Latino Victory Project

The Latino Victory Project is a progressive organization founded by Eva Longoria and Henry Muñoz to build political power so that the faces and voices of Latinos are reflected at every level of government and in the policies that drive our country forward. We help Latinos win election to local, state and federal offices, and advocates on behalf of the Latino community. The Latino Victory Project does this by developing a pipeline of Latino leaders, training and support of candidates, and by building a public narrative on Latino values and influence.

The 2012 Presidential Election marked a milestone for Latino political participation. Latinos turned out in record numbers and flexed their financial muscle through the incredible success of the Futuro Fund. Through the Futuro Fund, Latino donors became deeply engaged in a presidential election for the first time, raising $32M from 150,000 individual Latino donors.

As a result of this dramatic increase in political participation, immigration reform is now being fiercely debated in Congress and Latino issues have been elevated in the national narrative.

Yet, while a record 11.2 million Latinos voted during the 2012 Presidential election, comprising 8.4 percent of all votes cast across the country, 12.1 million Latinos eligible to vote stayed home on Election Day. This disparity in Latino political participation is one reason for the dearth of Latino elected officials. While the Latino population grows, the number of Latinos elected to public office remains dangerously low. In the current Congress, only 28 members of the House are Latino when more than twice that number would be reflective of their share of the national population. The statistics are worse in many legislative bodies across the nation.

The Latino Victory Project works to change the political landscape by developing leaders for public office while building a permanent base of Latino donors to support them, working with partners to shape public policy that reflects the growing influence of the Latino community while also building cross-constituency alliances that can move the country forward.