Young Audiences seeks a creative and tactical strategist to drive organizational growth and transformation. Taking a holistic view, the Senior Director of Educational Marketing will shape institutional marketing, sales campaigns, and video content development. This newly structured role will work with YA leadership and a collaborative staff team to assess and strengthen existing marketing efforts, and bring creative new strategies from ideation to execution.
YA’s sought-after arts education programs address timely topics including absenteeism, language arts learning, affirmation of diverse identities, positive school culture, anti-bullying, and character education. The Senior Director will envision and launch business development strategies that amplify YA’s ability to meet these needs. Additionally, the Senior Director will be a key contributor to YA ‘s launch of a new project to develop and incorporate video and virtual content into program services.
YA’s customer base includes PTA/PTO representatives, arts educators and classroom teachers, and school or district level educational leaders. The Senior Director will tailor strategies accordingly, and synthesize sales results and analytics to determine the most engaging methods to amplify YA’s message and brand. Experience or appetite for dynamic pricing strategies, and lead generation is desired. An increase in school contracts over time will be a key indicator of success in this role.
The Senior Director reports to the President & CEO and is part of the leadership team, contributing to organizational strategy and vision. The Senior Director supervises a 4-person team (2 FT, 2PT) focused on school client services, artist services, and technology.
DUTIES AND RESPONSIBILITIES:
Marketing and Business Development (75%)
Print and Digital Marketing
Video/Digital Content Development (10%)
YA Organization-Wide Initiatives (10%)
Public Relations and Advocacy (5%)
Young Audiences seeks a creative and tactical strategist to drive organizational growth and transformation. Taking a holistic view, the Senior Director of Educational Marketing will shape institutional marketing, sales campaigns, and…
YA is primarily working remotely at this time, with plans to assess the return to in-person work in our Princeton office and in schools in Spring 2022. The ability to travel to schools and events within our service region of New Jersey and Eastern PA is required. Mileage is reimbursed.
Young Audiences New Jersey & Eastern Pennsylvania is an Equal Opportunity Employer. We welcome employees and prospective employees without regard to race, religion, national origin, gender, age, disability, marital status, gender identity or expression, sexual orientation, or veteran status.
Candidates should submit a cover letter expressing their interest, work samples, and resume to Michele Russo, President & CEO, by email to: YAjob@yanjep.org with the subject line Senior Director of Educational Marketing. No phone calls please.
Candidates should submit a cover letter expressing their interest, work samples, and resume to Michele Russo, President & CEO, by email to: YAjob@yanjep.org with the subject line…