workplan processes, and as other opportunities arise.

A one-year commitment is requested.

Honorarium

Advisory Council members will be paid a $250 honorarium for each video conference call.

Application Process

EFI believes in bringing forth a diversity of backgrounds, perspectives, and experiences to our work. We strongly encourage anyone who identifies as part of a group whose voice and lived experiences are underrepresented in the fresh produce industry to apply.

To be considered, please send an email to volunteer@equitablefood.org with a resume and note expressing your interest in serving on the Advisory Council.