Marketing Manager

Summary

The person in this role works in the Audience Development department and reports to the Director, Marketing and Publicity. Responsibilities include: Managing paid, earned media, and shared media marketing activations for the PBS documentary series, Independent Lens and the ITVS brand; executing plans and tactics that connect audiences with independent documentary films; and work cross-functionally with a variety of professionals, including directors, producers, graphic designers, video editors, social media managers, publicists, advertisers, content marketers, data analysts, and audience engagement specialists.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Specific Duties

• • Manage promotional plans to grow multiplatform viewership of Independent Lens features, shorts, and docuseries.
  • Manage promotional plans to strengthen the organization’s brand positioning among filmmakers and creators, funders, public media partners, and the media.
  • Collect and analyze digital marketing data to generate insights, support recommendations, and strengthen campaign strategy and tactics for the Independent Lens series and ITVS brand. 
  • Develop creative and strategic briefs for the Independent Lens series and ITVS brand.
  • Manage paid, earned, and shared media campaigns across various channels including the PBS app, Connected TV, YouTube Ads, and Roku Ad Manager.
  • Manage relationships with external vendors and stakeholders including communication with agencies, filmmakers, public media partners, and marketing stakeholders through phone, email, and video conference communication.
  • Collaborate cross-functionally with various internal teams across ITVS Creative Services, Distribution, Content Marketing, and Series Producers to manage campaign communication and influence audience development strategies and tactics including facilitating meetings as needed.
  • Develop a thorough understanding of audience demographics, behavior, and preferences, incorporating insights into strategy development for maximum impact.
  • Produce data-driven reports that highlight tactical outcomes and trends and share with the Director, Marketing and Publicity, to inform larger audience development strategies 
  • Co-manage influencer tactics, brand loyalty tactics, and talent activations with Publicity Manager including research, tracking, and coordinating.
  • Execute marketing award strategies including researching eligibility requirements, content recommendations, submission and nomination and win tracking, and managing submissions for various contests including Telly Awards, Promax Awards, and Webby Awards.

General Duties

• • Fosters and cultivates a culture of care and a high commitment to quality informed by ITVS values.
  • Contributes to culture by proactively participating in organization programs and staff events.
  • Seeks and integrates constructive feedback to drive continuous improvement.
  • Works collaboratively with peers and staff; builds relationships through effective and compassionate communication.
  • Other duties may be assigned as needed.

Competencies

1. 1. A commitment to ITVS’ mission and an ability to apply sensitivity to a variety of social, economic, and cultural perspectives.
   2. Cares about principles associated with diversity and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society.
   3. Strong interest in the entertainment and media industries, including film, television, documentaries, and online content.
   4. Able to apply basic marketing principles to project work, and interested in staying on top of industry trends.
   5. Committed to quality, accuracy, caring for details, and consistency including adherence to brand standards.
   6. Holds a Solid understanding of traditional and emerging marketing tactics including multi-channel marketing, media buying, media planning, paid media terms (CPV, CPC, Earned Views, etc.), and digital marketing tactics (SEO, SQL, content marketing, email marketing, CTR, social media marketing).
   7. Self-driven appetite for audience research and targeting; the monitoring of entertainment, television, and streaming trends, data collection, and data analysis
   8. Strong attention to detail, excellent written and verbal communication skills.
   9. Strong project management, time management, and prioritization skills, and has a penchant for critical and strategic thinking.
   10. Outstanding interpersonal skills, solutions-oriented, able to work effectively and collaborate cross-functionally.
   11. Well-versed in project management tools with the ability to manage, coordinate, track, and deliver promotional assets to internal and external stakeholders. 
   12. Ability to stay focused, highly organized, pay close attention to details, and produce reliable results.
   13. Adaptable and able to work in a fast-paced and constantly changing environment.
   14. Willingness to tackle matters outside area of expertise with a desire to learn and grow their marketing knowledge, skills, and abilities. 
   15. Ability to interpret, communicate, and align audience development and marketing strategies and tactics provided by senior leaders as outlined in the annual plan.  
   16. Enjoys working as a team member as well as independently.
   17. Willing to support leadership’s decision and direction in a positive, professional and cooperative manner. Good sense of humor is helpful too!

