Strategic Marketing and Communications Manager


Published:

01/05/2018

Start Date

03/05/2018

Time Commitment

A few hours per week

Duration

Long-Term (6 months-1 year)

Address

Washington
District of Columbia
United States

Description

The Strategic Marketing and Communications Manager is responsible for executing and managing social channel strategy in real-time. The ideal candidate must have an established social footprint and a continuous professional presence in the social space (through blogs, Facebook, Twitter, LinkedIn, Google+ and other platforms).


Responsibilities:


  • Create strategic marketing/communications plans to provide direction for YAP’s public-facing communications
  • Develop digital content calendar
  • Provide a voice online for multiple and distinct clients daily across a variety of social networks, including but not limited to Facebook, Twitter, Instagram, and LinkedIn
  • Increase user engagement and following across all platforms
  • Promote YAP and partners’ social advertising campaigns, programs, promotions, and other initiatives across appropriate media platforms
  • Monitor and analyze social media and its impact on the organization’s brand, raising issues in real time and provide weekly reports with recommendations for improvement
  • Leverage measurement tools such as google analytics to provide reports on metrics, and continually find ways to improve on those metrics through experimentation and new initiatives
  • Provide live social media posts during events


Requirements:


  • Associates degree, preferably in a marketing or communications related field
  • Strong verbal communications and creative writing skills
  • Demonstrated experience with social media management for brands
  • Ability to understand and follow social media trends
  • Passion for digital content creation
  • Detail-oriented, self-motivated and organized
  • Knowledge of Photoshop, HTML, and photography a plus
  • Ability to take direction from multiple people and successfully prioritize projects
  • Demonstrated ability to actively and enthusiastically work in a collaborative team environment

Remote

Ok

Benefits

Training Provided

How To Apply


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