Marketing Manager

POSITION DESCRIPTION:

The Marketing Manager at Gage Academy of Art is responsible for strategizing and executing marketing initiatives to enhance the visibility, reputation, and engagement of the institution. Gage recently engaged a marketing firm to develop a playbook which will guide this position’s work and provide a foundation for future work planning. This individual will be responsible for crafting and disseminating compelling content across various channels (social, email, web, print, etc.) to effectively communicate the school's mission, events, programs, achievements, and opportunities to students, faculty, alumni, donors, and the broader community. They are responsible for all branding and advertising initiatives and for communicating/promoting all programs and events.

Drawing on our Legacy, Shaping Our Future

At Gage Academy of Art, we believe that artists are made, not born. And that high-quality art education is an essential part of a strong, flourishing community.

GAGE MISSION:

Gage Academy of Art strives to educate, enrich, and engage artists and the community in the visual arts. Gage offers instruction in principles of drawing, painting, and sculpting and is dedicated to helping students of all ages and skill levels realize themselves as artists in contemporary society.

BACKGROUND:

Gage has locations in the South Lake Union and Georgetown neighborhoods in Seattle. We are in an exciting growth period for the organization as we have recently moved into a new building in South Lake Union and are ready to promote the wide array of offerings available with this new space.

Gage staff are the most important asset in creating our rich environment for learning and experiencing art. Our staff, faculty, and instructors receive outstanding benefits and professional growth opportunities in an environment of passion, respect, community involvement, intellectual excitement, artistic pursuits, and urban vibrancy.

Guided by our executive team and an engaged volunteer board of directors, Gage Academy of Art is reimagining the organization for growth as it enters its next 30 years and a post-COVID world.

WHO YOU ARE:

• You are a Community Advocate who loves to share the school’s mission and objectives.
• You are a Collaborator who likes to be part of a small, cohesive administrative team and nurture team members’ talents and knowledge to help advance the organization.
• You are Creative, thinking of innovative approaches to advance the school’s reach.
• You know the Impact of the Arts Learning because, either personally or professionally, you have experienced how the arts can enhance social, emotional, and cognitive development at any age.
• You believe that Art is Essential to thriving cities and should be Accessible for All.

KEY RESPONSIBILITIES:

Sales & Marketing (50%)

• Develops annual workplan that incorporates diverse marketing strategies and media channels informed by data and playbook.
• Uses Google Analytics (preferable fluent in the GA4 platform) and other measurement tools to aggregate, analyze and provide reports to team leaders, continually finding ways to improve on the reports’ metrics through testing and new initiatives.
• Manages creative & content development for marketing.
• Maintains advertising relationships and bookings.
• Crafts weekly email, digital & sales campaigns to increase enrollment.
• Works with graphic designer to produce content for web and print.

Social Media / Website (40%)

• Manages the upkeep of the website, including copy-editing content, developing new pages as needed, and working with graphic designer to create a customer-friendly user interface
• Works with web developers on implementing SEO and SEM.
• Strategizes, manages, and works with Marketing & Events Coordinator to update relevant social media accounts.
• Actively engages with community and reshares relevant information.
• Works with graphic designer and Marketing & Events Coordinator to identify and gather content for social media accounts.
• Collaborates with instructors regarding their classes, promotion, web presence etc.
• Works with all Atelier Directors to promote their individual programs.

Other Responsibilities (10%)

• Manages ad buy budget and participate in budget development process
• Provides weekly enrollment reports and track sales over time for the Programming department.
• Supports Executive Director when presenting enrollment reports to the board.
• Supports Executive Director on communications to the Gage community, as needed.
• Collaborates with the Director of Advancement on donor communications, as needed.
• Serves as in-house copy editor, proofreader as needed, ensuring consistent brand voice.