Senior Copywriter and Communications Specialist

Company Description

Quality Matters (QM) is the global organization leading quality assurance in online and innovative digital teaching and learning environments. As a nonprofit organization, QM serves an engaged global education community with a dedicated staff that work together virtually as a team, from cities all over the United States, to support the community's quality assurance goals to help all learners succeed.

QM operates a virtual office, and this will be a remote, home-based position. Applicants must reside in one of the following states to be considered for this position: CT, FL, IL, KY, IN, MD, MI, MO, NM, NV, OH, OR, PA, SC, TN, TX, or WA. You should also have access to reliable high-speed internet. Candidates outside of these states need not apply. The salary range for this position is $63,427 - $71,356. We provide our employees with a competitive benefits package including medical, dental, vision, life, long-term disability, 401(k), 12 paid holidays, paid vacation and paid sick leave.

Applications will NOT be considered if they do not include all of the following items:

1. Resume
2. A digital portfolio with submissions of past email marketing samples that require calls-to-action, such as a "Donate Now" or "Register Here". Additionally, you may include other works such as past newsletter samples, past short form article samples, etc., but email marketing is required.
3. Cover Letter
4. Salary Requirements

Responsibilities

In this role, the Senior Copywriter and Social Media Specialist will support:

• The Quality Matters™ (QM) organization toward the achievement of QM's philosophy, mission, strategy, and its annual goals and objectives.
• Implementation of the Creative Services Content Plan, marketing initiatives as determined by the QM Directors' Group and communications as directed by the Director of Creative Services & Brand Experience.

Senior Copywriter & Communications Specialist Responsibilities

• Create compelling content and messaging to entice action from our audiences using the principles of AIDA (attention, interest, desire/decision, action)
• Conduct written or verbal interviews with QM staff and QM subscribers to collect data on the use of QM products/services and success stories.
• Use research and interview techniques to inform writing of articles, newsletters, emails and other content.
• Coordinate with department stakeholders on approvals of communications from draft to deployment, following workflow practices and schedule outlined by the Director of Creative Services.
• Create and deploy email-marketing campaigns, using layout templates and other tools.
• Curate content and support QM departments with writing and editing as approved by the Director of Creative Services.
• Develop a deep understanding of QM's content style, voice, brand and products across various markets.
• Strive for content excellence by ensuring it adheres to relevant style guides, legal guidelines and accessibility practices.
• Use Photoshop and other web-based media creation platforms (such as Canva) to create and format graphics to be used in email and social media campaigns.
• Other duties as assigned by Director of Creative Services, including monitoring of QM social media channels.

Collaborate as a member of the Quality Matters Team

• Coordinate and cooperate with Quality Matters staff to ensure Quality Matters mission, programs, products and services are consistently presented in a strong, positive image to relevant stakeholders.
• Participate in weekly staff meetings - from a distance or in-person as determined by Quality Matters Director.
• Attend in-person QM conferences and any required organizational or planning meetings.
• Other duties as assigned.

Required Qualifications

Self-starter, capable of being productive in a fast-moving virtual office environment with the following qualifications and desired skills:

• 5+ years of experience in journalism, multimedia production, copywriting, editing, or marketing with assigned duties for copywriting.
• 2+ years of experience using email marketing platforms such as Mailchimp or Constant Contact.
• Basic understanding of HTML and CSS.
• Well-versed in using standard digital workflow in a team environment for ideation, drafting, routing, and execution. This includes the ability to use (or willingness to learn) standard file naming conventions, email, Basecamp or ClickUp, Google Docs/Drive, and Skype.
• Strong analytical skills and enthusiasm for data-driven marketing.
• Experience with content management systems such as WordPress or Drupal.
• Experience with long-form content writing (articles and/or blogs).
• Clear, constant and actionable communication.
• Creative, collaborative, yet independent, able to multitask, prioritize and remain flexible in an evolving environment.
• Takes ownership of business problems to find actionable solutions.
• Must work well with technical and non-technical individuals
• Strong organizational skills and time management skills, including the ability to handle multiple tasks and meet deadlines consistently
• Ability to work independently and as part of a team in a fast-moving, virtual work environment

Preferred Qualifications

• Experience writing for higher education and/or K-12 education audiences.
• Familiarity with Quality Matters.
• Prior experience working in a member-based organization.
• Prior experience collaborating with external stakeholders to create written and visual content such as articles and videos.

Technology Proficiencies

• Hands on experience with Social Media applications (i.e. Twitter, Facebook, LinkedIn, and Hootsuite).
• Well-versed in using standard digital workflow in a team environment for ideation, drafting, routing, and execution. This includes the ability to use (or willingness to learn) standard file naming conventions, email, Basecamp, Google Docs/Drive, and Skype.
• Experience with email marketing platforms (eg MailChimp or ConstantContact)
• Experienced using Basecamp, ClickUp or other project management workflow platforms.

Work Environment and Physical Demands

This job operates in a telecommuting and/or home office environment. The work in this role is conducted primarily through the use of computers or computer-based and internet technology as well as other office productivity machinery such as a computer printer. As such, the job is largely sedentary and requires continual and sustained operation of a computer. The person in this position frequently communicates with peers, colleagues and staff in both synchronous and asynchronous modalities. Must be able to exchange accurate information in a timely manner.

This is a full-time, telecommuting position *At-Will* in nature and scheduled at 40 hours per week, minimum. The salary is based on (80) per pay period and requires synchronous availability during the core hours of 10a-3p, Eastern Time.

Come join Quality Matters and help us promote and improve the quality of online education and student learning. Quality Matters is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.