Marketing & Media Relations Manager

Who We Are:

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube or on Glassdoor. 

Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We know we’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply – we’d love to hear from you. To quote myriad TNC staff members, “you’ll join for our mission, and you’ll stay for our people.”

What We Can Achieve Together:

As part of an overall strategy to heighten the visibility of The Nature Conservancy (and conservation writ large) in Tennessee, this role calls for a well-rounded media relations professional with a strong understanding of media outlets, journalists, content, news channels of all mediums, and of the importance of cultivating relationships with both internal and external clients to execute media strategy. The Marketing & Media Relations Manager plans, develops, and implements marketing and media plans that express the strategic priorities and drive engagement and visibility of The Nature Conservancy in Tennessee. 

With these responsibilities, it is expected that s/he will have creative ideas, solid execution, and follow-up skills; experience multi-tasking, and an inclination towards working as part of a larger marketing team. It is also essential that the Marketing & Media Relations Manager has excellent organizational and writing skills, as a key function of the position will be drafting written materials for placement in local, regional, and national outlets, developing print, radio, and television content for the media, generating media lists, and assisting producing short news scripts and audio/visual supports. This role will develop media messaging/talking points to support “talent” in the Tennessee chapter and incorporate key publications’ editorial calendars into annual media plans. They will have fresh ideas about conservation stories and priorities and a passion for seeing these ideas through to production.

We’re Looking for You:

If you’re looking for a career where you can find meaning and purpose, come join our Chapter as the Marketing and Media Relations Manager! Not only will you fulfill conservation objectives in the beautiful state of Tennessee, but you’ll contribute to conservation goals through many networks!

The preferred location is Nashville, but other locations in Tennessee will also be considered.

• Manage all aspects of Tennessee’s marketing, communications, and public and media relations
• Ensure that the creative work reflects the positioning, platform and voice of the Conservancy’s marketing objectives and meets internal needs 
• Implement operational delivery of branding principles whether applied internally or externally
• Work closely with various constituents, including senior staff, field offices, department and division staff, vendors, and other key stakeholders to ensure delivery of projects that contribute to a positive internal relationship
• Coordinate and manage budgets for the initiative/program
• Collaborate with Conservancy colleagues and external partners to maximize media and promotional opportunities for the Conservancy within target markets throughout Tennessee
• Identify key audiences, including new audiences not being reached
• Ensure that strategy developed is implemented across multiple channels, ie digital, written, press/media, social media
• Work with staff to identify storytelling opportunities and determining the best ways to tell the stories and re-purpose that content across channels
• Measure the impact of initiatives
• Develop and pitch stories to targeted outlets via pitch letters, press releases, news alerts, content packages, and other mediums
• Generate concrete and compelling story ideas around the Tennessee chapter’s conservation priorities. The multifaceted approach to media planning and storytelling s/he will take will include engaging in proactive discussions with Conservancy scientists and staff, including media training, monitoring media outlets weekly, and developing strong relationships with key members of the media.

What You’ll Bring:

• Bachelor’s degree in related field and a minimum 5 years’ related experience or equivalent combination of education and experience. 
• Experience managing client and account relationships. 
• Experience implementing and managing multiple complex projects.
• Experience negotiating agreements.
• Project management experience
• Experience managing a budget.
• Practical knowledge of current and evolving trends related to field of experience.
• Experience conceiving and writing creatively for various audiences from technical information.  
• Strong communication skills with ability to articulate ideas in a compelling manner, particular written and verbal skills.
• Detailed knowledge of marketing communications procedures, terms, and best practices.

 Apply Now

To read more about this position and apply for job ID 51483, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

Where legally permissible, TNC requires all new employees to be fully vaccinated and willing to keep up to date with vaccines that protect against COVID-19.  By accepting an offer of employment, you agree to comply with this requirement, unless you are entitled to a legally mandated exemption.