Marketing and Program Manager

Scope of Work

The Marketing and Program Manager will provide marketing and operational support for Boynton Union Connect, a transportation management association (TMA), serving the Boynton Yards, Union Square and Inner Belt neighborhoods of Somerville. TMAs are membership based non-profit organizations made up of property owners, employers, citizens’ organizations, and municipal partners who are working together to address transportation mobility, access, and congestion reduction.

Working in a fast-paced environment under the direction of NorthEase Consulting Group management, the Marketing and Program Manager will play an important role in executing the tasks included in the organization’s annual work plan.

Job Responsibilities

• Coordinate and administer all Boynton Union Connect (BUC) transportation demand management (TDM) programs.
• Develop new TDM programs to serve member companies.
• Engage members to assist in fulfilling the TMA goals, mission, and objectives.
• Work to raise the visibility of the TMA and its members.
• Coordinate with and attend meetings with professional associations, community-based organizations, planning board and other municipal departments.
• Work with member companies and their employees, tenants and residents to encourage participation in TDM programs.
• Respond to inquiries and provide positive customer service to members, program participants, and interested parties.
• Prepare and implement targeted social media marketing plan to encourage program participation.
• Plan and host program events to promote and drive participation in programs.
• Create promotional materials including designing print materials and creating web content and events for TDM programs.
• Review and keep the BUC website refreshed and up-to-date at all times.
• Perform administrative duties associated with TDM programs– including implementing adjustments to programs based on analysis and recommendations from the management team
• Create news alerts related to information that impacts travel to and within the BUC service area
• Create and distribute communications to members and interested parties
• Assist with acquiring grant funding and in the development of proposals as appropriate to pilot congestion/trip reduction programs
• Successfully implement annual BUC work plan as approved by the Board of Directors.
• Develop digital resources like maps, info graphics to show the TMA’s impact to various constituent groups and the general public.
• Design, complete, and implement various projects and presentations as assigned by the BUC Executive Team.
• Participate in meetings, programming, and professional development opportunities of local and national transportation demand management (TDM) organizations.
• Additional administrative tasks as needed to support the core TMA team.

Other requirements

• Ability to lift and transport equipment of approx. 25 pounds for on-site events.
• Ability to commute to and from the Somerville area.
• Ability to occasionally spend time outdoors at events for up to 3 hours.

Qualifications

• Bachelor’s degree in business administration, marketing, communications, or related field.
• 2-4 years of experience in a marketing role.
• Ability to speak with and engage with the commuters at in-person events.
• Strong organizational and project management skills, as well as attention to detail.
• A strong customer service background.
• Excellent written and verbal communication skills, outstanding copywriting and proofreading skills.
• Experience with various marketing platforms, channels, and best practices, including social, digital, email marketing, and graphic design.
• Creative, eager to learn and a team player
• Ability to travel locally via transit, car, etc., between client locations when needed.
• Familiarity with Salesforce, Canva, Squarespace, Survey Monkey and GIS software a plus
• A desire to make an impact; socially and professionally

Compensation

NorthEase Consulting Group offers a competitive compensation package including:

• Medical and dental insurance
• Vacation, sick, and personal days
• Retirement plan
• Life insurance and long-term disability insurance
• Ability to work remotely 1-2 days per week

Salary is based on skill set and number of years of experience.

Annual merit increases are anticipated at 3-5% each year based on annual performance review.

NorthEase Consulting Group is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

About NorthEase Consulting Group

NorthEase Consulting Group is a woman-owned Transportation Demand Management (TDM) consulting firm. Based in the Greater Boston area, the NorthEase team has over 20 years of experience creating and implementing transportation programs designed to make commuting easier and less stressful.

Why Work at NorthEase Consulting Group?

At NorthEase Consulting, we believe that collaboration is key – both with our clients and among the members of our team. We are driven by our passion for sustainable transportation and our dedication to client success.

Our work environment is collaborative and supportive, but also one where our team members are given autonomy and space to chart their own path. An ideal member of the NorthEase team is someone who embraces challenges, enjoys being part of a team, and is an independent thinker.

Working at Northease means being part of a culture that values creativity, collaboration, and continuous learning. Together, we can make a meaningful impact and shape the future of the places we serve.

Visit our website www.northeaseconsulting.com to learn more.