Producer - Social Media and Digital

Position: Producer – Social Media and Digital

Reports to: Audience Engagement Manager

Exempt / Non Exempt:   Exempt

Basic Function:  The Producer - Social Media and Digital is a key part of the Audience Engagement Team and will be on the front line of strategic planning and development. The Producer - Social Media and Digital will create and curate content to enhance community engagement and support the initiatives of Rhode Island PBS’ multiple brands through data-driven social media campaigns.

Specific Duties:

•  Collaborate with the Audience Engagement Team to create data-driven, engaging content for social media
• Manage all social media brands under the umbrella of Rhode Island PBS
• Coordinate day-to-day creative and administrative activities of social media accounts (e.g. Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok), and other emerging channels
• Conceptualize, create, and edit video in proper social media formats for maximum engagement
• Work with producers and editors to obtain show assets needed for social media posts
• Write, edit, and proofread content for social media and website
• Work with the Audience Engagement Team to develop campaigns and implement innovative strategies across social media channels
• Monitor social media standards and emerging trends, and make appropriate recommendations
• Establish and maintain community relationships through shared posts and engagement
• Coordinate digital asset uploads for the Rhode Island PBS | Passport portal
• Other duties as assigned

Education / Experience / Qualifications:

• At least 5 years’ experience producing content in a social media-focused role with an editorial background
• Intermediate video editing and graphic design skills for social media
• Experience implementing campaigns for Facebook, Instagram, Twitter, TikTok, YouTube and LinkedIn
• Experience establishing, managing and growing social media communities
• Proficient in Adobe Premiere, Photoshop, Illustrator and After Effects
• Experience with Google Analytics, Fanpage Karma (or another content management software) and Meta Business Suite
• Excellent oral and written communication skills
• Proficient in Microsoft Word, Excel, PowerPoint and Planner
• Photography experience a plus

Additional Requirements:

• Valid driver’s license
• Portfolio of successful social media posts and videos