Vice President of Digital Strategy

The vice president of Digital Strategy plays a leadership role in strategic direction, project leadership and high-level implementation of digital strategies for client and agency projects. They collaborate with clients and teams to develop, implement and evaluate strategies for social change initiatives and in work that builds the capacity of organizations that advance social change.

• Serve as the lead digital strategist for Metropolitan Group’s clients developing digital strategies that advance social change campaigns, build movements and strengthen social purpose organizations.
• Provide leadership, strategic direction, management of digital team members and contractors.
• Conduct new business development to bring in new accounts and to grow existing relationships.
• Serve as a member of the MG senior team (responsible for contributing to the company’s thought leadership, professional development, strategy and service/subject area expert teams).

General Responsibilities Include

But Are Not Limited To:

LEAD DIGITAL STRATEGIST:

• Provide expert-level consulting and strategic counsel to clients and strategic direction to project teams, effectively deploying digital team members to meet client and internal needs based on their skills, growth goals and capacity.
• Lead digital strategy (campaign ideation, communications strategy, engagement strategy, partnership strategy, social media strategy, technology strategy, lead/donation generation, media planning/ buying, CRM/email marketing activities, SEO, SEM, influencer programs, experiential integration).
• Lead formative research/testing/brand and audience insights (digital research, digital surveying, digital audience analysis, message testing).
• Lead web and mobile app development (ideation, U/X, U/I, design, copywriting, production, launch).
• Serve as the internal and external digital thought leader, helping to identify trends; evolving best practices, new technologies/tools for all social efforts from a global perspective that drive engagement and ROI.
• Serve as lead strategist for Metropolitan Group’s digital presence.

CLIENT SERVICES:

• Design implement and evaluate social change campaigns, including guiding the work of MG teams, contractors and partner organizations and doing direct implementation of key components of the work.
• Write and present a wide range of communication materials, including project strategies, issue briefings, finding and data analysis reports and recommendations, and other content.
• Provide account leadership to clients, including maintaining overall client relationships, providing oversight for project teams, ensuring ultimate completion of high-quality deliverables.
• Provide expert-level consulting and provide clear and credible counsel as it relates to digital strategy and marketing.
• Participate in strategic planning for the overall well-being of the company.
• Provide supervision of staff as assigned. Assess performance of direct reports and provide regular and ongoing constructive feedback; conduct 90-day and annual performance reviews.
• Meet an annual billable revenue goal.
• Serve as a member of the MG team, providing ideas and input on strategic and creative challenges, assisting with project implementation, supporting internal projects and fulfilling other duties necessary for the success of the organization.

NEW BUSINESS DEVELOPMENT

• Lead a portfolio of current and recent clients and prospects with responsibility for developing and closing work together with other members of the account team on an annual basis.
• Provide leadership to select proposals and pitches, and provide strategic leadership and content related to digital for other proposals and pitches.
• Provide sponsorship for use of new business development (NBD) tools, meet with the NBD team as needed and partner with other MG team members to advance company NBD goals.
• Position MG through thought leadership, including writing, presenting at conferences and meetings, involvement as a leadership volunteer and other activities that advance the field.
• Work with team members to leverage relationships in connection to client prospects.
• Meet an individual new business development (NBD) goal as defined for your position annually.
• Cultivate new business on an ongoing basis that builds the agency’s pipeline and contributes to overall enterprise-wide goals.

Requirements

• Expert level practitioner, demonstrated by any combination of success and results in the field, and/or credentials–– academic background or certifications.
• At least 10 years of digital strategy experience at an advertising agency, digital agency, PR agency, or commensurate experience in political campaigns or social movements with superlative knowledge of digital and social media.
• Track record of successful digital engagement, movement building and digital storytelling.
• Ability to audit/measure, design and evolve a digital approach based on a deep understanding of today’s users and insights into the evolving needs of tomorrow’s users.
• Consulting, technical assistance and training experience
• Excellent analytical, written, persuasive and inspirational verbal skills.
• Demonstrated collaborative leadership style and superlative teamwork.
• Committed to mentorship and developing the skills of others.
• Account and/or budget management experience with accounts of at least $500,000.
• Strong track record and skill at relationship-based marketing—ability to engage and build relationships, to make introductions, generate leads, cultivate new business prospects, and close and grow work and referrals.
• Ability to prepare and present winning proposals, and lead and close effective marketing meetings.
• Proven ability to identify opportunities and land new business with track record of achieving or exceeding goals.
• Ten+ years of direct management experience, including staff supervision, budgeting, program oversight, etc.
• Executive presence with strong public speaking and thought leadership skills.
• Strong, demonstrated and consistent project management experience.
• Availability to travel domestically and internationally as needed.
• Demonstrated commitment to social justice and to advancing equity, diversity and inclusion.
• Experience working with diverse communities.
• Ability to work independently and collaboratively.
• Bilingual or fluency in other language(s) is preferred but not required.
• Must be authorized to accept employment in the U.S.

We encourage all applicants, irrespective of gender, race, religion, age, sexual orientation or gender identity, disability or other identities. We encourage candidates with less traditional backgrounds and experiences to apply—even if you don’t believe you meet every requirement outlined above.