Senior Marketing Manager, HMX and Corporate Learning

The Senior Marketing Manager, HMX and Corporate Learning is a marketing professional with proven experience managing and executing integrated marketing activities to reach diverse audiences of corporate learners and emerging health care professionals. They work with colleagues across Harvard Medical School's Office for External Education to generate awareness and demand for a complex portfolio of mission-centric learning offerings. They also manage full-cycle enrollment marketing campaigns to meet or exceed ambitious growth targets for an assigned portfolio of programs. The Senior Marketing Manager, HMX and Corporate Learning is responsible for contributing toward the development and execution of the marketing strategy through which the Office for External Education will grow a new corporate learning business.

This role requires superior attention to detail, an ability to meet tight deadlines, deliver thoughtful analysis, and concurrently lead a range of marketing and outreach initiatives. Managerial acumen and a high level of professionalism in dealing with senior HMS leaders is critical. The successful candidate for this role thrives working in a matrixed organizational environment with multiple stakeholders who have different priorities.

Harvard Medical School's External Education Marketing team is a fast-paced, high-energy, and collaborative work group. Integrated channels for achieving marketing and communications objectives include advertising, email marketing, lead generation, content, digital marketing, and social media.

Job responsibilities include:

·     Manage marketing and communications activities associated with driving awareness and enrollment for a growing portfolio of HMS corporate learning offerings. Define and amplify a unique value proposition for HMS’s role in educating health care industry organizations and their employees.

·     Generate awareness and demand for HMS’s learning solutions through outreach campaigns targeted at corporations and institutions. Reach, engage and convert new relationships that lead to business development opportunities.

·     Help direct the development of corporate learning messaging and a website infrastructure that showcases all of HMS’s corporate learning solutions in a unified, cohesive manner.

·     Oversee development and execution of integrated marketing plans to achieve enrollment targets for the HMX courses and offerings within HMS’s program portfolio. Own end-to-end management and execution of assigned marketing projects. Analyze the performance of campaigns and optimize on an ongoing basis to improve ROI.

·     Provide strategic marketing counsel to a wide range of HMS stakeholders. Advise on marketing tools and data analysis, marketing plans, strategies, and implementation. Use a variety of data sources to drive decision making. Deliver regular program updates to staff and faculty across leadership, marketing, operations, and business development teams.

·     Work with internal teams and manage outside vendors to produce high-quality marketing content.

·     Engage with members of OEE’s learner community to highlight the impact of the education through storytelling and to gather market data that informs product and program development.

·     Ensure high-quality utilization of HMS owned media assets including the website, CRM, marketing tools, and project management processes. Identify and implement opportunities to increase web traffic and enhance search engine optimization of program websites

·     Develop and manage the corporate learning marketing budget

·     Ensure adherence to brand and style guidelines, as well as accuracy and consistency of program information across all communication channels.

·     Partner with other members of the Marketing team, OEE, HMS departments, and external agencies.

Basic Qualifications

Bachelor’s degree and more than 5 years of relevant experience.

Additional Qualifications and Skills

• Ability to manage internal talent and external vendors/service providers to achieve goals
• Hands-on experience with marketing channels and tools including digital media, CRM systems, social media, blogs, traditional advertising, SEO/SEM
• Evidence of success in project management for complex projects, with a demonstrated ability to initiate and implement projects while working to deadlines on a variety of tasks and projects simultaneously
• Experience with product/program launches and management
• Experience in executing strategic plans, communication plans, quality controls, feedback mechanisms, and project schedules
• Demonstrated understanding of branding and identity development
• Proven record in producing usable reports on web analytics (including Google Analytics and Google AdWords), direct marketing, feedback surveys, social media metrics, and marketing dashboards.
• Ability to interpret analytics results, assess campaign effectiveness, and adapt campaigns to achieve goals
• Experience managing content within content management systems Experience utilizing social media management tools