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Marketing Director

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Marketing Director Job Description


MISSION

NFFTY advances and connects talented young filmmakers worldwide. We seek to disrupt systems of inequity in the film/media arts industry. Founded to address discrimination against young film professionals, we celebrate and elevate work by women, BIPOC, LGBTQIA+, and other young persons from traditionally marginalized communities at a crucial stage in their emergence as an artist and storyteller. We ensure that emerging filmmakers are represented and given a platform to share their perspectives.


VALUES

Inspiring, Bold, Inclusive, Accessible, Collaborative, Community-focused, Innovative, Anti-racist, Socially Just


POSITION OVERVIEW

The Marketing Director will play a key role in the organization’s success focusing on outreach, and an engaging marketing and content strategy for building audiences. The Marketing Director ensures that NFFTY events/festivals come together from a programming and artistic standpoint -- including design, marketing, and publication/editorial. NFFTY’s 2021-23 Strategic Plan focuses heavily on equity + access for underserved young filmmakers, especially youth of color and youth 18-and-under, and this position plays a significant role in achieving those goals. Additionally, the Marketing Director oversees all communications campaigns -- including fundraising, launching new programs, and engaging with NFFTY’s community of over 3000 alumni filmmakers.


REPORTS RELATIONSHIP

Executive Director


THE ORGANIZATION 

The Talented Youth (dba NFFTY) is a 501(c)3 media arts nonprofit based in Seattle, Washington. Its mission is to encourage young media artists by promoting their accomplishments through programs that celebrate their talent. We constantly seek ways to expand networking for young artists and opportunities to promote their work. Our flagship program is NFFTY, the world’s largest youth film festival, annually screening over 250 films by filmmakers 24 years old and younger to audiences of more than 10,000. Increasingly we are engaged with working with corporate sponsors to develop projects and original content in collaboration with NFFTY filmmakers to enhance brands and storytelling. NFFTY serves as an educational resource for young filmmakers, providing workshops, resources, and collaborative opportunities year‐round. In 2020, NFFTY produced a 10-day entirely virtual festival for its 14th edition. 

 


RESPONSIBILITIES OF POSITION:

  • ENGAGEMENT -- the Marketing Director proactively learns social media and content marketing trends, especially for teens and young adults, and pursues appropriate platforms and strategies to engage these demographics. They work closely with the Executive Director and Program Director to ensure that NFFTY programs and associated promotional materials engage with youth from diverse backgrounds -- centering equity, inclusion, and access.
  • OUTREACH -- the Marketing Director shares responsibility for reaching a global audience, seeking the best, brightest, and most promising emerging filmmakers for NFFTY’s programs. A strong sense for seeking out communities of interest and influencers will be key to maximizing NFFTY’s position as the world’s preeminent discovery platform for talent.
  • COMMUNICATIONS -- the Marketing Director is responsible for communicating with a diverse array of audiences, all working within NFFTY’s brand voice. Our primary target audience are youth ages 24-and-under, but within our constituencies are parents, educators, industry professionals, sponsors, press, and NFFTY’s network of over 3000 alumni filmmakers.
  • MARKETING -- the Marketing Director manages advertising budgets and works with external vendors, balancing ROI toward revenue-based goals (ticket/pass sales, submission fees, merchandise sales, etc), with goals around increasing follower and subscriber engagement. Includes working with Google Ad Words Both marketing and communications responsibilities entail some fundraising campaign support.


EXAMPLE ON-GOING DUTIES (estimated 60% of working hours):

  • Manage NFFTY’s social media calendar and content, curation, and distribution across all social platforms (Facebook, Twitter, Instagram, Vimeo, TikTok, YouTube, etc).
  • Build upon NFFTY’s existing submission outreach database.
  • Create and send email marketing campaigns and track resulting web traffic and conversions. 
  • Working within NFFTY’s brand guidelines, create design elements for year-round communications and marketing campaigns, or oversee designers and interns in creation of these elements.
  • Manage Google Ad Words & Analytics, and paid advertising campaigns on Facebook and elsewhere
  • Assist with the maintenance and organization of NFFTY.org.
  • In conjunction with Program Director, Coordinate Film of the Week, The NFFTY Podcast, and other year-round online/digital content.
  • General office assistance and other tasks as needed.


