Senior Manager, Marketing and Communications

ABOUT SEO

We Propel Human Potential. SEO is an educational non-profit focused on improving outcomes for students that come from underserved and historically underrepresented backgrounds. For over 50 years, SEO has been an innovator in education, mentorship, and creating educational programs and opportunities that maximize the full potential of our students. We are on a mission to create an ecosystem of excellence for the students we serve!

POSITION OVERVIEW

The Senior Manager is a team leader who partners with internal programs to develop and execute cohesive communications strategies to maximize engagement for SEO participants, funders, and alumni. The Senior Manager is involved in all levels of marketing and communications for 3-5 internal programs. 

This is a full-time position working with a team based at our New York City headquarters. This position is currently hybrid with flexibility to work remotely. The Senior Manager will be expected to work in office 1-2 days per week and to staff program events as required. 

KEY RESPONSIBILITIES

• Cultivate relationships with program team members to understand their vision and goals to translate into communication plans that will impact results. 
• Designs and executes marketing campaigns to meet program goals for recruitment, events, and partner activities.
• Deploy email campaigns using best practices to engage audiences, including design, decision funnels, and automations.
• Coordinate social media and content creation to align messages across media.
• Update the website and work with developers to create pages that manage the user journey and engage participants.
• Set goals for KPI’s, report analytics, and revise strategy based on results.
• Coordinate and provide strategy for digital campaigns, video production, graphic design, photography, copywriting, and social media.    
• Manage the creation and design of collateral material to support all program needs.
• Serve as the public relations lead on incoming inquiries and outreach as required.
• Support and staff events for students, participants, and partners including coordinating photography and videography. 
• Keep up to date on emerging technologies and trends to promote SEO’s programs.

MINIMUM QUALIFICATIONS

• 5+ years of experience in marketing and communications, preferably for a nonprofit organization, including working knowledge of email marketing, digital strategy, social media strategy, and basic public relations.
• A strong commitment to our mission to create a more equitable society by closing the academic and career opportunity gap for motivated young people from underserved and/or historically excluded communities
• A degree in communications or marketing or a related field.

COMPETENCIES & SKILLS

• Strong writing skills, project management, and an eye for and understanding of the value of graphic design.
• Expertise in email platforms (preferably HubSpot), Microsoft Office, WordPress, Google applications, and appropriate other platforms
• Ability to think strategically, manage multiple priorities, and meet deadlines.
• Ability to collaborate on a team and to work independently to deliver results.
• Customer service orientation with client relationship management skills.
• Commitment to excellence.

Vaccination Policy

In view of governmental vaccination mandates in areas we work, the pending federal vaccination mandate for large employers, as well as the guidance of the CDC that vaccination is the most effective means to provide a safe working and teaching environment, subject to applicable law, applicants who obtain a conditional job offer will be required to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious accommodation to this vaccination requirement before beginning employment with SEO.

SEO EEOC Policy

At SEO we are committed to cultivating a team that embodies the backgrounds and experiences of the constituencies we serve and the communities we live in, and a workplace that reflects the impact we make in the world. Candidates from historically excluded and underrepresented communities – including people of color, women, members of the LGBTQIA+ Community, veterans, and people with disabilities are strongly encouraged to apply.

Equal Employment Opportunity is not just the law, it is our commitment.

Sponsors for Educational Opportunity is an Equal Opportunity/Affirmative Action Employer – M/F/D/V. We will consider all qualified applicants for employment regardless of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other legally protected status.

If you need accommodation while applying for a role with SEO, due to a disability, please email SEO Talent.