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment

This job operates in an open floor plan, collaborative office space. This role routinely uses standard office equipment such as computers, phones, and photocopiers.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This is largely a role that may require you to sit, stand and walk on your feet; and may require the ability to lift up to 20 lbs.

If you have a disability that impacts your mobility, or any other aspect of the job, as it is outlined in this job description and would like to request assistance or a reasonable accommodation then please contact Human Resource. 

Position Type, Expected Hours and Place of Work

This is a full-time and hybrid in-office/telework position that will require eight (8) days or more of regular travel to our San Francisco office on a monthly basis. Core work week days and hours are Monday - Friday, 8:30am - 5:30pm. 

Travel

There is no travel associated with this job.

Required Education and Experience

• • Required: Three to five (3-5) years of relevant marketing experience in media, entertainment, film, television, or related industry.
  • Required: Proven success developing, executing, optimizing, and analyzing paid media strategies across various channels (YouTube, Google Ads, Roku, Meta Ads, etc.).
  • Required: Experience building multi-channel marketing campaigns.
  • Required: Experience with audience targeting in addition to brand positioning and messaging.
  • Required: Skilled in Microsoft Office/Google Suite and Google Drive products.
  • Required: Skilled public speaker and presenter, with experience influencing stakeholders 
  • Preferred: Experience using Asana or a comparable project management tool.
  • Preferred: Familiarity with earned media tactics, influencer marketing, and talent management.
  • Preferred: A passion for entertainment, television, and documentary film. 

AAP/EEO Statement

ITVS is an Equal Opportunity Employer (EEO) dedicated to a policy of non-discrimination in employment on any bias including race, color, age, sex, sexual orientation, religion, disability or national origin. 

Diversity, Equity, Inclusion, Belonging and Accessibility are deeply held values of ITVS and we are committed to creating a welcoming environment for all employees.

Description

Winner of more than 40 Emmy Awards, ITVS is public media’s leading incubator and presenter of documentary film. We partner with filmmakers who bring untold stories to public media to make a difference in the world. For over 25 years, we’ve been committed to diversity on both sides of the camera, helping filmmakers tell and share vital stories that are reflective of our society.

Summary

The person in this role works in the Audience Development department and reports to the Director, Marketing and Publicity. Responsibilities include: Managing paid, earned media, and shared media marketing activations for the PBS documentary series, Independent Lens and the ITVS brand; executing plans and tactics that connect audiences with independent documentary films; and work cross-functionally with a variety of professionals, including directors, producers, graphic designers, video editors, social media managers, publicists, advertisers, content marketers, data analysts, and audience engagement specialists.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Specific Duties

• • Manage promotional plans to grow multiplatform viewership of Independent Lens features, shorts, and docuseries.
  • Manage promotional plans to strengthen the organization’s brand positioning among filmmakers and creators, funders, public media partners, and the media.
  • Collect and analyze digital marketing data to generate insights, support recommendations, and strengthen campaign strategy and tactics for the Independent Lens series and ITVS brand. 
  • Develop creative and strategic briefs for the Independent Lens series and ITVS brand.
  • Manage paid, earned, and shared media campaigns across various channels including the PBS app, Connected TV, YouTube Ads, and Roku Ad Manager.
  • Manage relationships with external vendors and stakeholders including communication with agencies, filmmakers, public media partners, and marketing stakeholders through phone, email, and video conference communication.
  • Collaborate cross-functionally with various internal teams across ITVS Creative Services, Distribution, Content Marketing, and Series Producers to manage campaign communication and influence audience development strategies and tactics including facilitating meetings as needed.
  • Develop a thorough understanding of audience demographics, behavior, and preferences, incorporating insights into strategy development for maximum impact.
  • Produce data-driven reports that highlight tactical outcomes and trends and share with the Director, Marketing and Publicity, to inform larger audience development strategies 
  • Co-manage influencer tactics, brand loyalty tactics, and talent activations with Publicity Manager including research, tracking, and coordinating.
  • Execute marketing award strategies including researching eligibility requirements, content recommendations, submission and nomination and win tracking, and managing submissions for various contests including Telly Awards, Promax Awards, and Webby Awards.

