NCBA CLUSA is currently seeking 2 (1- US volunteer and 1- volunteer based in Peru) qualified Farmer-to-Farmer volunteer candidates for the position of Sales & Marketing Strategist to support Cooperativa Agroindustrial y de Servicios del Centro Poblado de Bella (CAI Bella), based in Huánuco, Peru. The Sales & Marketing Strategist provides guidance to a busy cooperative that grows cacao and sells their Chocopasion line. Cai Bella offers full tours and tastings of their chocolate manufacturing plant where visitors get to experience all phases of the cacao bean transformation; from fermentation, drying and toasting, to butter, powder and chocolate production. At the end of the tour, visitors stop at CAI BELLA store to taste and purchase Chocopasion chocolates as they desire. The problem is that the workers need guidance on marketing and sales techniques to yield greater profits. Based on the comparison of visitors to the area and number of sales, CAI BELLA knows there is room for improvement to ensure they are able to reach a larger client base. They are willing to redesign their tours and potentially their store layout to be more appealing and convince vistors to purchase their chocolate. The volunteer will focus on sales trainings for members and staff of CAI BELLA which will improve their position in the chocotourism sector.
Duration: 2 weeks February- April 2021
ESSENTIAL AREAS OF RESPONSIBILITY:
SUCCESSFUL CANDIDATES WILL HAVE THE FOLLOWING QUALIFICATIONS:
NCBA CLUSA is currently seeking 2 (1- US volunteer and 1- volunteer based in Peru) qualified Farmer-to-Farmer volunteer candidates for the position of Sales & Marketing Strategist to support Cooperativa…