Organización Sin Fin de Lucro
Publicado hace 29 días

Marketing Insight Officer

Híbrido, El trabajo se debe realizar en o cerca de Fleet, England, Reino Unido


Tipo de contrato:A Tiempo Completo
Fecha límite de postulación:2 de julio de 2024
Salario:Al menos 32.960 GBP / año
c.£32,960 (dependent on level)


Job summary:

Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.

We understand the power data has to accelerate research and maximise impact and we are determined to be truly evidence based in everything we do.

We are building a loyal and engaged community whose support will help us to fight brain tumours on all fronts; through research, support and campaigning, to save lives and improve quality of life — and this is where you come in. We need you, a talented marketing insight specialist to help us develop and deliver our strategy.

Who we're looking for:

A rare breed of marketer/fundraiser and data analyst, with the unique ability to analyse and interpret data, you’ll be able to tell the insight stories needed to drive and evolve campaigns and develop new products.

You’ll have a natural curiosity to explore and interrogate all the data points available to us (both on and offline), being able to clearly communicate to non-technical colleagues at all levels.

You’ll have experience of working either as part of a marketing team or directly with marketers or fundraisers, and be able to pro-actively provide insights that deliver real change.

And you’ll work your socks off, because you know that #ACureCantWait

Use insight and analysis to inform and guide the Fundraising and CX team:

  • Work with the Head of CX to manage all campaign analysis and insight projects and ensure that interpretations of the findings and insights are delivered to the appropriate stakeholders in order to inform and drive future performance and strategies
  • Manage the analysis of fundraising campaigns and products, working closely with the relevant fundraising teams to identify key learning and make recommendations for future activity
  • Build dashboards and ways of visualising data that fundraisers can use on a daily basis to track, report on and optimise their campaigns
  • Work with others across the CX team to report against testing schedules and strategies
  • Run segmentations as required for fundraising teams
  • Ensure that completed insight is effectively disseminated to internal customers and that they understand and use it
  • Work with the Head of CX to guide, plan and implement market research as required
  • Work with the management team to ensure reporting, performance and insight is made available across the organisation for all key channels and activities eg website, CX journeys, email etc
  • Stay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current email best practice in the industry

You'll be a great fit if:

We encourage you to apply to the role even if you do not meet all of the criteria.

  • Relevant experience of running (design and implementation) both qualitative and quantitative insight projects
  • Able to communicate technical issues in a clear positive way at appropriate level
  • Working with personas and data segmentations for campaigns
  • Manipulating and interpreting large sets of data according to client requirements
  • Using insight to aid product development as well as campaign strategy/implementation
  • Project management
  • Charity experience would be an advantage
  • Experience in working with SalesForce and/or SalesForce Marketing Cloud
  • Understanding of the structure of databases and their implementation


Knowledge, Skills & Abilities:

  • Sound understanding of direct marketing practices
  • Microsoft Excel (Advanced)
  • BI visualisation software—eg Microsoft Power BI
  • Digital automation and CX software – eg SalesForce Marketing Cloud Interactive Studio, PeopleStage, Pardot etc
  • Familiarity with analytical and database tools
  • Hands on experience with content management systems
  • Advanced use of an ESP – such as Marketing Cloud, DotDigital or similar
  • Market research tools – eg Alchemer or SurveyMonkey
  • Analytical thinker with the ability to interpret complex information
  • Excellent communication skills with a high attention to detail
  • Strong project management, prioritising and organisational skills with the ability to work under tight deadlines

*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.

What we'd like to give you:

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference. 

Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week. 

Working hours: This role is 37.5 hours per week, with some out of hours working. 

Benchmarked salary: c.£32,960 (dependent on level) 

Our amazing benefits:

·       25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service

·       Celebrate your work anniversary in true Charity style

·       Occupational Sick Pay

·       Hybrid working

·       Flexible working

·       Charity pension

·       1 day life leave per year to celebrate a special moment of your choice

·       Wellbeing support including professional counselling

·       A personalised on-boarding programme

·       Cycle to Work Scheme

·       Perkbox – our team discount portal

·       Health care vouchers

*Some of these benefits are non-contractual and are subject to change 

Diversity & Inclusion:

The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.

We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.

Eligibility to work:

Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.

How to apply to our team:

Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours. We'd like to encourage you not to use AI to write your cover letter as we want to get to know you, the real you!

We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at

Advert close date: 02 July 2024

First interview date and location: TBC over Zoom 

Second interview date and location: TBC at our office in Fleet

The post holder will also; 

  • Contribute to achieving the objectives of The Brain Tumour Charity
  • Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
  • Undertake any additional and ad hoc tasks as required 
  • Participate in team meetings and other meetings as required 
  • Monitor and evaluate activities and provide written reports 
  • Represent The Charity at external events in a professional manner 
  • Work within an equal opportunities framework 
  • Adhere to all The Charity’s policies, procedures and working 
  • Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.

We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.

Job summary:

Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK…


El trabajo se puede realizar en o cerca de Fleet, England, Reino Unido
27 Rye Cl, Fleet GU51 2UH, UK

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