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Volunteer Opportunity

Farmer-to-Farmer Digital Marketing Specialist

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Published 13 days ago

NCBA CLUSA is currently seeking 2 (1- remote US volunteer and 1- volunteer based in Ecuador) qualified Farmer-to-Farmer volunteer candidates for the position of Digital Marketing Specialist to support Federación de Pequeños Exportadores Agropecuarios Orgánicos del Sur de la Amazonia Ecuatoriana or Federación (APEOSAE) based in Centinela del Cóndor, Ecuador.


In 2005, producers, private and public institutions, and government representatives met to analyze productive chain problems in cacao, coffee, and plantain in the southern area of the Ecuadorian Amazon.  The result of that meeting was the establishment of APEOSAE in June 2006 followed by the formation of "Federación APEOSAE," (comprised of multiple organizations, associations, companies, and other business types in the same production line) in 2014. Federación APEOSAE needs to enhance digital marketing and take advantage of social media to have a broader market and better income. This organization has a webpage, Facebook, Instagram, and Twitter which need to be updated and used for marketing.  Most of the members are elderly and do not consider the internet an essential tool to promote their products but the Board of Directors believes that this would be a great way to increase youth participation in the federation. They want to create youth groups who will be responsible for social media and digital promotion of their products: dried cacao, parchment coffee, peeled plantain, plantain chips, roasted ground coffee.

Duration: 2 weeks May- July 2021 


ESSENTIAL AREAS OF RESPONSIBILITY:

  • Analyze the use and engagement of their current social media platforms and provide constructive feedback about improvement opportunities.
  • Teach participants about developing effective social media content to appeal to their target audience, updates, maintaining active digital instruments to promote the federation and associations products to raise sales.
  • Develop comprehensive training on digital marketing and its importance for the federation/association's development.
  • Working with the youth, create a social media team with clearly defined roles and responsibilities to develop a strategic social media plan.


SUCCESSFUL CANDIDATES WILL HAVE THE FOLLOWING QUALIFICATIONS:

  • Degree in Marketing, Communications and/or a related field
  • Experience in digital marketing and sales campaigns
  • Demonstrated use of social media for business
  • Previous work experience working with agricultural associations is a plus
  • Available for virtual communications with Host Organization, Staff and Co-volunteer
  • US candidate must be legally able to work in the U.S. without sponsorship
  • Advanced English language skills; reading, writing, speaking.


NCBA CLUSA is currently seeking 2 (1- remote US volunteer and 1- volunteer based in Ecuador) qualified Farmer-to-Farmer volunteer candidates for the position of Digital Marketing Specialist to support Federación de Pequeños…

Details at a Glance

  • Schedule
    Weekdays
  • Time Commitment
    A few days
  • Recurrence
    One time only

Location

Remote
Work may be performed anywhere in United States
Associated Location
1775 I Street Northwest, Washington, DC 20006, United States
8th Floor

How to Apply

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