EXAMPLE SEASONAL/PROJECT-BASED DUTIES (estimated 40% of working hours):

  • Oversee promotion of all NFFTY events/festivals.
  • Work with contract graphic artists and motion designers, with assistance from NFFTY Marketing Committee, to ensure fresh and relevant campaigns around tentpole events such as the National Film Festival for Talented Youth and National Youth Filmmaker Summit.
  • Outreach to audiences in concert with the Program Director and/or Festival/Summit Director(s), including classroom visits, presentations at local universities and special events in advance of events/festivals.
  • Work with the Program Director, Festival/Summit Director(s), and Digital Marketing Intern(s) to roll out social media campaign strategy.


SUPERVISORY DUTIES:

  • This position will include some supervision of interns in support of NFFTY events/festivals, and other projects as assigned.


REQUIRED QUALIFICATIONS

  • Bachelor's Degree in Communications/Marketing, Arts Administration, or equivalent experience
  • 3 years of experience in marketing, social media, and/or community engagement
  • Excellent writing, editing, and proofreading skills
  • Strong working knowledge of filmmaking and content creation
  • Highly organized and detail oriented with attention to accuracy
  • Ability to exercise good judgment and communicate rationally under tight deadlines


DESIRED EXPERIENCE AND SKILLS

  • Master's Degree or 5 years of experience in marketing, social media, and/or community engagement
  • Experience with using Flipcause or similar online ticketing/donation platform 
  • Experience with Squarespace or similar website CMS
  • Experience running organizational Instagram, Facebook, and/or Twitter accounts
  • Experience using Canva, Adobe Creative Suite, and other design programs
  • Experience with video editing
  • Strong computer skills including knowledge of generally used programs and technology
  • Ability to work with no supervision and yet be compatible within a team environment 
  • Ability to communicate with the board, grantors, funders, sponsors, vendors and press 
  • Ability to recognize trends and keep the organization flexible and responsive to new opportunities or requirements 
  • Ability to engage with and relate to the needs of young filmmakers
  • Interest in filmmaking, the arts, or supporting young artists is a plus

TIME COMMITMENT

This is an on-going, FTE, exempt position (40 hrs/wk). This position is expected to start January 3rd, 2022. Working hours are negotiable within reason to perform duties as required for NFFTY’s operational success, as is the possibility of remote work. Positions are re-evaluated on an annual basis, and continued employment may be offered as meets the needs of the organization.


COMPENSATION

This is a full-time exempt position, with an annual salary range of $48,000 - $56,000. Payroll is run twice monthly, on the 15th and final day of the month. This position allows for opting-in to the company health, dental, and vision insurance plan.



Marketing Director Job Description


MISSION

NFFTY advances and connects talented young filmmakers worldwide. We seek to disrupt systems of inequity in the film/media arts industry. Founded to address discrimination against young film…

Detalles a Simple Vista

  • Flexibilidad
    A Tiempo Completo
  • Fecha de inicio
    3 de enero de 2022
Salario
USD $48.000 - USD $56.000
/ año

Compensación

This position allows for opting-in to the company health, dental, and vision insurance plan.

This position allows for opting-in to the company health, dental, and vision insurance plan.

Nivel de Idiomas

English language fluent.

English language fluent.

Ubicación

A distancia
El trabajo se puede realizar en cualquier lugar en Estados Unidos
Ubicación Asociada
815 Seattle Boulevard South, Seattle, WA 98134, United States
Suite 223

Aplicar a: Oportunidad de empleo

Instrucciones:

TO APPLY

Applicants must submit via email:

1) A detailed letter of introduction

2) Current resume

3) Professional references with telephone numbers


Send your Word or PDF format documents as attachments to: info@nffty.org with “Marketing Director Application” in the subject line of your email.


NFFTY/The Talented Youth is an equal opportunity employer. We seek to hire candidates that reflect the cultural diversity of our community. We welcome and encourage qualified candidates from all national, religious, racial and ethnic backgrounds, from all gender expressions and sexual identities, and from persons living with disabilities, to apply to become a part of our organization. 


Underrepresentation of minority populations is a significant problem in our industry. We are working towards equality and disrupting systems of oppression in the film/media arts industry. If you identify as part of a minority group, you are strongly encouraged to apply to NFFTY.



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