General Duties

• • Fosters and cultivates a culture of care and a high commitment to quality informed by ITVS values.
  • Contributes to culture by proactively participating in organization programs and staff events.
  • Seeks and integrates constructive feedback to drive continuous improvement.
  • Works collaboratively with peers and staff; builds relationships through effective and compassionate communication.
  • Other duties may be assigned as needed.

Competencies

• • A commitment to ITVS’ mission and an ability to apply sensitivity to a variety of social, economic, and cultural perspectives.
  • Cares about principles associated with diversity and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society.
  • Strong interest in the entertainment and media industries, including film, television, documentaries, and online content.
  • Able to apply basic marketing principles to project work, and interested in staying on top of industry trends.
  • Committed to quality, accuracy, caring for details, and consistency including adherence to brand standards.
  • Holds a Solid understanding of traditional and emerging marketing tactics including multi-channel marketing, media buying, media planning, paid media terms (CPV, CPC, Earned Views, etc.), and digital marketing tactics (SEO, SQL, content marketing, email marketing, CTR, social media marketing).
  • Self-driven appetite for audience research and targeting; the monitoring of entertainment, television, and streaming trends, data collection, and data analysis
  • Strong attention to detail, excellent written and verbal communication skills.
  • Strong project management, time management, and prioritization skills, and has a penchant for critical and strategic thinking.
  • Outstanding interpersonal skills, solutions-oriented, able to work effectively and collaborate cross-functionally.
  • Well-versed in project management tools with the ability to manage, coordinate, track, and deliver promotional assets to internal and external stakeholders. 
  • Ability to stay focused, highly organized, pay close attention to details, and produce reliable results.
  • Adaptable and able to work in a fast-paced and constantly changing environment.
  • Willingness to tackle matters outside area of expertise with a desire to learn and grow their marketing knowledge, skills, and abilities. 
  • Ability to interpret, communicate, and align audience development and marketing strategies and tactics provided by senior leaders as outlined in the annual plan. 
  • Enjoys working as a team member as well as independently.
  • Willing to support leadership’s decision and direction in a positive, professional and cooperative manner. Good sense of humor is helpful too!

Requirements

• • Required: Three to five (3-5) years of relevant marketing experience in media, entertainment, film, television, or related industry.
  • Required: Proven success developing, executing, optimizing, and analyzing paid media strategies across various channels (YouTube, Google Ads, Roku, Meta Ads, etc.).
  • Required: Experience building multi-channel marketing campaigns.
  • Required: Experience with audience targeting in addition to brand positioning and messaging.
  • Required: Skilled in Microsoft Office/Google Suite and Google Drive products.
  • Required: Skilled public speaker and presenter, with experience influencing stakeholders 
  • Preferred: Experience using Asana or a comparable project management tool.
  • Preferred: Familiarity with earned media tactics, influencer marketing, and talent management.
  • Preferred: A passion for entertainment, television, and documentary film. 

Compensation

ITVS is a financial steward of public funds and committed to pay transparency, as well as providing equitable and competitive compensation for staff. For this role the pay range is $91,233.73 - $81,630.18 and all incumbent new hires base pay will begin at $81,630.18. This is an exempt position that pays an annual salary and includes a robust benefits package. Advancement in the pay range is dependent on advancement in the role.

Hybrid Work

Creativity, collaboration and building community are essential to ITVS’ long-term health and sustainability. Our goal is to provide a flexible hybrid model of in-person and remote work that supports individual productivity, teamwork, and an organizational culture fueled in part by being present with one another. To achieve this goal in-office attendance, of at least eight (8) days a month, is a requirement of working at ITVS. 

Cover Letters

It's important for you to know we love cover letters, they help us understand why you are interested in working at ITVS and they show us how you express yourself in writing. We will prioritize applicants who provide a cover letter.

ITVS aspires to make the online job application process accessible to any and all users.

If you have a disability that impacts your ability to

complete the application process, and would like to request assistance or

accommodation, please contact us at jobs@ITVS.org

We are an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any bias including race, color, age, sex, sexual orientation, religion, disability or national origin.

Lastly, pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.